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Curtailing Power Consumption Through Incentive and Behavioral Based Programs
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Demand and response programs are expected to change consumer behavior and general attitudes toward power consumption through providing monetary rewards for power reduction. DR transforms the centralized one-way traditional energy traffic flow from the power plants to energy-consuming units. DR programs, through intelligent and balanced energy management routines, create a two-way energy traffic flow, balancing energy demand with available supply, thereby enabling a highly interactive and more energy-efficient market.Managing energy use through DR programs has been in existence in one form or the other over the last two decades. Monetary incentives and cost-savings options by curtailing power consumption during peak demand period has been available for commercial and industrial C&I) customers since the early millennium.One of the key hurdles for the widespread adoption of DR is the lack of customer engagement and support, with the challenge being a lack of control of electrical devices during times of peak demand. A majority of customers in many regions, especially Europe, are accustomed to uniform electricity prices, and therefore awareness about the volatile cost of electricity is limiting the uptake of DR programs. Utilities expect to save millions by reducing investments on peak-generation plants to support electricity demand. Commercial and industrial (C&I) sectors have been compliant on this front for years, using it as an avenue to reduce operating cost generated from power-dense manufacturing and IT equipment.
The key objective of this research study is to analyze and understand the global demand response market. Drivers and restraints, competitive analysis, market trends, growth opportunities, and geographical trends, and revenue forecast for the period covering 2014 to 2024 are discussed. The revenue estimation represents only the curtailment services offered by DR aggregators and the hardware and software component of the DR solution provided by both aggregators and independent solution providers or third-party vendors through partnerships with utilities and does not include smart meters and external communication devices. Major end-user segmentation includes C&I and residential. The geographical scope of the study includes North America, European Union, Asia-Pacific, and Rest of the World.
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