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Organic Fruits and Vegetables and Meat Segments are Key Growth Opportunities Set to Revive the HORECA Segment
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Global industries across the world have undergone a metamorphosis in terms of doing business. The F&B industry in the Kingdom of Saudi Arabia has been no different. While overall industry estimates and projections have undergone minor shifts, the HORECA (Hotel, Restaurant, Catering) segment categories, comprising establishments preparing and serving food and beverages, have taken a major hit. Frost & Sullivan estimates that it will take between one and two years for F&B trends to return to normalcy within the HORECA segment. This report attempts to track the deviations between initial and current projections for key food categories in the pre- and post-COVID-19 era in the KSA region, highlighting the main industry metrics taken into consideration that are expected to affect the HORECA segment. The report covers the primary categories that dominate the F&B segment in the HORECA sector—Bakery, Dairy, Poultry, Red Meat, Processed Meat, and Fruits and Vegetables. The key goal of the report is to gauge the depth of impact and provide insights for key industry players to develop strategic initiatives for course correction and innovation in resuming growth.
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