The installed audio conferencing endpoints market experienced high revenue growth in 2010 as companies are beginning to increase their capital expenditures after over 2 years of holding on to cash reserves. For vendors in the market, the challenge to keep growing is closely tied to their ability to integrate their systems with high-end videoconferencing equipment to build out multi-functional conference rooms and auditoriums. This will be particularly difficult for those vendors that do not have their own videoconferencing equipment portfolio because price pressure in both the video and audio equipment markets restricts potential revenue without having the larger spend per sale that a video/audio combination would bring.