Global Mobile Handset Market, Forecast to 2024

Global Mobile Handset Market, Forecast to 2024

5G Marketing Campaigns and Camera-related Improvements will Help the Smartphone Segment Recover after COVID-19

RELEASE DATE
09-Jun-2020
REGION
North America
Research Code: 9AC1-00-3F-00-00
SKU: TE03921-GL-MR_24043

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Description

Colloquially referred to as cell phones, mobile handsets primarily serve as portable telephones that can make and receive calls and transmit and receive data over a cellular radio link while the user is moving within a defined service area. Mobile handsets encompass smartphones, smart feature phones, and feature phones, and their chief distinctions are operating systems, chipsets, and form factors. In 2019, approximately 2.08 billion mobile handsets were shipped globally. Frost & Sullivan expects year-over-year smartphone sales declines over the next 2-3 years due to longer replacement cycles and fewer overall product innovations, although intense 5G-related marketing efforts will facilitate the segment’s return to growth. Smart feature phones' growth will be driven by carrier subsidies to get developing regions online after sales spikes in 2017 and 2018. Features phones will register deteriorating sales as smartphone prices drop and as customers expect greater functionality.

The high market share concentration among the top 3 vendors—Samsung, Apple, and Huawei—will make it difficult for new participants to enter and will also erode existing companies’ margins. While direct-to-consumer sales works well for some brands, carrier-based sales encourages the adoption of fewer handsets and spurs vendor consolidation. China will remain the single largest market; India and Africa, to a lesser extent, will also contribute to market growth.

The base year for this research service is 2019, and the forecast period runs through to 2024. The study discusses drivers and restraints to growth, unit shipment forecast, and market share analysis and competitive scenario. Growth opportunities and Frost & Sullivan recommendations are also provided.

As the market comprises a large number of vendors (most of them offer the Android OS), product differentiation is a challenge. Marketing will play a key role in terms of vendor recognition, leading to increased budgets and consolidation among smaller vendors that cannot afford as much advertising as the larger, well-established brands. The launch of 5G, competition among carriers, first-time buyers in developing regions, camera-related improvements, and innovative form factors, such as foldable configurations, will drive sales over the next 3-5 years. Handsets will continue to subsume computing functionality from tablets and personal computers and will act as the primary computing and entertainment device for most part of the global population. Industries have also become significantly dependent on handsets for communication of information as consumers use apps, mobile Web sites, and mapping to conduct business. Globally, these devices have become critical to both individual users and businesses.

Author: Robert Cavin

Table of Contents

Key Findings

Market Engineering Measurements

CEO’s Perspective

Market Overview

Market Overview (continued)

Market Overview (continued)

Market Definitions

Geographic Scope

Research Scope

Key Questions This Study Will Answer

Market Drivers

Drivers Explained

Drivers Explained (continued)

Drivers Explained (continued)

Market Restraints

Restraints Explained

Restraints Explained (continued)

Restraints Explained (continued)

Forecast Assumptions

Unit Shipment Forecast

Unit Shipment Forecast Discussion

Unit Shipment Forecast Discussion (continued)

Unit Shipment Forecast Discussion (continued)

Percent Unit Shipment Forecast by Region

Unit Shipment Forecast by Region

Unit Shipment Forecast by Region Discussion

Market Share

Market Share Analysis

Competitive Environment

Competitive Factors and Assessment

Growth Opportunity 1: Geographic Expansion

Growth Opportunity 2: Handsets as AI Assistants

Growth Opportunity 3: Gaming

Strategic Imperatives for Success and Growth

The Last Word—Predictions

Legal Disclaimer

List of Exhibits

Market Engineering Measurements

List of Market Participants

Learn More—Next Steps

The Frost & Sullivan Story

Value Proposition: Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
Colloquially referred to as cell phones, mobile handsets primarily serve as portable telephones that can make and receive calls and transmit and receive data over a cellular radio link while the user is moving within a defined service area. Mobile handsets encompass smartphones, smart feature phones, and feature phones, and their chief distinctions are operating systems, chipsets, and form factors. In 2019, approximately 2.08 billion mobile handsets were shipped globally. Frost & Sullivan expects year-over-year smartphone sales declines over the next 2-3 years due to longer replacement cycles and fewer overall product innovations, although intense 5G-related marketing efforts will facilitate the segment’s return to growth. Smart feature phones' growth will be driven by carrier subsidies to get developing regions online after sales spikes in 2017 and 2018. Features phones will register deteriorating sales as smartphone prices drop and as customers expect greater functionality. The high market share concentration among the top 3 vendors—Samsung, Apple, and Huawei—will make it difficult for new participants to enter and will also erode existing companies’ margins. While direct-to-consumer sales works well for some brands, carrier-based sales encourages the adoption of fewer handsets and spurs vendor consolidation. China will remain the single largest market; India and Africa, to a lesser extent, will also contribute to market growth. The base year for this research service is 2019, and the forecast period runs through to 2024. The study discusses drivers and restraints to growth, unit shipment forecast, and market share analysis and competitive scenario. Growth opportunities and Frost & Sullivan recommendations are also provided. As the market comprises a large number of vendors (most of them offer the Android OS), product differentiation is a challenge. Marketing will play a key role in terms of vendor recognition, leading to increased budgets and consolidation among smaller vendors that cannot afford as much advertising as the larger, well-established brands. The launch of 5G, competition among carriers, first-time buyers in developing regions, camera-related improvements, and innovative form factors, such as foldable configurations, will drive sales over the next 3-5 years. Handsets will continue to subsume computing functionality from tablets and personal computers and will act as the primary computing and entertainment device for most part of the global population. Industries have also become significantly dependent on handsets for communication of information as consumers use apps, mobile Web sites, and mapping to conduct business. Globally, these devices have become critical to both individual users and businesses. Author: Robert Cavin
More Information
No Index No
Podcast No
Author Robert Cavin
Industries Telecom
WIP Number 9AC1-00-3F-00-00
Is Prebook No
GPS Codes 9523-D1,9705-C1,9A3D-D1,9849-70