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Growth Opportunities in the ASEAN Automotive Industry, 2026
Accelerating the ASEAN Automotive Transformation: Electric Vehicles as the Catalyst for Sustainable Growth
20-Apr-2026
Asia Pacific
Market Outlook
PL5F-01-00-00-00
AU_2026_34510
This Outlook assesses the automotive industry in five main ASEAN markets: Indonesia, Malaysia, the Philippines, Thailand, and Vietnam.
The project covers passenger vehicles (PVs) and pickup trucks. Pickups are the most used and popular commercial vehicles (CVs) across different geographies and industries, including agriculture, in the region.
Indonesia, Malaysia, Thailand, and Vietnam are the primary automotive production hubs in the ASEAN region, which is home to assembly plants from foreign and domestic OEMs, including Perodua and Proton from Malaysia and VinFast from Vietnam.
As a robust emerging region, ASEAN’s GDP, urbanization, road infrastructure, and living standards continue to improve rapidly, accelerating PV sales and ownership. Despite this market dynamism, the automotive industry faces challenges such as weakening consumer confidence, economic slowdowns across several markets, and rising interest rates. In 2025, the five major ASEAN markets collectively sold 3.1 million PVs and pickup trucks, representing a growth of 0.1 million units compared to 2024.
The study outlines the size of each automotive market, examines historical industry data from 2024 and forecasts for 2026, highlights key industry trends in 2025, and evaluates market expectations for 2026.
Analysis Highlights
2025 ASEAN Automotive Market: Forecast Versus Actual
2026: Top 5 Predictions
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the ASEAN Automotive Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Market Segmentation and Definition
Strategic Imperatives
Top 10 Global Growth Opportunities
Top 10 Global and Regional Economic Transformations for 2026
Global GDP Growth Snapshot
Trend 1: Global GDP Growth
Growth Opportunity 1: Global GDP Growth
Trend 2: Global Inflation and Interest Rates
Growth Opportunity 2: Global Inflation and Interest Rates
Trend 3: Global Oil Prices
Growth Opportunity 3: Global Oil Prices
Trend 4: Global Trade, Tariffs, and Supply Chains
Growth Opportunity 4: Global Trade, Tariffs, and Supply Chains
Trend 5: Global Unemployment Rate
Growth Opportunity 5: Global Unemployment Rate
Trend 6: North America Growth
Growth Opportunity 6: North America Growth
Trend 7: Latin America Growth
Growth Opportunity 7: Latin America Growth
Trend 8: Western Europe Growth
Growth Opportunity 8: Western Europe Growth
Trend 9: Middle East Growth
Growth Opportunity 9: Middle East Growth
Trend 10: Asia Growth
Growth Opportunity 10: Asia Growth
Top Trends Driving the ASEAN Automotive Industry
Trend 1—Indonesia and Thailand to Become Pivotal Production Hubs for EVs
Trend 2—Increased Adoption of EVs in Key Countries
Trend 3—Vietnam as an Emerging EV Hub
ASEAN Overview
Automotive Sales by Country
Notable Regulations and Mandates—A Snapshot
Vehicle Sales Forecast for Select Countries
Sales Trend
Market Share Analysis
Industry Analysis—Indonesia
OEM Analysis—Indonesia
Industry Analysis—Malaysia
OEM Analysis—Malaysia
Industry Analysis—The Philippines
OEM Analysis—The Philippines
Industry Analysis—Thailand
OEM Analysis—Thailand
Industry Analysis—Vietnam
OEM Analysis—Vietnam
Growth Opportunity 1: Capitalizing on Indonesia's and Thailand’s Role as EV Production Hubs
Growth Opportunity 2: Accelerating ASEAN EV Growth through R&D Enhancement and Standardization
Growth Opportunity 3: Hybrid Electric Vehicles (HEVs) Continue to Grow
Conclusions
Future Outlook
Abbreviations
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
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