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Accelerating Change through Regional Dynamics and Technological Disruptions
13-Jun-2025
Global
Market Outlook
MHBF-01-00-00-00
AU_2025_33568
The global two-wheeler (2W) market is set for steady growth in 2025, fueled by economic recovery, technological innovation, and shifting consumer preferences. As the push for sustainable mobility gains momentum, the market is undergoing a notable transformation—electric two-wheelers (e2Ws) are rapidly gaining popularity, especially in urban hubs across Europe, China, and India. Meanwhile, internal combustion engine (ICE) 2Ws continue to lead in emerging markets, where factors such as affordability, infrastructure limitations, and fuel availability sustain strong demand, particularly in South Asia, Southeast Asia, and Latin America.
New business models are reshaping the landscape, designed to meet the evolving needs of urban consumers. Strategic partnerships among traditional OEMs, electric vehicle start-ups, technology companies, and battery suppliers are also accelerating innovation and expanding access.
Despite ongoing challenges, such as geopolitical tensions, trade barriers, tariffs, and shifting regulatory policies impacting supply chains and component costs, the market is adapting through localization, diversified sourcing, and more resilient manufacturing strategies.
In essence, the 2W market is becoming increasingly connected, sustainable, and consumer-focused. With significant potential for innovation and growth, especially in emerging economies, 2Ws remain a critical mode of transportation and a gateway to greater mobility access.
This study presents a comprehensive analysis of the global 2W market, highlighting key trends, growth drivers, and challenges. It includes regional forecasts across major markets—South Asia, APAC, ASEAN, Europe, North America, Latin America, and Africa. The study also outlines strategic growth opportunities for OEMs, suppliers, and new entrants by examining evolving business models and emerging customer segments.
Analysis Highlights
Global 2W Market—Key Highlights, 2024
Global 2W Market—Historic Sales
Top Predictions for 2025
Regional and National Regulations and Policies Impacting the 2W Market in 2025
Notable Mergers and Acquisitions Impacting the 2W Market in 2025
Key OEM Partnerships Impacting the 2W Market in 2025
Why is it Increasingly Difficult to Grow?
The Strategic Imperative
The Impact of the Top 3 Strategic Imperatives on the Global Two-wheeler Industry
Growth Opportunities Fuel the Growth Pipeline Engine
Research Scope
2W Segmentation
Global 2W Market Segmentation
Snapshot of Key Competitors in the Global 2W Market
Key Growth Metrics
Growth Environment
Growth Drivers
Growth Restraints
Forecast Assumptions
Top 10 Growth Opportunities
Top 10 Trends for 2025
Global GDP Growth Snapshot
Trend 1: Global GDP Growth
Growth Opportunity 1: Global GDP Growth
Trend 2: Inflation and Interest Rates
Growth Opportunity 2: Inflation and Interest Rates
Trend 3: Oil Markets
Growth Opportunity 3: Oil Markets
Trend 4: Labor Market
Growth Opportunity 4: Labor Market
Trend 5: US Dollar and Gold
Growth Opportunity 5: US Dollar and Gold
Trend 6: North America
Growth Opportunity 6: North America
Trend 7: Latin America
Growth Opportunity 7: Latin America
Trend 8: Western Europe
Growth Opportunity 8: Western Europe
Trend 9: Middle East
Growth Opportunity 9: Middle East
Trend 10: Asia
Growth Opportunity 10: Asia
Global 2W Sales Forecast by Region
Evolution of the Global 2W Market
Global 2W Country Profiles
Sales Performance Snapshot of Key 2W Industry Participants
Smart and Connected Technologies
Supply Chain Resilience
Market Expansion and Localization
Customer-centric Services
Major Electric 2W Regions
Growth and Penetration Analysis: Leading Countries
Top 5 e2W Markets in 2024
OEM Types
Select e2W OEMs by Type and Region
Key 2025 Global 2W Market Trends
Top Trends Driving the Global 2W Market
Trend 1: Emergence of Hybrid Motorcycles
Trend 2: Flex Fuel Technology for 2Ws
Trend 3: Radar-based ACC
Trend 4: Increase in Off-road Electric Motorcycles
Trend 5: Comeback of Neo-retro Motorcycles
Trend 6: Increasing AI Integration in 2Ws
Trend 7: Cloud Connectivity Platform for Motorcycles
Trend 8: Modular Designs in 2Ws
Trend 9: Advent of Solid-state Batteries
Trend 10: Sustainable Materials in 2W Manufacturing
South Asia: Analysis
South Asia: Scenario
ASEAN: Analysis
ASEAN: Scenario
APAC: Analysis
APAC: Scenario
Europe: Analysis
Europe: Scenario
North America: Analysis
North America: Scenario
Latin America: Analysis
Latin America: Scenario
Africa: Analysis
Africa: Scenario
Growth Opportunity 1: Exploring Alternative Fuel Options
Growth Opportunity 2: AI Integration in 2Ws
Growth Opportunity 3: Battery Recycling
Key Conclusions and Future Outlook
Benefits and Impacts of Growth Opportunities
List of Exhibits
Legal Disclaimer
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Impacting your company's future growth potential.
New business models are reshaping the landscape, designed to meet the evolving needs of urban consumers. Strategic partnerships among traditional OEMs, electric vehicle start-ups, technology companies, and battery suppliers are also accelerating innovation and expanding access.
Despite ongoing challenges, such as geopolitical tensions, trade barriers, tariffs, and shifting regulatory policies impacting supply chains and component costs, the market is adapting through localization, diversified sourcing, and more resilient manufacturing strategies.
In essence, the 2W market is becoming increasingly connected, sustainable, and consumer-focused. With significant potential for innovation and growth, especially in emerging economies, 2Ws remain a critical mode of transportation and a gateway to greater mobility access.
This study presents a comprehensive analysis of the global 2W market, highlighting key trends, growth drivers, and challenges. It includes regional forecasts across major markets—South Asia, APAC, ASEAN, Europe, North America, Latin America, and Africa. The study also outlines strategic growth opportunities for OEMs, suppliers, and new entrants by examining evolving business models and emerging customer segments.
| Deliverable Type | Market Outlook |
|---|---|
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Two-wheeler market 2025 |
| Keyword 2 | Scooter market trends |
| Keyword 3 | Urban mobility forecast |
| Podcast | No |
| Predecessor | PE90-01-00-00-00 |
| WIP Number | MHBF-01-00-00-00 |
Global Two-wheeler Growth Outlook, 2025
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