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Growth Opportunities Driven by Future Family Scenarios
New Family Structures and Consumption Patterns Leading to New Business Growth Strategies
26-Apr-2022
Global
Megatrends
Aging population, urbanization, and decreasing fertility rates have ushered major shifts in family structures the world over. More people are choosing to live in cost-effective, easily available, single-occupancy units in highly urbanized areas. With more women entering the labor force, government policies and strategies are focusing on gender-equal pay. Legislation for equal status for the LGBTQ community is leading to new dimensions in family structure. With economic independence, more and more women are opting to stay single and childless for longer periods of time. New career opportunities and work-related goals, and gender economic equality challenge the traditional family structure.
This comprehensive study covers evolving family structures, explores major future trends, and highlights opportunities arising from such changes. Over the next decade, we will see an 8–10% increase in single-person and single-parent households. About 30% of couple-only households will remain childless by 2030, and developed countries will see double-digit growth in rainbow families during the same timeframe. As the family structure shrinks from a unit of 4 members to just a single person, technology will play a significant role in not only making a household but also in fulfilling the functional role of a companion. From robotic caregivers to virtual companions, AI-enabled robots will be an integral part of future families. Free time and financial requirements will change and generate many business opportunities for companies.
Key Issues Addressed
- How will the family structure change in the upcoming years?
- What are the prominent family structure types that will be formed worldwide?
- What will be the consumption patterns of each of these new family structures?
- How can companies generate opportunities from these changing family structures and expand their offerings?
- What are the critical success factors for companies seeking to cater to this trend?
Author: Malabika Mandal
Why is Growth Becoming Increasingly Difficult to Achieve?
The Strategic Imperative 8™
Our Mega Trend Universe—Overview
Growth Opportunities Fuel the Growth Pipeline Engine™
Our Mega Trend Universe—Future of Families
Key Findings
Growth Opportunities Critical to Future Success
Shift from Traditional to Future Family Scenarios
Overview
Top Trends by Family Structure
Trend in Focus—The Rise of Single-person Households
Consumer Expenditure by Single-person Household
Trend In Focus—The Rise of Single-parent Families
Consumption Pattern of Single-parent Families by Gender
Trend in Focus—The Increase in Zero-child Families
Trend in Focus—The Prevalence of Rainbow Families
Trend Opportunity—Regional Exposure
Trend Opportunity—Top Levers
Trend Opportunity—Impact and Certainty Analysis
Trend Opportunity—Impact and Certainty Analysis (continued)
Trend Opportunity—BEETS Implications
Growth Opportunity 1—Virtual Companions for Future Families
Growth Opportunity 1—Virtual Companions for Future Families (continued)
Growth Opportunity 2—Personalized Digital Entertainment for Single-Person Households
Growth Opportunity 2—Personalized Digital Entertainment for Single-Person Households (continued)
Growth Opportunity 3—Tailored Financial Services for Single-Person & Rainbow Households
Growth Opportunity 3—Tailored Financial Services for Single-Person & Rainbow Households (continued)
Identifying Your Company’s Growth Zone
Critical Success Factors for Growth
Conclusion—The Way Forward
List of Exhibits
Legal Disclaimer
Your Next Steps
Our Mega Trend Universe
Our Mega Trend Universe (continued)
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
Key Issues Addressed
- How will the family structure change in the upcoming years
- What are the prominent family structure types that will be formed worldwide
- What will be the consumption patterns of each of these new family structures
- How can companies generate opportunities from these changing family structures and expand their offerings
- What are the critical success factors for companies seeking to cater to this trend
Author: Malabika Mandal
| Deliverable Type | Megatrends |
|---|---|
| Author | Malabika Mandal |
| Industries | Cross Industries |
| No Index | No |
| Is Prebook | No |
| Podcast | No |
| WIP Number | K766-01-00-00-00 |