Future of the Global Luxury Vehicle Market

Future of the Global Luxury Vehicle Market

Brand Differentiation and Competitive Pressures to Revolutionize the Luxury Vehicle Market by 2020

RELEASE DATE
20-Jun-2014
REGION
Europe
Research Code: M975-01-00-00-00
SKU: AU00030-EU-MR_08584

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Description

The aim of this research service is to provide a strategic overview of the global luxury vehicle market. Luxury automotive OEMs must evolve and adapt to emerging Mega Trends of urbanization, demographic and social preference changes, and technology and electric mobility. The study introduces new market segments that have developed to meet changing customer needs, and discusses automotive Mega Trends and their impact on this market. In addition, it highlights the key technology trends and important launches expected and also analyzes branding and new market channel strategies adopted by luxury OEMs.

Table of Contents

Executive Summary—Key Findings

Key Mega Trends that will Impact the Luxury Vehicle Market

Luxury OEM Types of the Future

How Luxury Cars will be Defined in the Future

How OEMs will Differentiate their Brand in the Future

Branding Comparative Analysis of the Luxury Brand Values

Attractive Attributes for the Future Luxury Customers

Future Luxury Customers

The Smart Future Retail Network

Key Components of the 2020 Luxury Automotive Store

Future Omni Channel Retail Stores To Be More Experience-based Than Transactional

Increasing Investment in Data Mining and Data Analytics

Luxury Vehicles—Future Differentiating Technologies

Connected Car Feature Portfolio of Luxury OEMs

OEM Comparative Analysis—Automated Driving Rollout Strategy

Research Scope

Research Aims and Objectives

Key Questions This Study Will Answer

Research Background

Research Methodology

Key Global OEMs—Luxury Brand Portfolio

Vehicle Segment Definitions

Definition of Mega Trends and Top Mega Trends that Frost & Sullivan Tracks

Key Mega Trends That Will Impact the Luxury Vehicle Market

Urbanization

Growth of the HNWI—Top 30 Cities by HNWI Population

Health, Wellness, and Well-being

Smart Mobility

Connected Luxury Car—An Extension of Connected Living

Big Data Deluge

How OEMs Will Differentiate Their Brand in the Future

Future Brand Differentiation

Future Brand Differentiation (continued)

Branding Comparative Analysis of the Luxury Brand Values

Attractive Attributes for the Future Luxury Customers

Analysis of Attributes to Derive the OEM Brand Values

How Luxury Cars Will be Defined in the Future

Top 3 Luxury Automakers Brand Positioning

Evolution of a New Competitive Structure in the Luxury Vehicle Market

Premium Industry Market Segmentation

Luxury OEM Types of the Future

Price vs. Segment Analysis in the Luxury Vehicle Market

Comparative Analysis—Vehicle Length vs. Average MSRP ($)

High-performance Variants:

Global Luxury Vehicle Market 2013

Key OEMs Strategies for the Luxury Car Market

Global Luxury Vehicle Sales by OEM: 2013 to 2020—A Snapshot

Top 5 Markets by Sales in 2013

Global Luxury Vehicle Sales by Region in 2013—A Snapshot

Key Regional Market—BRIC vs. G5 and United States

Key Regional Markets—Developed vs. Emerging Economies

Key Regional Markets—Developed vs. Emerging Economies

Luxury Vehicle Market by Product Segment

Small and Midsize Segments

Luxury SUV-crossover Segment

Luxury Vehicle Market in China

Luxury Vehicle Market in Europe

European Luxury Vehicle Sales by Key Countries—G5 vs. E5

Luxury Vehicle Market in Europe

Evolution of Body Styles in the Luxury Vehicle Market

Key Model Launches 2012–2013

Key Model Launches 2014–2020

Future Luxury Customers

The Global Baby Boom

Target Demographic for Luxury OEMs–US Market

Baby Boomers and Millennials To Continue Dominating the European Population Till 2020

