Future of the Global Luxury Vehicle Market

Brand Differentiation and Competitive Pressures to Revolutionize the Luxury Vehicle Market by 2020

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The aim of this research service is to provide a strategic overview of the global luxury vehicle market. Luxury automotive OEMs must evolve and adapt to emerging Mega Trends of urbanization, demographic and social preference changes, and technology and electric mobility. The study introduces new market segments that have developed to meet changing customer needs, and discusses automotive Mega Trends and their impact on this market. In addition, it highlights the key technology trends and important launches expected and also analyzes branding and new market channel strategies adopted by luxury OEMs.

Table of Contents

Executive SummaryExecutive Summary—Key FindingsKey Mega Trends that will Impact the Luxury Vehicle MarketLuxury OEM Types of the FutureHow Luxury Cars will be Defined in the FutureHow OEMs will Differentiate their Brand in the FutureBranding Comparative Analysis of the Luxury Brand ValuesAttractive Attributes for the Future Luxury CustomersFuture Luxury CustomersThe Smart Future Retail NetworkKey Components of the 2020 Luxury Automotive StoreFuture Omni Channel Retail Stores To Be More Experience-based Than TransactionalIncreasing Investment in Data Mining and Data AnalyticsLuxury Vehicles—Future Differentiating TechnologiesConnected Car Feature Portfolio of Luxury OEMsOEM Comparative Analysis—Automated Driving Rollout StrategyResearch Scope, Objectives, Background, and MethodologyResearch Scope Research Aims and ObjectivesKey Questions This Study Will AnswerResearch BackgroundResearch MethodologyKey Global OEMs—Luxury Brand PortfolioDefinitions and SegmentationVehicle Segment DefinitionsMega Trends Driving the Luxury Vehicle Market: Trends Analysis—Current to 2020 Definition of Mega Trends and Top Mega Trends that Frost & Sullivan TracksKey Mega Trends That Will Impact the Luxury Vehicle MarketUrbanizationGrowth of the HNWI—Top 30 Cities by HNWI PopulationHealth, Wellness, and Well-beingSmart Mobility Connected Luxury Car—An Extension of Connected LivingBig Data DelugeBrand Positioning within Luxury Market—The Road Forward to 2020How OEMs Will Differentiate Their Brand in the Future Future Brand Differentiation Future Brand Differentiation (continued)Branding Comparative Analysis of the Luxury Brand Values Attractive Attributes for the Future Luxury CustomersAnalysis of Attributes to Derive the OEM Brand ValuesHow Luxury Cars Will be Defined in the FutureTop 3 Luxury Automakers Brand Positioning Global Luxury Market—Market Forecasts and Segment Analysis: Competitive AnalysisEvolution of a New Competitive Structure in the Luxury Vehicle MarketPremium Industry Market SegmentationLuxury OEM Types of the FuturePrice vs. Segment Analysis in the Luxury Vehicle MarketComparative Analysis—Vehicle Length vs. Average MSRP ($)High-performance Variants: Global Luxury Market—Market Forecasts and Segment Analysis: Geographic and Segment AnalysisGlobal Luxury Vehicle Market 2013Key OEMs Strategies for the Luxury Car MarketGlobal Luxury Vehicle Sales by OEM: 2013 to 2020—A SnapshotTop 5 Markets by Sales in 2013Global Luxury Vehicle Sales by Region in 2013—A SnapshotKey Regional Market—BRIC vs. G5 and United StatesKey Regional Markets—Developed vs. Emerging EconomiesKey Regional Markets—Developed vs. Emerging EconomiesLuxury Vehicle Market by Product SegmentSmall and Midsize SegmentsLuxury SUV-crossover SegmentLuxury Vehicle Market in ChinaLuxury Vehicle Market in EuropeEuropean Luxury Vehicle Sales by Key Countries—G5 vs. E5Luxury Vehicle Market in EuropeEvolution of Body Styles in the Luxury Vehicle MarketKey Model Launches 2012–2013Key Model Launches 2014–2020Demographic Analysis of the Future Luxury Customer: Key Customer SegmentsFuture Luxury CustomersThe Global Baby BoomTarget Demographic for Luxury OEMs–US Market Baby Boomers and Millennials To Continue Dominating the European Population Till 2020Baby Boomers Keep Auto Sales Booming; Millennials—the Next Target Female EmpowermentWomen and the Car IndustryWhat Women (Do Not) WantDemographic Analysis of the Future Luxury Customer: Target Sub-segment Customer ProfilesTarget Customer—Status SeekerTarget Customer—Suburban AchieversTarget Customer—Practical LuxuryTarget Customer—High Net Worth IndividualsDemographic Analysis of the