USD
GBP
CNY
EUR
INR
JPY
MYR
ZAR
KRW
THB
Global Marketing Automation Solutions (MAS) Market, Forecast to 2025
MAS Will be a Key Technology for Businesses to Bring Customers an Omni-channel Marketing and Sales Experience
16-Jul-2019
Global
Market Research
This study focuses on the global marketing automation solutions market. The study considers 2018 as the base year, with market growth, regional splits, and specific customer segment revenue growth forecasted till 2025. A marketing automation solution comprises platforms that automate marketing and sales activities to drive revenue growth and empower organizations to make data-driven decisions.
A marketing automation solution constitutes the following 4 functions: campaign management, sales enablement, lead management, and data and analytics. Marketing automation solutions differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. Marketing automation solutions serve the small- and medium-sized business segment and the enterprise segment. A marketing automation solution is a global technology, and this study focuses and analyzes trends in North America-Latin America, Europe, the Middle East and Africa, and Asia-Pacific.
This study also examines the predicted base year revenue and further revenue growth for the next 7 years, discusses pricing and distribution structure, growth opportunities, and Mega Trends affecting the marketing automation solutions market. The 2018 marketing automation solutions study also includes information about marketing automation solutions that target two major customer segments: enterprises and small- and medium-sized businesses. Each customer segment section will discuss regional forecasts and trends as well as drivers and restraints for each customer segment.
Additionally, this marketing automation solutions study will examine the competitive landscape of the total marketing automation solutions market. Marketing automation solution vendors mentioned and/or profiled in this study include Marketo, Oracle Eloqua, IBM Watson, Pardot, Infusionsoft, SAP Marketing Cloud, HubSpot, Act-On Software, Salesfusion, eTrigue, Mindmatrix, Impartner, Ontraport, Braze, Zift Solutions, SharpSpring, Lead Liaison, Blackbaud, ActiveCampaign, Zoho, Aritic, Agglic, Net-Results, and Right On Interactive as well as other smaller marketing automation solution vendors.
Key Issues Addressed
- What does the marketing automation solutions market growth look like during the forecast
period—is it growing, maturing, or declining? - How will major trends, customer behaviors, regional factors, and market competition affect the revenue growth of the marketing automation solutions market?
- What are the most significant features and functionalities that customers look for in a marketing automation solution?
- What are the top growth opportunities in the marketing automation solutions market? What are the current pricing trends for the marketing automation solutions market?
- Which are the top vendors of marketing automation solutions and how are they approaching the market for growth?
- What Mega Trends are affecting the marketing automation solutions market?
Key Findings
Market Engineering Measurements
CEO’s Perspective
Market Definitions
Market Definitions (continued)
Market Definitions (continued)
Market Definitions (continued)
Market Definitions (continued)
Definitions of Vertical Markets
Key Questions this Study will Answer
Market Drivers
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Market Restraints
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Forecast Assumptions
Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast Discussion (continued)
Revenue Forecast by Region
NALA Revenue Forecast Discussion
NALA Revenue Forecast Discussion (continued)
Revenue Forecast Discussion by EMEA
APAC Revenue Forecast Discussion
Pricing Analysis
Pricing Analysis (continued)
Pricing Analysis (continued)
Market Distribution Channels
Market Distribution Channels Discussion
Percent Revenue by Vertical Market
Percent Revenue Discussion by Vertical Market
Percent Revenue Discussion by Vertical Market (continued)
Percent Revenue Discussion by Vertical Market (continued)
Market Share
Competitive Landscape
Market Leader—Marketo by Adobe
Market Challenger/Leader—HubSpot
Market Challenger—Oracle Eloqua
Market Challenger—IBM Watson
Market Contender/Challenger—Act-On Software
Market Contender/Challenger—Pardot
Market Contender/Challengers
Market Contender/Challengers (continued)
Market Contender/Challengers (continued)
Market Contender/Challengers (continued)
Emerging/Receding Participants
Emerging/Receding Participants (continued)
Competitive Environment
Competitive Factors and Assessment
Competitive Factors and Assessment (continued)
Market Engineering Measurements
Revenue Forecast
Percent Revenue Forecast by Region
NALA SMB Segment—Revenue Forecast
EMEA SMB Segment—Revenue Forecast
APAC SMB Segment—Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast Discussion (continued)
Revenue Forecast Discussion (continued)
Market Share
Competitive Environment
Competitive Factors and Assessment
Market Engineering Measurements
Enterprise Segment—Revenue Forecast
Enterprise Segment—Percent Revenue Forecast by Region
NALA Enterprise Segment—Revenue Forecast
EMEA Enterprise Segment—Revenue Forecast
APAC Enterprise Segment—Revenue Forecast
Revenue Forecast Discussion
Revenue Forecast Discussion (continued)
Revenue Forecast Discussion (continued)
Revenue Forecast Discussion (continued)
Market Share
Competitive Environment
Competitive Factors and Assessment
Growth Opportunity 1—APAC
Growth Opportunity 2—MAS for Channels
Growth Opportunity 3—Account-Based Marketing
Growth Opportunity 4—Chatbots
Strategic Imperatives for Success and Growth
Technology Trends
Technology Trends (continued)
Mega Trend Impact on MAS Market
Mega Trends Explained
The Last Word—Predictions
Legal Disclaimer
Market Engineering Methodology
Market Engineering Measurements
List of Companies Included in “Others”
Partial List of Companies Interviewed
Learn More—Next Steps
List of Exhibits
List of Exhibits (continued)
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
Key Issues Addressed
- What does the marketing automation solutions market growth look like during the forecast
period—is it growing, maturing, or declining? - How will major trends, customer behaviors, regional factors, and market competition affect the revenue growth of the marketing automation solutions market?
- What are the most significant features and functionalities that customers look for in a marketing automation solution?
- What are the top growth opportunities in the marketing automation solutions market? What are the current pricing trends for the marketing automation solutions market?
- Which are the top vendors of marketing automation solutions and how are they approaching the market for growth?
- What Mega Trends are affecting the marketing automation solutions market?
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Melody Siefken |
| Industries | Information Technology |
| WIP Number | K376-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9523-D1,9705-C1,9A3C-D1 |