Baby Boomers Keep Auto Sales Booming; Millennials—the Next Target

Female Empowerment

Women and the Car Industry

What Women (Do Not) Want

Target Customer—Status Seeker

Target Customer—Suburban Achievers

Target Customer—Practical Luxury

Target Customer—High Net Worth Individuals

Customer Research Analysis Introduction

Gender Comparison

Age Comparison

Comparison of 18- to 35-year-olds

Luxury Car Brands Comparison

Audi and Mercedes Trend Comparison

Luxury Car Brands Comparison by Gender

Key Criteria for the Next Purchase—Female

Key Criteria for the Next Purchase—Gap Analysis

Generation Y General Attitudes

Generation Y Attitudes Toward Personalization

Key Conclusions From the Luxury Customer Trend Analysis

Key Powertrain and Electric Vehicle Trends Affecting the Luxury Vehicle Market

Transmission Strategy

Brand Positioning and Strategy

Premium Electric Vehicle Launches by German OEMs—2014

Comparison of Premium Electric Vehicles

PHEV and eREV Model Launch Roadmap of Key OEMs—Europe and NA

BEV Model Launch Roadmap of Key OEMs—Europe and North America

Case Study of the Leasing Model—Cadillac ELR’s Lease Plan (Limited to Current GM Owners and Lessees)

Case Study of the Leasing Model—The Tesla Model S Financing Plan With Guaranteed Resale Value

Connected Car Feature Portfolio of Luxury OEMs

Luxury OEMs Communication Strategy

Luxury OEMs’ Connected Car Business Models

How Big Data can Help Luxury OEMs

Role of Smartphone in Luxury Infotainment Market

BMW Case Study

BMW Case Study

BMW Case onnected App and BMW Link

Audi Connect Case Study

Mercedes Benz App Shop and Digital Drivestyle App

Automated Vehicles Forecast for Europe

OEM Comparative Analysis—Automated Driving Rollout Strategy

OEM Comparative Analysis—Automated Driving Application Strategy

Case Study—Cadillac Super Cruise

OEM Comparative Analysis—Automated Driving Cost and Packaging

OEM Comparative Analysis—Automated Driving Cost and Packaging

Autonomous Driving to be Another Key Parameter on Which Luxury OEMs Compete in the Future

Luxury OEMs—Technology Evaluation Process

Technology Evaluation Process

Luxury OEMs Choosing Key Brand Attributes to Identify and Differentiate them from their Competitors in the Consumer’s Mind

Emphasis on Differentiation

Paradigm Shift from Vehicle Ownership to Vehicle Usage

Presence of 3 Emerging Business Models Within Mobility Integration

Mobility Integration Case Study—Qixxit, Germany

Case Card aMobility Service Offerings

Case Study—Mobility Service Ecosystem of BMW

Case Study—Daimler Mobility Services mbh

OEM Car Sharing—Daimler Expected to Generate €100 Million from Mobility Services in 2014 and Aims for €1 Billion by 2020

Daimler Mobility Contribution to Overall Revenue by 2025

Luxury OEMs Regional Mobility Products and Services

Outlook for Global Car Sharing 2020

Corporate Car Sharing

Automotive OEMs—With Luxury OEMs Leading—to Integrate Parking as Part of Their Mobility Offering

New Car License Quota, China

Venture Capital

New Mobility Business Models Changing the Landscape for Luxury OEMs

Mega Trends Driving The Future of Retailing

Key Components of the 2020 Luxury Automotive Store

More Interactive and Seamless Than Siloed

Future Omni Channel Retail Stores to be More Experience-based than Transactional

Digital Retailing Formats of Luxury OEMs

More Consultative Than Directive

The Business Card of the Future—Your Unique

Increasing Investment in Data Mining and Data Analytics

The Luxury Showroom of the Future: Unlimited, Personalized, Digitally Integrated, Socially Connected

The Luxury Showroom of the Future (continued)

Case Study—Audi City Digital Car Showroom

Case Study—Audi City Digital Car Showroom

Structure of a Future Channel Network in a Mega City

The Smart Distribution Network

Off-store Digital Sales Generation: The Online Channel Graduating from Marketing to Sales Tool

Key Takeaways on the Future of Luxury Automotive Retailing

Key Conclusions and Future Outlook

The Last Word—3 Big Predictions

Legal Disclaimer

Abbreviations and Acronyms Used

Abbreviations and Acronyms Used (continued)

Abbreviations and Acronyms Used (continued)

Learn More—Next Steps

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The aim of this research service is to provide a strategic overview of the global luxury vehicle market. Luxury automotive OEMs must evolve and adapt to emerging Mega Trends of urbanization, demographic and social preference changes, and technology and electric mobility. The study introduces new market segments that have developed to meet changing customer needs, and discusses automotive Mega Trends and their impact on this market. In addition, it highlights the key technology trends and important launches expected and also analyzes branding and new market channel strategies adopted by luxury OEMs.
More Information
No Index No
Podcast No
Author Shwetha Surender
Industries Automotive
WIP Number M975-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9813-A6,9AF6-A6