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Growth Opportunities for Adventure Motorcycles in India
Rapid Digitization, New Model Launches, and Leisure Riding Trend Drive Future Growth Potential
30-May-2022
South Asia, Middle East & North Africa
Market Research
PD56-01-00-00-00
AU02338-SA-MT_26571
This study analyzes and highlights the growth attributes of the adventure (ADV) motorcycle market in India from 2018 to 2022. For instance, the rapid growth of social media is positioning customers to explore motorcycling trends, products, and activities across regions and brands. Increasing digitization and internet penetration enable potential customers to accelerate the buying process and enhance the experience.
Moreover, population growth among the working-age group (15–59 years) and access to two-wheeler (2W) credit favor ADV motorcycle sales. In India, 2Ws hold immense aspirational value. Customers want to stand out with their 2W, and an ADV motorcycle provides this experience. An increasing trend in leisure riding groups and organized off-road events attract new riders to invest in ADV motorcycles that cater to both daily commuting and leisure off-road riding. However, electric motorcycles are unlikely to evolve and feature similar capabilities to internal combustion engine (ICE) ADV motorcycles at comparable price points until 2026.
The ADV motorcycle market experienced exponential sales in India from 2018 to 2022, and sales will grow during the next 5 years. COVID-19 lockdowns, supply chain issues, and chip shortages caused sales to dip in 2021. ADV model launches in the <500cc segment create opportunities for new ADV business models. Western trends appear to drive new business models, such as privately organized ADV tour packages, online/offline sessions, and group leisure events.
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Adventure (ADV) Motorcycle Market
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of analysis
ADV Motorcycle Segmentation
Growth Drivers
Growth Restraints
Evolution of Indian ADV Motorcycle Market
ADV Motorcycle Sales Trends
Competitive Landscape of ADV Motorcycle Market in India, Annual Sales, Financial Year 2021–2022
Emerging Business Models
New Business Model—Construction of Dirt Riding Parks
New Business Model—OEM Organized Events
New Business Model—ADV Off-road Riding Schools
Factors Driving ADV Motorcycle growth
Market Outlook—ADV Motorcycle, 250cc
Market Analysis—ADV Motorcycle, 250cc
<250 Segment Market Leader—Hero MotoCorp XPulse 200 4 Valve (V)
Market Outlook—ADV Motorcycle, 251–500cc
Market Analysis—ADV Motorcycle, 251–500cc
251–500cc Segment Market Leader—RE Himalayan
Market Outlook—ADV Motorcycle, 501–650cc
Market Analysis—ADV Motorcycle, 501–650cc
501–650cc Segment Market Leader—Kawasaki Versys 650
Market Analysis—ADV Motorcycle, 650cc
Market Analysis—ADV Motorcycle, 650cc (continued)
>650cc Segment Market Leader—Triumph Tiger 850/900
Hero MotoCorp—Overview
Hero MotoCorp—Strategy Analysis
Royal Enfield—Overview
Royal Enfield—Strategy Analysis
BMW Motorrad—Overview
BMW Motorrad—Strategy Analysis
KTM—Overview
KTM—Strategy Analysis
Triumph—Overview
Triumph—Strategy Analysis
Honda—Overview
Honda—Strategy Analysis
Growth Opportunity 1—ADV Motorcycle Launches Drive Upgrades Across Segments
Growth Opportunity 1—ADV Motorcycle Launches Drive Upgrades Across Segments (continued)
Growth Opportunity 2—Digitization Drives Customer Interest Toward ADV Motorcycles
Growth Opportunity 2—Digitization Drives Customer Interest Toward ADV Motorcycles (continued)
Growth Opportunity 3—Connected Technologies Drive the Need for ADV Motorcycles
Growth Opportunity 3—Connected Technologies Drive the Need for ADV Motorcycles (continued)
List of Exhibits
Legal Disclaimer
List of Figures
- ADV Motorcycle Market: Growth Drivers, India, 2023
- ADV Motorcycle Market: Growth Restraints, India, 2023
- ADV Motorcycle Market: <250cc Segment Lineup, India, FY 2022
- ADV Motorcycle Market: <250cc Unit Sales, India, FY 2018–2022
- ADV Motorcycle Market: <250cc Annual Sales, India, FY 2018–2022
- ADV Motorcycle Market: 251–500cc Segment Lineup, India, FY 2022
- ADV Motorcycle Market: 251–500cc Unit Sales, India, FY 2018–2022
- ADV Motorcycle Market: 251–500cc, Annual Sales, India, FY 2018–2022
- ADV Motorcycle Market: 501–650cc Segment Lineup, India, FY 2022
- ADV Motorcycle Market: 501–650cc Unit Sales, India, FY 2018–2022
- ADV Motorcycle Market: 501–650cc, Annual Sales, India, FY 2018–2022
- ADV Motorcycle Market: >650 Segment Lineup, India, FY 2022
- ADV Motorcycle Market: >650cc Unit Sales, India, FY 2018–2022
- ADV Motorcycle Market: >650cc, Annual Sales, India, FY 2018–2022
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