Future Trends in Luxury Electric Vehicle Market in North America and Europe, 2016–2025

Evolving Dynamics in the Luxury EV Space will Push OEMs to Look into Innovative Integration of Services and Experience as a Revenue Stream in the Future

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Stringent emission regulations have pushed luxury OEMs to electrify their offerings to adhere to the standards. Although battery electric vehicles and plug-in hybrids are being touted as sustainable alternative transportation solutions, low adoption can be attributed to lack of consumer awareness and common misconceptions about electric range and e-technology. While a set of tech savvy consumers and green environmentalists are the early adopters, OEMs need to offer more than a product to attract consumers across varying demographic segments. Moreover, the luxury space is evolving more rapidly than its internal-engine powered counterpart owing to the influential impact of the ACEC trend.

The future of luxury automotive banks on the Autonomous, Connected, Electric, and Shared Mobility (ACES) trend. Automakers are ever agile in the space of luxury electric cars, integrating next-gen technological features owing to the support of autonomous, connectivity, and mobility trends. Automakers are embracing these trends and luxury electric vehicles are undergoing a major transformation in terms of features and branding. On the autonomous trend front, luxury OEMs will be subjected to a first wave of application of inductive charging and business models based on in-car experiences. But the impact on connectivity and HMI innovations is vital for brands looking towards differentiating themselves. AI-based personal assistance and AI-based proactive navigation to eliminate range anxiety and optimal use of battery charge will be a few examples of features included in the car. With regards to HMI, intuitive touch-based systems are set to become a norm. Women-centric designs will also be in the radar of premium makers, especially in the SUV segments. In the prospect of autonomous shared mobility economy only 2 distinctive segments will survive—premium and low cost. Therefore, it becomes essential for OEMs to look beyond the product and lean on customer experience (CX) to not only better enable a sustainable revolution but to also diversify their offerings to stay ahead of the competition.

Research Benefits

This study captures future trends in luxury electric vehicles and discusses about challenges to OEM's and their remediation strategies.

Key Issues Addressed

  • How will the automotive Mega Trends impact the luxury EV landscape and ecosystem?
  • How are brand positioning and design of perceptive attributes helping OEMs convey their message for electrified products?
  • What are the various challenges faced while adopting a trend and how can OEMs overcome it?
  • What are the new features that will evolve and come into play with the impact of autonomous, connectivity, and mobility trends?
  • How are the OEMs evolving beyond their current offerings to provide value and incentive luxury electric vehicle adoption?

Table of Contents

1. Executive Summary
Key Findings
Premium Luxury Brand Timeline
EV Brand Positioning
Design Trends
Future Vehicle Segment Analysis
HMI—A Look into Future Trends
Body Design & Styling—Luxury Electric 2025
Leasing Features Analysis—Identifying the Grey Area
Region-wise Analysis of OEMs’ Mobility Business Models
Building Better CX—Possible Customer Service Business Models
Proposition Analysis—Owning the ACES Space
2. Research Scope, Objectives, and Methodology
Research Scope
Research Aims and Objectives
Research Methodology
Product Segmentation
EV Segmentation
Classification of Premium & High Performance Vehicles
3. 360° Overview of Luxury EV Ecosystem
Forecast Summary—Premium & High Performance Vehicles
Why Luxury EVs?
Key Trends that Impact the Luxury Electric Vehicle Market
Boom in Luxury EV Investments and New Market Entrants
How Tesla Creates an Ecosystem of Green Mobility
Consumer Analysis—Demographics Classification
Customer Preference—Electric Vehicles
Customer Strategy—EV Brand Positioning
Women as Customers—Snapshot
Women as Customer—Design Trends
Product Launch Map of Luxury BEV Launches
Product Launch Map of Luxury PHEV Launches
Long-range Luxury BEVs to Rule the Market
ACES Interest Mapping
Threat from Tech Companies in Luxury EV Segment
Evolution of Supplier Value Chain
4. Market Trends in Luxury EV
Electrification—Luxury EV Market
Electrification—Luxury EV Platform Strategies
Electrification—Market Overview
Electrification—Future Vehicle Segment Analysis
Luxury EV—Europe and North America Landscape
Luxury EV—OEM Market Share
Electrification—Trend Progression
Autonomous—Future Trends in Luxury
Autonomy—Challenges to Luxury EV and Remediation Strategies
Autonomy—Future OEM Strategies
Connectivity & HMI
HMI—A Look into Future Trends
Predictive Analytics—AI in the Future of Luxury Electric Cars
Inside Faraday Future and Lucid Motors
Connectivity and HMI—Trend Progression
Body Design and Styling—Design Challenges
Body Design and Styling—Luxury Electric 2025
Future Battery Chemistries—Market Introduction Roadmap
Luxury Electric Vehicle—Battery Trends
End-of-Lifecycle Analysis—Lifecycle of Batteries
Luxury Electric Vehicle—Charging Trends
Battery and Charging in Luxury EV—Trend Progression
5. Retail Trends in Luxury EV
Changing Ownership Trends
OEM Marketing Mix—Comparative Landscape
Trends in Automotive Retail Stores
EV only Retail Store or Mixed Retailing Concept?
OEM Retail Strategies
Recommended EV Retail Elements—Critical Success Factors
Financial Lease Type Segmentation
Financial Feature Analysis
Leasing Features Analysis—Identifying the Grey Area
Future Innovations
Retail Trends in Luxury EV—Trend Progression
6. Mobility Trends in Luxury EV
Consumer Perception—New Mobility Acceptance
Mobility as a Service (MaaS)
Region-wise Analysis of OEMs’ Mobility Business Models
Exhibit C—Maven Electric Carsharing
Exhibit D—Subscription Based Business Model
Building Better CX—Possible Customer Service Business Models
Mobility—Trend Progression
7. Benchmarking Analysis and Insights
EV Product Positioning—Price vs Range
EV Product Positioning—Battery Capacity vs Range
Proposition Analysis—Owning the ACES Space
8. Growth Opportunities and Companies to Action
Growth Opportunity—Social Collaboration
Strategic Imperatives for Global Luxury EV Industry
9. Conclusions and Future Outlook
Conclusion
Future of Luxury Electric Vehicle—Snapshot (2025)
Global Luxury EV Market—3 Big Predictions
Legal Disclaimer
10. Appendix
Abbreviations and Acronyms Used
EV Incentives—North America
EV Incentives—Europe
EV Incentives—Asia
Market Engineering Methodology

