Explore more Categories
Artificial Intelligence involves the science and engineering of developing intelligent machines
The manufacturing world is at a cusp of a new revolution that will redefine conventional business models
IoT will have a major impact on businesses and consumers in the future
The world is creating 2.5 exabytes of data daily
Our research seeks to connect-the-dots across multiple trends
Personal Robots are Set to Be a $19 Billion Market
Strategic Analysis of BREXIT and its Implications to Industries, Economies and Societies
iFrost is a digital platform for interactive and dynamic reporting of data.
The TOEs are a great source of information which gives corporates critical information on companies to action for their strategic investments either as an open source platform or to collaborate and to develop successful products
Understandings of the Preferences and Trends of the New Customer Base
save 10 %
* Required Fields
Pay by invoice
Generation Z currently makes up 24% of the global population and are set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. This age cohort is expected to be the most ethnically diverse and tolerant generation yet. It is also a socially and environmentally aware group. In the US, it is estimated that Gen Z has a direct spending power of US$29 billion–US$143 billion and an indirect spending power of US$600 billion. Companies that are tracking well with Gen Z are those that embrace authenticity and transparency. Gen Z does not like being ‘sold to’ and prefers brands that enable user-generated content and use social media influencers to do their marketing. For manufacturers, these characteristics will have far-reaching impacts. Brands will no longer be the focal point for a generation that is shaped by constant connectivity and ready access to information, and receptive to non-formal channels of communication. Gen Z customers will be more comfortable with the idea of autonomous technologies and robots, given that they are the first generation to be born in the Internet and technology era.This research highlights Gen Z's demographic makeup, psychographic customer profile, and looks at successful brands that have responded to their particular aspirations and needs.
Key Issues Addressed
Author: Lynne Goulding
2020 Strategic Analysis of eRetailing in the Global Automotive Aftermarket
Connected Trucks Telematics Market in India Forecast to 2022
Indian Commercial Vehicle Outlook 2020
Light Vehicle Leasing Market in Brazil, Forecast to 2023
Future of Smart Cities—Key City Profiles
Innovations in Batteries, Robo Taxis, AI, Autonomous Vehicles, Combustion Engines, Air Taxis, and Machine Learning
Voice of Customer Analysis on Connected Car Services in the United States, 2018
Analysis of the Medium and Heavy Duty Truck Leasing Market, North America, 2019–2025
Electric Truck and Bus Charging Infrastructure Market Opportunity Analysis, Forecast to 2030
Frost Radar in the Global LiDAR Market
nanophotonic equipment market
diet food market
activated carbon market
plastic waste management market
thermal spray coatings market
solar energy market
agricultural drones market
residential solar market
Don't have an account? Create One!
Enter your Email Address here to receive a link to change password.
If you are an existing frost.com user, please register using the same email for seamless access
Already have an account? Login!
Use your Linkedin account to login or register within our store.You're just one click away.