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Gigya: Turning Unknown Users into Loyal Customers, Virtuously
20-Sep-2017
North America
Strategic Forecasting
D532-00-CD-00-00
IT03485-NA-SF_20828
This profile report examines Gigya’s approach to helping enterprises build deep, trusted relationships with their customers. A key component of the Gigya strategy is to invite users to become part of the process upfront. By engaging the user upfront, and being more open about the data collection process, businesses are now building individual relationships with a stronger level of trust. To maintain trust, Gigya manages the integrity of customers’ digital identities, and protects both the end-user and Gigya’s enterprise customers from fraud, identity takeover, unauthorized access and related cyber threats.
Introduction
Goals of CIAM
Challenges to Implementing CIAM
The Gigya Approach
Customer Experience
Consumer Privacy
Protecting Identities and Securing the Enterprise
Product Portfolio
Connect Layer
Collect Layer
Convert Layer
The Gigya CIAM Platform
Stratecast Assessment
The Gigya Difference
Stratecast - The Last Word
About ODAM
About Stratecast
About Frost & Sullivan
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