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Growth Opportunities in L2+ Hands-off Assisted Driving
Competitive Intensity to Spur 6.4 Million Vehicles Equipped with the Technology by 2030, Increasing at a CAGR of 53.3%
13-Dec-2023
North America
Market Research
MH1E-01-00-00-00
AU_2023_418
The automotive industry value chain is transitioning from the traditional pyramid form to a flat one. Technology companies work with original equipment manufacturers (OEMs) and tiered suppliers to develop, validate, supply, and integrate advanced driver-assist technologies that enable hands-off driving to enhance the comfort and convenience for the driver.
Although the SAE J3016TM Levels of Driving Automation does not officially recognize Level 2+ (L2+), the automotive industry considers L2+ as an autonomous level, one that bridges the capability and requirements gap between Level 2 and Level 3 (L3) automated driving (AD).
Ecosystem players define L2+ in different ways. However, most OEMs equate L2+ with hands-off assisted driving, where the driver must monitor the driving activity and be available to take over the dynamic driving task when necessary. Higher adoption of L2+ hands-off driving will introduce and drive acceptance of automated driving technologies among consumers.
Initially, the L2 advanced driver assistance system (ADAS) market was driven by emerging OEMs offering features such as hands-off highway driving assist systems in the US market. Now, competitive intensity has compelled traditional OEMs to introduce ADAS features by offering hands-off driving in their L2+ vehicles. The L2 ADAS market is driven by premium and mass market OEMs, especially by their expensive and flagship vehicles that feature ADAS systems such as adaptive cruise control (ACC) and lane-keep assist (LKA). OEMs will likely update these offerings to L2+ hands-off assists in the three to five years.
This study of the global L2+ market highlights its technologies and competitive landscape. The study also includes analyses of the market's business models, product strategies, and growth opportunities, with forecasts from 2023 to 2030.
Key Issues Addressed
- What is L2+? What are the reasons for introducing a new level in AD?
- What are the key drivers and restraints for the L2+ market?
- How do industry experts expect the L2+ market to grow? How are major OEMs responding to the trend?
- What are the technology roadmaps, bill of materials, and cost of L2+ systems?
- Who are the key players, and what are their solutions in the L2+ space?
Author: Varun Murthy
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the L2+ Hands-off Assisted Driving Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Vehicle Segmentation
SAE International’s Definitions for Driving Automation Levels
ADAS & AD Market Segmentation
L2+ Hands-off Assisted Driving Segmentation
Key Competitors—L2+ Hands-off Assisted Driving Industry
Regulations Overview—L2+ Hands-off Assisted Driving Industry
Scope of Analysis
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Assumptions
Feature Penetration Forecast
Penetration Forecast by Region
Feature Penetration Forecast—Highway Assist and Extra Urban Assist
Competitive Environment
Growth Metrics
Feature Penetration Forecast
Feature Penetration Forecast—Highway Assist and Extra Urban Assist
Growth Metrics
Feature Penetration Forecast
Feature Penetration Forecast—Highway Assist and Extra Urban Assist
Growth Metrics
Feature Penetration Forecast
Feature Penetration Forecast—Highway Assist and Extra Urban Assist
What is L2+ Hands-off Driving Assist?
Why is the Automotive Industry Promoting L2+ Hands-off Assisted Driving?
Key Trends in L2+ Hands-off Driving Assist
L2+ Hands-off Driving Roadmap
Key Components of an L2+ System
Typical L2+ Highway Assist Sensor Suite and Pricing Analysis (To OEMs)
Typical L2+ Extra-urban Assist Sensor Suite and Pricing Analysis (To OEMs)
L2+ Hands-off Driving Assist—Value Chain
Business Models to Deploy Hands-off Driving Features
L2+ Ecosystem
Mobileye SuperVision
Mobileye SuperVision (continued)
NVIDIA DRIVE AutoPilot
Qualcomm Snapdragon Ride Platform
Competitive Landscape L2+ Solution—Technology Developers
ZF L2+ Solution Portfolio
Continental L2+ Solution Portfolio
APTIV L2+ Solution
Bosch L2+ Solution
Competitive Landscape L2+ Solutions—Tier I Suppliers
Nissan ProPILOT 2.0
Nissan ProPILOT 2.0—Sensor Suite and Vehicle Deployment Strategy
Toyota Teammate
Toyota Teammate—Sensor Suite and Vehicle Deployment Strategy
GM Super Cruise
GM Super Cruise—Sensor Suite and Vehicle Deployment Strategy
GM Ultra Cruise
Ford BlueCruise
Ford BlueCruise—Sensor Suite and Vehicle Deployment Strategy
BMW Highway Assistant
Competitive Landscape, L2+ ADAS—Mass Market OEMs
Competitive Landscape, L2+ ADAS—Premium OEMs
OEM Benchmarking to L2+ Hands-off Assisted Driving Industry
The Last Word
Growth Opportunity 1—Highway-assisted Driving
Growth Opportunity 1—Highway-assisted Driving (continued)
Growth Opportunity 2—Advanced Perception Sensors
Growth Opportunity 2—Advanced Perception Sensors (continued)
Growth Opportunity 3—DMS
Growth Opportunity 3—DMS (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
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