Description
The Latin America and Caribbean (CALA) UCaaS market exhibited a strong, double-digit performance in 2019, in terms of both users and revenue. Future growth is expected and forecast in the double-digit range and will be driven by a growing number of offerings in the market, an increasing acceptance of the cloud as a proven modality for technology consumption, and a greater knowledge of UCaaS solutions (by both customers and the SPs).
Significant growth is expected in several segments, including medium-size companies, banks, insurance, and financial services; retail and consumer goods; professional service firms; industry; government; healthcare; education; travel and hospitality; and other smaller industry verticals.
The severe effects of the current COVID-19 crisis in CALA are also leading to the adoption of enterprise communications solutions that facilitate remote working and improve productivity; this opens an interesting path ahead for UCaaS in the region.
While Frost & Sullivan research on this market includes approximately 100 SPs, this Frost Radar™ profiles the 22 more significant players in terms of market reach, user adoption, growth rates, product innovation and customer experience. The analysis is based on a set of 10 criteria, explained below.
Growth index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user-focused sales and marketing strategies.
• GI1: Market Share (previous 3 years)
• GI2: Revenue Growth (previous 3 years)
• GI3: Growth Pipeline
• GI4: Vision and Strategy
• GI5: Sales and Marketing
Innovation index (II) is a measure of a company’s ability to develop products/services/solutions that are developed with a clear understanding of disruptive Mega Trends, are globally applicable, are able to evolve and expand to serve multiple markets, and are aligned to customers’ changing needs. Key elements of this index include:
• II1: Innovation Scalability
• II2: Research and Development
• II3: Product Portfolio
• II4: Mega Trends Leverage
• II5: Customer Alignment
The Frost Radar reveals the market positioning of companies in an industry using their growth and innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned. Industry leaders on both the growth and innovation indices are recognized as best practice recipients.
Author: Sebastian Menutti
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