USD
GBP 
CNY 
EUR 
INR 
JPY 
MYR 
ZAR 
KRW 
THB 
Software Margins in ADAS Applications to Grow above 20% by 2020
28-Jul-2016
North America
Market Research
MB3D-01-00-00-00
AU01338-NA-MR_18865
The complexities of next generation semi and highly automated driving, clubbed with the increasing number of complimentary qualities among vision sensors, makes it challenging for ADAS system developers to decide on the most compatible sensor suite. Sensor fusion as a technique allows developers to choose the right sensor combination, where ADAS implementation is executed by using data from various sensors rather than just one sensor. This report looks at the current and future sensor fusion approaches and the market shares of each sensor and indicates the best approaches for OEMs and suppliers looking to use this technology to propel their growth in the fast evolving ADAS and automated driving market.
Executive Summary—Key Findings
ADAS Market Sizing Europe and North America
Key Regulations
Comparative Analysis of Camera, LIDAR, and RADAR
Comparative Analysis of Various Automotive Sensors
Typical Sensor Fusion Suite for Future ADAS Application
Research Scope
Research Aims and Objectives
Key Questions This Study Will Answer
Research Background
Research Methodology
Key OEM/Player Groups Compared in this Study
Product or System Definitions
Errors in Sensing Systems
Emerging Use Cases For On-board Perception Systems
Sensor Suite Based on ADAS Application
Sensor Suite Based on ADAS Application (continued)
Data Fusion on a Typical Sensor Suite for ADAS Application
ACC Market—Component Break-up and Value Chain Assessment
ACC OEM—Supplier Relationship
LDW Component Break-Up and Value Chain Assessment
LDW OEM-Supplier Relationship
FCW Component Break-up and Value Chain Assessment
FCW OEM-Supplier Relationship
NV Component Break-up and Value Chain Assessment
NV OEM-Supplier Relationship
BSD Component Break-Up and Value Chain Assessment
BSD OEM-Supplier Relationship
PA Component Break-up and Value Chain Assessment
PA OEM-Supplier Relationship
Market Drivers and Restraints
Expansion of Market Drivers
Market Drivers and Restraints
Expansion of Market Restraints
Methodology for Forecasting RADAR Sensor Uptake
RADAR Sensor Forecast
Methodology for Forecasting Camera Sensor Uptake
Mono + Stereo Camera Sensor Forecast (Frontal View)
Methodology for Forecasting Ultrasonic Sensor Uptake
Ultrasonic Sensor Forecast
Methodology for Forecasting Infrared Sensor Uptake
Infrared Sensor Forecast
Value-Chain Analysis
Prices Across Value Chain
Key Conclusion
Key Conclusions and Future Outlook
The Last Word—3 Big Predictions
Legal Disclaimer
Abbreviations and Acronyms Used
Abbreviations and Acronyms Used (continued)
Market Engineering Methodology
Speak directly with our analytics experts for tailored recommendations.
Recent related Automotive research
06 Oct 2026 | Asia Pacific | Market Research
Aftermarket Replacement Turbochargers in Medium- Duty and Heavy-Duty Commercial Vehicles, China, 2026–2032
China's medium- and heavy-duty truck turbocharger aftermarket is entering a mature yet resilient phase, supported by a vehicle parc exceeding 10 million units and sustained replacement demand despite increasing battery electric vehicle (BEV) sales. While turbocharger penetration is nearing saturatio...
25 Sep 2026 | Global | Technology Research
Growth Opportunities in Next-Gen Wireless EV charging, Automotive Grade IoT module, Autonomous driving, E-bike Platform, UAVs, and 4D Radars
The Mobility Technology Opportunity Engine (TOE) covers innovations pertaining to EV charging, Automotive Grade IoT module, Autonomous driving, E-bike Platform, UAVs, and 4D Radars.The purpose of the Mobility Technology TOE is to raise awareness of global technology innovations in self-propelled gro...
22 Sep 2026 | Global | Market Research
Growth Opportunities in the Global EV Power Electronics Market, 2025–2032
The rapid push toward e-mobility is accelerating adoption of advanced power electronics by major OEMs. Power electronics underpin electric vehicle reliability, efficiency, and performance. Core systems, including traction inverters, onboard chargers, and DC-DC converters, are gaining strategic impor...
16 Sep 2026 | North America | Customer Research
US Automotive Technicians’ Choice Survey, 2025
The 2025 US Automotive Technicians’ Choice study is an insightful voice-of-customer survey that highlights the tool preferences of automotive aftermarket service technicians. The survey of 400 automotive technicians across the United States used a combination of computer-assisted telephone and compu...
10 Sep 2026 | Global | Market Research
Global Robobus Market, 2026–2032
The global robobus market is at an inflection point. Large autonomous buses are no longer a concept—they are running as paid public services in China, South Korea, Norway, Switzerland, Finland, and the Netherlands. Europe is in its first wave of real deployment, with active L4 commercial service acr...
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Arunprasad Nandakumar |
| WIP Number | MB3D-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9807-A6,9813-A6,9AF6-A6,9B13-A6 |