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Future of Mass Market and Premium Performance Vehicles, 2025
Performance SUVs will be the Most Popular Segment with More than 12 Models Expected in the Next 5 Years
29-Nov-2018
Global
Market Research
ME36-01-00-00-00
AU01744-GL-MR_22601
This research service offers an overview of the future of performance vehicles in the mass market and premium vehicle spaces. Performance vehicles are vehicles designed and manufactured with particular focus on speed and acceleration. Performance vehicles are generally used as a test bed for advanced technology and span all major automotive segments. The key bodystyles that performance vehicles are designed in are: coupe, grand tourer, sports compacts, sports sedans, sports SUVs, and roadsters, but exist in the other bodystyle segments as well.
Research Highlights
This research primarily categorizes the performance vehicles under 4 major categories:
- Entry Performance: This category includes vehicles such as the Volkswagen Golf GTI and primarily exists in the mass market, costing between $15,000 and $40,000.
- Dedicated Performance: This category includes vehicles such as the Dodge Hellcat, and exists in both the mass market and premium spaces, costing between $35,000 and $85,000.
- Upmarket Performance: This category includes vehicles such as the BMW M5, and exists in the premium vehicle space, costing between $50,000 and $150,000.
- Luxury Performance: This category includes vehicles such as the Bugatti Chiron and exists in the premium and super premium spaces, costing more than $100,000 and upto a maximum of $3 million to $4 million.
Vehicle performance has been defined by vehicle top speed and acceleration. 10 years ago, Ferrari Enzo was the quickest accelerating vehicle reaching 100 kph in 2.3 seconds, while the fastest vehicle was the Bugatti Veyron Supersport reaching 415 kph. As of 2018, the quickest accelerating vehicle is the Tesla Model S which achieves 100 kph in 2.2 seconds, thereby creating a new breed of performance vehicles—ePerformance vehicles.
The research is divided into three segments which describe in detail the performance activities performed by major OEMs.
- Mass Market OEMs: This segment includes brands, such as NISMO, Gazoo Racing, Renault Sport, and Ford Performance.
- Premium OEMs: This segment includes brands, such as BMW M, Mercedes-AMG, Audi Sport, Polestar, and JLR SVO.
- Super Premium OEMs: This segment includes brands, such as McLaren, Ferrari, Lamborghini, and Aston Martin.
This research talks about how technology is expected to evolve in the performance segment, in the fields of powertrain, chassis, and material technology. This research also highlights the retail methods employed by these OEMs to sell and promote their performance vehicles.
Executive Summary—Key Highlights
Performance Vehicle Categories
Product Philosophies for Mass Market OEMs
Product Philosophies for Premium OEMs
Product Philosophies for Super Premium OEMs
Future of Technology in Performance Vehicles
Performance Vehicles—Future Models
Upcoming ePerformance Brands/Products
Executive Summary—Current and Future Outlook
Research Scope
Research Aims and Objectives
Vehicle Segment Definitions
Performance Vehicle Categories
Performance Vehicle Definition
Performance Vehicle Brands
Performance Evolution Over the Years
Product Philosophies for Mass Market OEMs
Ford
Nissan
Toyota
SEAT/Cupra
Dodge/RAM/Jeep
Renault Sport
Key Takeaways from Mass Market OEMs
Product Philosophies for Premium OEMs
BMW
Mercedes-AMG
Audi Sport
Porsche
Volvo/Polestar
Jaguar Land Rover SVR
Key Takeaways from Premium OEMs
Product Philosophies for Super Premium OEMs
McLaren
Lamborghini
Aston Martin
Ferrari
Key Takeaways from Super Premium OEMs
ePerformance Comparison over IC Performance
ePerformance Technology
Electrification in Performance Brands
ePerformance Benchmarking
Tesla Impact on Future of ePerformance
Upcoming ePerformance Brands/Products
Impact of the ePerformance on Future of Performance
Performance Vehicles—Technology Focus Areas
Powertrain/Drivetrain—Key Technologies
Chassis—Key Technologies
Materials For Performance Vehicles
Autonomous Technology in Performance
Future of Technology in Performance Vehicles
Performance Vehicles—Future Models
Performance SUVs
Motorsport Trickledown—Formula 1
Motorsport Trickledown—Future Motorsports
Partnerships—OEMs
Partnerships—Aftermarket Tuning Companies
Partnerships—Technology Providers
Performance Brands—Engineering Companies
Performance Vehicle Retail
Major Market for Performance Vehicles
Middle East—Prime Market for Performance Vehicles
Performance Vehicle Classic/Heritage Programs
Performance Vehicle Special Operations
Performance Vehicle Subscription Models
Short Vehicle Rentals—Porsche Host and Drive
Performance Vehicle Marketing
Growth Opportunity for Performance Vehicles
Strategic Imperatives for Success and Growth
The Last Word—3 Big Predictions
Legal Disclaimer
List of Exhibits
List of Figures
- 1. Performance Vehicles: Current and Future Outlook, Global, 2017 and 2025
- 2. Performance Vehicles: Vehicle Segment Definitions, Global, 2017
- 3. Performance Vehicles: Electrification among Performance Brand, Global, 2013–2025
- 4. Performance Vehicles: Tesla Competition, Global, 2017–2025
- 5. Performance Vehicles: Motorsport Trickledown, Global, 2017
- 6. Performance Vehicles: OEM Partnerships, Global, 2017–2025
- 7. Performance Vehicles: Partnerships, Global, 2017
List of Charts
- 1. Performance Vehicles: Categories, Global, 2017
- 2. Timeline of Performance Vehicle Launches, Global, 2018–2022
- 3. Performance Vehicles: ePerformance Product Launches, Global, 2018–2022
- 4. Performance Vehicles: Categories, Global, 2017
- 5. Performance Vehicles: Top Speed and Acceleration, Global, 2011–2025
- 6. Performance Vehicles: Tesla vs. Performance, Global, 2017
- 7. Performance Vehicles: ePerformance Product Launches, Global, 2018–2022
- 8. Timeline of Performance Vehicle Launches, Global, 2018–2022
- 9. Performance Vehicles: Major Markets, Global, 2017
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