Future Luxury Customer: European Luxury Car Market Trend Analysis(Customer Research Results)Customer Research Analysis IntroductionGender ComparisonAge ComparisonComparison of 18- to 35-year-oldsLuxury Car Brands ComparisonAudi and Mercedes Trend ComparisonLuxury Car Brands Comparison by GenderKey Criteria for the Next Purchase—FemaleKey Criteria for the Next Purchase—Gap AnalysisGeneration Y General AttitudesGeneration Y Attitudes Toward PersonalizationKey Conclusions From the Luxury Customer Trend Analysis Key Technology Trends Impacting the Luxury Vehicle Market: PowertrainKey Powertrain and Electric Vehicle Trends Affecting the Luxury Vehicle MarketTransmission StrategyBrand Positioning and StrategyPremium Electric Vehicle Launches by German OEMs—2014Comparison of Premium Electric VehiclesPHEV and eREV Model Launch Roadmap of Key OEMs—Europe and NABEV Model Launch Roadmap of Key OEMs—Europe and North AmericaCase Study of the Leasing Model—Cadillac ELR’s Lease Plan (Limited to Current GM Owners and Lessees)Case Study of the Leasing Model—The Tesla Model S Financing Plan With Guaranteed Resale ValueKey Technology Trends Impacting the Luxury Vehicle Market: ConnectivityConnected Car Feature Portfolio of Luxury OEMsLuxury OEMs Communication StrategyLuxury OEMs’ Connected Car Business ModelsHow Big Data can Help Luxury OEMsRole of Smartphone in Luxury Infotainment MarketBMW Case StudyBMW Case StudyBMW Case onnected App and BMW LinkAudi Connect Case StudyMercedes Benz App Shop and Digital Drivestyle AppKey Technology Trends Impacting the Luxury Vehicle Market: Autonomous DrivingAutomated Vehicles Forecast for EuropeOEM Comparative Analysis—Automated Driving Rollout StrategyOEM Comparative Analysis—Automated Driving Application StrategyCase Study—Cadillac Super CruiseOEM Comparative Analysis—Automated Driving Cost and PackagingOEM Comparative Analysis—Automated Driving Cost and PackagingAutonomous Driving to be Another Key Parameter on Which Luxury OEMs Compete in the FutureKey Attributes Impacting the Luxury Vehicle Market: Future Vehicle AttributesLuxury OEMs—Technology Evaluation ProcessTechnology Evaluation Process Luxury OEMs Choosing Key Brand Attributes to Identify and Differentiate them from their Competitors in the Consumer’s MindEmphasis on DifferentiationChanging Face of Mobility and its Impact on the Luxury Automotive MarketParadigm Shift from Vehicle Ownership to Vehicle Usage Presence of 3 Emerging Business Models Within Mobility IntegrationMobility Integration Case Study—Qixxit, GermanyCase Card aMobility Service OfferingsCase Study—Mobility Service Ecosystem of BMWCase Study—Daimler Mobility Services mbhOEM Car Sharing—Daimler Expected to Generate €100 Million from Mobility Services in 2014 and Aims for €1 Billion by 2020Daimler Mobility Contribution to Overall Revenue by 2025Luxury OEMs Regional Mobility Products and ServicesOutlook for Global Car Sharing 2020Corporate Car SharingAutomotive OEMs—With Luxury OEMs Leading—to Integrate Parking as Part of Their Mobility Offering New Car License Quota, ChinaVenture Capital New Mobility Business Models Changing the Landscape for Luxury OEMsThe Future of Luxury Automotive RetailingMega Trends Driving The Future of RetailingKey Components of the 2020 Luxury Automotive StoreMore Interactive and Seamless Than SiloedFuture Omni Channel Retail Stores to be More Experience-based than TransactionalDigital Retailing Formats of Luxury OEMsMore Consultative Than DirectiveThe Business Card of the Future—Your Unique Increasing Investment in Data Mining and Data AnalyticsThe Luxury Showroom of the Future: Unlimited, Personalized, Digitally Integrated, Socially ConnectedThe Luxury Showroom of the Future (continued)Case Study—Audi City Digital Car ShowroomCase Study—Audi City Digital Car ShowroomStructure of a Future Channel Network in a Mega CityThe Smart Distribution NetworkOff-store Digital Sales Generation: The Online Channel Graduating from Marketing to Sales Tool Key Takeaways on the Future of Luxury Automotive RetailingConclusions and Future OutlookKey Conclusions and Future OutlookThe Last Word—3 Big PredictionsLegal DisclaimerAppendixAbbreviations and Acronyms UsedAbbreviations and Acronyms Used (continued)Abbreviations and Acronyms Used (continued)Learn More—Next StepsRelated ResearchRelated ResearchMarket Engineering MethodologyKey Value Parameters by Top 5 Luxury OEMs




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