Explosion of Data Drives the US Social Determinants of Health Market

Explosion of Data Drives the US Social Determinants of Health Market

Proven Returns on Investment will Ignite Transformational Growth

RELEASE DATE
21-May-2021
REGION
North America
Research Code: K5C7-01-00-00-00
SKU: HC03416-NA-MT_25452

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Description

This report from Frost & Sullivan Healthcare and Life Sciences focuses on the potential to cater to healthcare needs based on data-driven social determinants of health (SDOH). Although the traditional practice of healthcare involves the use of medical technology and protocols to maintain and restore health, the SDOH concept adds another dimension. In fact, many nonmedical SODH are important factors in a patient’s healthcare journey.

As the world emerges from the global COVID-19 pandemic, there has been a renewed interest in using SDOH as a component of a patient’s medical history. SDOH can play an important role in improving the health of millions of people. Patients can benefit from the knowledge of how lifestyle factors affect their quality of life over many years.

Despite a long-term awareness of SDOH, the concept is at an early stage of large-scale deployment. Frost & Sullivan estimates that by the end of 2020, 40% of the US health systems and commercial payers will have utilized social determinant data of some type in risk assessments, patient outreach, and business decisions. Among the companies targeting SDOH are start-ups that are seeking to focus squarely on SDOH services and software, and larger, established entities that are excited by the potential benefits of SDOH. The larger companies are either designing new programs or seeking to acquire smaller firms to jump-start their SDOH solutions. Given the similarity to the use of data for population health management (PHM), data analytics and PHM companies also are keenly interested in the SDOH space. The common factor across the market is the need for robust data that can be utilized by developing new analytical models. SDOH are truly data driven and will create a new Big Data opportunity in the healthcare industry.

Many challenges will need to be conquered for SDOH to achieve its enormous potential. For example, some providers are concerned that SDOH will result in new and higher costs of healthcare because of the complexity of adding new data to clinical protocols. Specifically, there are worries that the SDOH implementation model will be complex and difficult to standardize, and that the torrent of data will threaten privacy and security. Also of concern is the fact that the SDOH utilization vision is not consistently defined by regulatory agencies, industry advocates, and companies that offer relevant solutions.

The study includes a glimpse of four notable companies in the SDOH space and reviews the types of products and services that comprise SDOH solutions. A major service that pure play SDOH companies offer is the ability to generate referrals that can lead patients and care providers to a solution capable of transforming an SDOH problem to a healthier and productive life.

Author: Victor Camlek

RESEARCH: INFOGRAPHIC

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Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the SDOH Market

Growth Opportunities Fuel the Growth Pipeline Engine™

SDOH Context

SDOH Market Segmentation

Selected SDOH Market Competitors and Enablers

SDOH for Providers—Growth Environment

SDOH for Payers—Growth Environment

SDOH for Technology Enablers—Growth Environment

Pure Play SDOH Suppliers—Review of Offerings

Vendor Strategies

Four Companies to Watch

Four Companies to Watch (continued)

SDOH Implementations

SDOH Implementations (continued)

Growth Drivers

Growth Driver Analysis

Growth Driver Analysis (continued)

Growth Driver Analysis (continued)

Growth Restraints

Growth Restraint Analysis

Growth Restraint Analysis (continued)

Growth Restraint Analysis (continued)

Growth Opportunity 1: Defining the Value and Requirements for the Everyday Use of SDOH

Growth Opportunity 1: Defining the Value and Requirements for the Everyday Use of SDOH (continued)

Growth Opportunity 2: Create a .gov Database Devoted to SDOH

Growth Opportunity 2: Create a .gov Database Devoted to SDOH (continued)

Growth Opportunity 3: Establish Business Models That Address the Needs Identified by SDOH

Growth Opportunity 3: Establish Business Models That Address the Needs Identified by SDOH (continued)

Conclusions

List of Exhibits

Legal Disclaimer

Related Research
This report from Frost & Sullivan Healthcare and Life Sciences focuses on the potential to cater to healthcare needs based on data-driven social determinants of health (SDOH). Although the traditional practice of healthcare involves the use of medical technology and protocols to maintain and restore health, the SDOH concept adds another dimension. In fact, many nonmedical SODH are important factors in a patients healthcare journey. As the world emerges from the global COVID-19 pandemic, there has been a renewed interest in using SDOH as a component of a patients medical history. SDOH can play an important role in improving the health of millions of people. Patients can benefit from the knowledge of how lifestyle factors affect their quality of life over many years. Despite a long-term awareness of SDOH, the concept is at an early stage of large-scale deployment. Frost & Sullivan estimates that by the end of 2020, 40% of the US health systems and commercial payers will have utilized social determinant data of some type in risk assessments, patient outreach, and business decisions. Among the companies targeting SDOH are start-ups that are seeking to focus squarely on SDOH services and software, and larger, established entities that are excited by the potential benefits of SDOH. The larger companies are either designing new programs or seeking to acquire smaller firms to jump-start their SDOH solutions. Given the similarity to the use of data for population health management (PHM), data analytics and PHM companies also are keenly interested in the SDOH space. The common factor across the market is the need for robust data that can be utilized by developing new analytical models. SDOH are truly data driven and will create a new Big Data opportunity in the healthcare industry. Many challenges will need to be conquered for SDOH to achieve its enormous potential. For example, some providers are concerned that SDOH will result in new and higher costs of healthcare because of the complexity of adding new data to clinical protocols. Specifically, there are worries that the SDOH implementation model will be complex and difficult to standardize, and that the torrent of data will threaten privacy and security. Also of concern is the fact that the SDOH utilization vision is not consistently defined by regulatory agencies, industry advocates, and companies that offer relevant solutions. The study includes a glimpse of four notable companies in the SDOH space and reviews the types of products and services that comprise SDOH solutions. A major service that pure play SDOH companies offer is the ability to generate referrals that can lead patients and care providers to a solution capable of transforming an SDOH problem to a healthier and productive life. Author: Victor Camlek
More Information
No Index No
Podcast No
Author Victor Camlek
Industries Healthcare
WIP Number K5C7-01-00-00-00
Is Prebook No
GPS Codes 9564-B1,9600-B1,9612-B1