Infographic



List of Figures & Charts

1. Luxury Electric Vehicle Market: EV Brand Positioning, North America and Europe, 2016–2025
2. Luxury Electric Vehicle Market: Leasing Features Analysis, North America and Europe, 2016– 2025
3. Luxury Electric Vehicle Market: Region-wise Analysis of OEM Mobility Business Models, North America and Europe, 2016
4. Luxury Electric Vehicle Market: Possible Business Models, North America and Europe, 2016 and 2025+
5. Luxury Electric Vehicle Market: Proposition Analysis, North America and Europe, 2016–2025
6. Luxury Electric Vehicle Market: Consumer Analysis – EV Branding Position, North America and Europe, 2016
7. Luxury Electric Vehicle Market: Consumer Analysis – Women as a Customer, North America and Europe, 2016
8. Luxury Electric Vehicle Market: Expected BEV Launches, North America and Europe, 2017–2021
9. Luxury Electric Vehicle Market: Expected PHEV Launches, North America and Europe, 2017–2021
10. Luxury Electric Vehicle Market: EV Platform Strategy, North America and Europe, 2016
11. Luxury Electric Vehicle Market: Autonomous – Trends in Luxury EVs, North America and Europe, 2016–2025
12. Luxury Electric Vehicle Market: Autonomous – Future OEM Strategies, North America and Europe, 2016–2025
13. Luxury Electric Vehicle Market: Design Challenges, North America and Europe, 2016–2025
14. Luxury Electric Vehicles Market: Electric Vehicle Battery Cost, North America and Europe, 2016
15. Luxury Electric Vehicle Market: Financial Feature Analysis, North America and Europe, 2016–2025
16. Luxury Electric Vehicle Market: Leasing Features Analysis, North America and Europe, 2016–2025
17. Luxury Electric Vehicle Market: Region-wise Analysis of OEM Mobility Business Models, North America and Europe, 2016
18. Luxury Electric Vehicle Market: Possible Business Models, North America and Europe, 2016 and 2025+
19. Luxury Electric Vehicle Market: Proposition Analysis, North America and Europe, 2016–2025
20. Luxury Electric Vehicle Market: PHEV and BEV Incentives, US, 2016–2025
21. Luxury Electric Vehicle Market: PHEV and BEV Incentives, Canada, 2016–2025
22. Luxury Electric Vehicle Market: PHEV and BEV Incentives, Europe, 2016–2025
23. Luxury Electric Vehicle Market: PHEV and EV Incentives, Asia, 2016–2025


