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Growth Opportunities in Passenger Vehicle High-definition Maps, 2024 2030
Competitive Intensity Will Push Original Equipment Manufacturers to Roll Out Advanced Level 2+ Autonomous Vehicles, Increasing the Demand for High-definition Maps in North America and Europe
08-May-2024
Global
Market Research
PFCD-01-00-00-00
AU_2024_711
The increase in demand for safety and convenience features has boosted the development and adoption of advanced driver assistance systems (ADAS) and autonomous driving (AD) features in passenger vehicles. Original equipment manufacturers (OEMs) seek to implement level 2 and above features in their mass-market vehicles to gain a competitive advantage.
In that context, high-definition (HD) maps provide detailed and more accurate information about the road and the vehicle's surroundings, enabling enhanced safety and convenience for drivers. By leveraging cutting-edge technology, HD maps become real-time or live maps that have high update frequency and capture dynamic data through a multi-source approach. Collaborations between value chain partners, such as OEMs, HD map providers, and regulatory bodies, will ensure standardized integration and deployment, thus, promoting industry expansion and growth opportunities.
This study provides an overview of the HD mapping solutions that select map providers offer and that OEMs have adopted in North America and Europe.
The Impact of the Top 3 Strategic Imperatives on the Passenger Vehicle High-definition Maps Industry
Transformative Megatrends
- WHY: Higher connected, autonomous, shared, and electric (CASE) vehicle adoption rates necessitate accurate high-definition (HD) maps to support advanced autonomous functionalities. This includes real-time data updates for dynamic vehicle environments, such as traffic conditions, road geometry, and construction zones.
- FROST PERSPECTIVE:
Original equipment manufacturers (OEMs) and HD map providers develop dynamic mapping systems that can update data in real-time to ensure accuracy and reliability during vehicle operation. Investments and partnerships with technology companies to incorporate AI-driven algorithms for accurately capturing intricate road network details will support HD map development.
Innovative Business Models
-
WHY: Leveraging HD map data for use cases other than navigation, such as insurance, urban planning, and infrastructure development, provides additional data monetization opportunities for HD map solution providers.
- FROST PERSPECTIVE: There is a notable shift toward collaborative development, with many HD map companies sharing their data sources to streamline HD map creation. This reduces the cost of development and time to market.Exploring additional revenue opportunities by sharing HD maps data with stakeholders, such as smart city developers, urban planners, and insurance companies, will help monetize data.
Disruptive Technologies
- WHY: Combining data from multiple sources, employing advanced AI-based algorithms for effective localization, and enabling real-time dynamic maps for advanced mapping functionalities have increased the efficiency and accuracy of HD maps for autonomous driving (AD).
- FROST PERSPECTIVE: OEMs and HD map providers should leverage their partnerships with cloud service providers for real-time mapping capabilities, efficient storage, and HD mapping data processing.
Scope of Analysis
Key Questions
- How has the passenger vehicle HD maps industry evolved over the years?
- How are HD maps developed and what are their deployment strategies?
- What is the market potential of HD mapping solutions in NA and Europe?
- Who are the HD maps industry’s major players, and what are their business strategies and value propositions?
- What are the growth opportunities for HD map providers in 2024 and what strategies must they adopt?
Segmentation
Passenger Vehicle HD Maps Regions
North America
Vehicles with L2+, L3, and L4 autonomies, which require HD maps for accurate, positioning, localization, and AD applications
Europe
Vehicles with L2+, L3, and L4 autonomies, which require HD maps for accurate, positioning, localization, and AD applications
L = Level, thus L2, L3, L4
Competitive Environment
| Number of Competitors | 10 with revenue greater than $1 million |
| Competitive Factors | Technology, performance, reliability, partnerships, scalability |
| Key End-user Industry Verticals | Automotive |
| Leading Competitors | Mobileye, HERE, TomTom, Dynamic Map Platform |
| Other Notable Competitors | Google, Nvidia |
| Distribution Structure | HD map providers, tier suppliers, OEMs, direct sales |
| Notable Acquisitions and Mergers | Nvidia acquired DeepMap in 2021, Toyota Acquired Carmera in 2021 |
Key Competitors
- Mobileye
- HERE
- TomTom
- Dynamic Map Platform
- Civil Maps
- Mobileye
- HERE
- TomTom
- Civil Maps
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Passenger Vehicle High-definition Maps Industry
Scope of Analysis
Segmentation
Competitive Environment
Key Competitors
Types of Maps
Map Feature Comparison
HD Map Data Sources
HD Map Development Architecture
HD Map Layers for ADAS and AD
HD Map Layer Data and Use Cases
Challenges and Solutions in HD Map Development and Deployment
Data and Map Layers’ Sample Use Cases
Features and Benefits of HD Maps Capturing Road Data
HD Maps’ Deployment Strategies
ADAS and HD Maps by Autonomy Level
Competitive Benchmarking
Mobileye
TomTom
HERE
OEM announcements
Pricing Strategies and Business Models
Potential Use Cases for HD Map Data beyond ADAS/AD
HD Map Buying and Building: OEM Strategies
Crowdsourcing Data
Lightweight Maps for Urban Driving
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Considerations
Unit Shipment Forecast: Total
Unit Shipment Forecast by Region
Pricing Trends and Forecast Analysis
Growth Metrics
Unit Shipment Forecast by Region
Forecast Analysis
Growth Metrics
Unit Shipment Forecast by Region
Forecast Analysis
Growth Opportunity 1: Increased L2+ and L3 Vehicle Adoption
Growth Opportunity 1: Increased L2+ and L3 Vehicle Adoption (continued)
Growth Opportunity 2: Data Monetization
Growth Opportunity 2: Data Monetization (continued)
Growth Opportunity 3: Geographic Expansion
Growth Opportunity 3: Geographic Expansion (continued)
The Last Word
Best Practices Recognition
Frost Radar
Benefits and Impacts of Growth Opportunities
Next Steps
Take the Next Step
List of Exhibits
Legal Disclaimer
List of Figures
- Passenger Vehicle HD Maps: Growth Metrics, NA and Europe, 2023
- Passenger Vehicle HD Maps: Growth Drivers, NA and Europe, 2024–2030
- Passenger Vehicle HD Maps: Growth Restraints, NA and Europe, 2024–2030
- Passenger Vehicle HD Maps: Unit Shipment Forecast Total, NA and Europe, 2023–2030
- Passenger Vehicle HD Maps: Unit Shipment Forecast by Region, NA and Europe, 2023–2030
- Passenger Vehicle HD Maps: Growth Metrics, NA, 2023
- Passenger Vehicle HD Maps: Unit Shipment Forecast by Region, NA, 2023–2030
- Passenger Vehicle HD Maps: Growth Metrics, Europe, 2023
- Passenger Vehicle HD Maps: Unit Shipment Forecast by Region, Europe, 2023–2030
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