Future Trends in Luxury Electric Vehicle Market in North America and Europe, 2016–2025

Evolving Dynamics in the Luxury EV Space will Push OEMs to Look into Innovative Integration of Services and Experience as a Revenue Stream in the Future

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Stringent emission regulations have pushed luxury OEMs to electrify their offerings to adhere to the standards. Although battery electric vehicles and plug-in hybrids are being touted as sustainable alternative transportation solutions, low adoption can be attributed to lack of consumer awareness and common misconceptions about electric range and e-technology. While a set of tech savvy consumers and green environmentalists are the early adopters, OEMs need to offer more than a product to attract consumers across varying demographic segments. Moreover, the luxury space is evolving more rapidly than its internal-engine powered counterpart owing to the influential impact of the ACEC trend.The future of luxury auto

Research Benefits

This study captures future trends in luxury electric vehicles and discusses about challenges to OEM's and their remediation strategies.

Key Issues Addressed

  • How will the automotive Mega Trends impact the luxury EV landscape and ecosystem?
  • How are brand positioning and design of perceptive attributes helping OEMs convey their message for electrified products?
  • What are the various challenges faced while adopting a trend and how can OEMs overcome it?
  • What are the new features that will evolve and come into play with the impact of autonomous, connectivity, and mobility trends?
  • How are the OEMs evolving beyond their current offerings to provide value and incentive luxury electric vehicle adoption?

Table of Contents

Executive SummaryExecutive Summary—Key FindingsExecutive Summary—Premium Luxury Brand TimelineCustomer Strategy—EV Brand PositioningWomen as Customers—Design TrendsElectrification—Future Vehicle Segment AnalysisHMI—A Look into Future TrendsBody Design & Styling—Luxury Electric 2025Leasing Features Analysis—Identifying the Grey AreaRegion-wise Analysis of OEMs’ Mobility Business ModelsBuilding Better CX—Possible Customer Service Business ModelsProposition Analysis—Owning the ACES SpaceResearch Scope, Objectives, and MethodologyResearch ScopeResearch Aims and ObjectivesKey Questions this Study will AnswerResearch Methodology Product SegmentationEV SegmentationClassification of Premium & High Performance Vehicles360° Overview of Luxury EV EcosystemForecast Summary—Premium & High Performance VehiclesWhy Luxury EVs? Key Trends that Impact the Luxury Electric Vehicle MarketBoom in Luxury EV Investments and New Market Entrants How Tesla Creates an Ecosystem of Green MobilityConsumer Analysis—Demographics ClassificationCustomer Preference—Electric VehiclesCustomer Strategy—EV Brand PositioningWomen as Customers—SnapshotWomen as Customer—Design TrendsProduct Launch Map of Luxury BEV Launches Product Launch Map of Luxury PHEV LaunchesProduct Launch Map of Luxury PHEV Launches (continued)Long-range Luxury BEVs to Rule the Market ACES Interest Mapping Threat from Tech Companies in Luxury EV SegmentEvolution of Supplier Value ChainMarket Trends in Luxury EVElectrification—Luxury EV MarketElectrification—Luxury EV Platform StrategiesElectrification—Market OverviewElectrification—Future Vehicle Segment AnalysisLuxury EV—Europe and North America LandscapeLuxury EV—OEM Market ShareElectrification—Trend ProgressionAutonomous—Future Trends in LuxuryAutonomy—Challenges to Luxury EV and Remediation StrategiesAutonomy—Future OEM StrategiesConnectivity & HMIHMI—A Look into Future TrendsPredictive Analytics—AI in the Future of Luxury Electric CarsInside Faraday Future and Lucid MotorsConnectivity and HMI—Trend ProgressionBody Design and Styling—Design Challenges Body Design and Styling—Luxury Electric 2025Future Battery Chemistries—Market Introduction RoadmapLuxury Electric Vehicle—Battery TrendsEnd-of-Lifecycle Analysis—Lifecycle of BatteriesLuxury Electric Vehicle—Charging TrendsBattery and Charging in Luxury EV—Trend ProgressionRetail Trends in Luxury EVChanging Ownership TrendsOEM Marketing Mix—Comparative LandscapeTrends in Automotive Retail StoresEV only Retail Store or Mixed Retailing Concept?OEM Retail StrategiesRecommended EV Retail Elements—Critical Success FactorsFinancial Lease Type SegmentationFinancial Feature AnalysisLeasing Features Analysis—Identifying the Grey AreaFuture Innovations Retail Trends in Luxury EV—Trend ProgressionMobility Trends in Luxury EVConsumer Perception—New Mobility AcceptanceMobility as a Service (MaaS)Region-wise Analysis of OEMs’ Mobility Business ModelsExhibit C—Maven Electric CarsharingExhibit D: Subscription Based Business ModelBuilding Better CX—Possible Customer Service Business ModelsMobility—Trend ProgressionBenchmarking Analysis and InsightsEV Product Positioning—Price vs RangeEV Product Positioning—Battery Capacity vs RangeProposition Analysis—Owning the ACES SpaceGrowth Opportunities and Companies to ActionGrowth Opportunity—Social CollaborationStrategic Imperatives for Global Luxury EV IndustryConclusions and Future OutlookConclusionFuture of Luxury Electric Vehicle—Snapshot (2025) Global Luxury EV Market—3 Big PredictionsLegal DisclaimerAppendixAbbreviations and Acronyms UsedEV Incentives—North AmericaEV Incentives—North America (continued)EV Incentives—EuropeEV Incentives—Europe (continued)EV Incentives—Europe (continued)EV Incentives—AsiaMarket Engineering Methodology


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