1. Luxury Electric Vehicle Market: Key Findings, North America and Europe, 2016–2025
2. Luxury Electric Vehicle Market: Premium Luxury Brand Timeline, North America and Europe, 2017–2030
3. Luxury Electric Vehicle Market: Consumer Analysis-Women as a Customer, North America and Europe, 2016
4. Luxury Electric Vehicle Market: Number of Models by Segment, North America and Europe, 2016–2025
5. Luxury Electric Vehicle Market: HMI Features in Luxury EVs, North America and Europe, 2016–2025
6. Luxury Electric Vehicle Market: Design Strategies, North America and Europe, 2025
7. Luxury Electric Vehicle Market: Product Segmentation, North America and Europe, 2016–2025
8. Luxury Electric Vehicle Market : Definition of Luxury Vehicles & High Performance Vehicles, North America and Europe, 2016–2025
9. Luxury Electric Vehicle Market: Forecast Summary, North America and Europe, 2016 and 2025
10. Luxury Electric Vehicle Market: Factor for Electrification of Luxury Cars, North America and Europe, 2016
11. Luxury Electric Vehicle Market: Luxury EV Trend Mapping, North America and Europe, 2016
12. Luxury Electric Vehicle Market: New EV Manufacturers, North America and Europe, 2003–2016
13. Luxury EV Market: EV Startups, North America and Europe, 2015, and 2016
14. Luxury Electric Vehicle Market: Tesla’s EV Ecosystem, North America and Europe, 2016
15. Luxury Electric Vehicle Market: Consumer Analysis – Demographic Classification, North America and Europe, 2016
16. Luxury Electric Vehicle Market: Consumer Analysis – Consumer Preference, US, 2016
17. Luxury Electric Vehicle Market: Consumer Analysis-Women as a Customer, North America and Europe, 2016
18. Luxury Electric Vehicle Market: Announced and Probable Future BEV Launches, North America and Europe, 2016–2021
19. Luxury Electric Vehicle Market: ACES Interest Mapping, North America and Europe, 2016
20. Luxury Electric Vehicle Market: Threat From Tech Companies, North America and Europe, 2016
21. Luxury Electric Vehicle Market: Evolution of Supplier Value Chain, North America and Europe, 2016–2025
22. Luxury Electric Vehicle Market: Unit Sales Forecast, North America and Europe, 2015–2025
23. Luxury Electric Vehicle Market: Market Overview, North America and Europe, 2016
24. Luxury Electric Vehicle Market: Number of Models by Segment, North America and Europe, 2016–2025
25. Luxury Electric Vehicle Market: Regional Highlight, North America and Europe, 2016 and 2025
26. Luxury Electric Vehicle Market: Sales by OEM, North America and Europe, 2016
27. Luxury Electric Vehicle Market: Sales by OEM, North America and Europe, 2025
28. Luxury Electric Vehicle Market: Trend Progression, North America and Europe, 2016 and 2025
29. Luxury Electric Vehicle Market: Autonomous – Evolution of Driving Assist Technology in Luxury Vehicles, North America and Europe, 2016–2025
30. Luxury Electric Vehicle Market: Connectivity & HMI in Luxury EVs, North America and Europe, 2016–2025
31. Luxury Electric Vehicle Market: HMI Features in Luxury EVs, North America and Europe, 2016–2025
32. Luxury Electric Vehicle Market: Connectivity & HMI in Luxury EV’s, North America and Europe, 2016–2025
33. Luxury Electric Vehicle Market: Best Practices – Faraday Future and Lucid Motors, North America and Europe, 2016–2025
34. Luxury Electric Vehicle Market: Connectivity & HMI Trend Progression, North America and Europe, 2016 and 2025+
35. Luxury Electric Vehicle Market: Design Strategies, North America and Europe, 2025
36. Luxury Electric Vehicle Market: Electric Vehicle Battery Technology Roadmap, North America and Europe, 2015–2030
37. Luxury Electric Vehicle Market: Electric Vehicle Battery Trends, North America and Europe, 2016
38. Luxury Electric Vehicle Market: End-of-Lifecycle Analysis, North America and Europe, 2016
39. Luxury Electric Vehicle Market: Electric Vehicle Charging Infrastructure Trends, North America and Europe, 2016–2025
40. Luxury Electric Vehicles Market: Electric Vehicle Charging Station Roadmap, North America and Europe, 2010–2020
41. Luxury Electric Vehicle Market: Battery and Charging Infrastructure Trends, North America and Europe, 2016 and 2025+
42. Luxury Electric Vehicle Market: Changing Ownership Trends, North America and Europe, 2016–2025
43. Luxury Electric Vehicle Market: OEM Marketing Mix – Comparative Landscape, North America and Europe, 2016–2025
44. Luxury Electric Vehicle Market: Trends in Automotive Retail Stores, North America and Europe, 2016–2025
45. Luxury Electric Vehicle Market: EV only Retail Store Concept, North America and Europe, 2016–2025
46. Luxury Electric Vehicle Market: OEM Marketing Mix – Comparative Landscape, North America and Europe, 2016–2025
47. Luxury Electric Vehicle Market: Critical Success Factors, North America and Europe, 2016– 2025
48. Luxury Electric Vehicle Market: Financial Lease Type Segmentation, North America and Europe, 2016–2025
49. Luxury Electric Vehicle Market: Future Innovation in Dealership Format, North America and Europe, 2016–2025
50. Luxury Electric Vehicle Market: Trend Progression, North America and Europe, 2016 and 2025+
51. Luxury Electric Vehicle Market: New Mobility Acceptance, US, 2016
52. Luxury Electric Vehicle Market: Mobility as a Service (Maas), North America and Europe, 2016
53. Luxury Electric Vehicle Market: Maven Carsharing, North America and Europe, 2016
54. Luxury Electric Vehicle Market: Subscription Based Business Model, North America and Europe, 2016–2025+
55. Luxury Electric Vehicle Market: Trend Progression, North America and Europe, 2016–2025
56. Luxury Electric Vehicle Market: EV Product Positioning, North America and Europe, 2016–2025
57. Luxury Electric Vehicle Market: Proposition Analysis, North America and Europe, 2016–2025
58. Luxury Electric Vehicle Market: Future of Luxury Electric Vehicles, North America and Europe, 2025



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