Health Wellness and Wellbeing in Cars: The Voice of the Consumer

Health Wellness and Wellbeing in Cars: The Voice of the Consumer

RELEASE DATE
26-Mar-2008
REGION
Europe
Research Code: G012-01-00-00-00
SKU: AU00556-NA-MR_09156

$45,600.00

Special Price $34,200.00 save 25 %

In stock
SKU
AU00556-NA-MR_09156

$45,600.00

$34,200.00 save 25 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

Consumer research study focussing on European consumer perceptions, attitudes and willingness to pay for health wellness and wellbeing in cars. Sample of 3,000 consumers across Europe

Table of Contents

Objectives Sample Size and Methodology

  • Study Aims and Objectives
  • Study Methodology and Sample Size

Executive Summary

  • Key Findings
  • Key Recommendations and Profile of a HWW Customer

OEM and Market Analysis

  • Current HWW Trends
  • OEM Trends
  • Future European Trends

Consumer Perceptions and Attitudes to HWW

  • Key Findings for Consumer Perceptions and Attitudes to HWW
  • Summary of Consumer Perceptions and Attitudes to HWW

Feature Interest

  • Feature Interest - Key Findings
  • Uptake Rate and Pricing Analysis of Key Features

Willingness To Pay for HWW Features

  • Willingness to Pay for HWW features

Positive and Negative Impact of HWW Features

  • Positive and Negative Impact of HWW Features
  • Summary of Positive and Negative Impact of HWW Features

Potential Customer Segments

  • Methodology of Analysis
  • Key Findings of Potential Customer Segments
  • Profile of a HWW Customer

Brand Association with HWW

  • Overall Brand Perception
  • Country Wise Analysis of Brand Perception
  • Segment Analysis of Brand Perceptions
  • Owner Analysis of Branding Perception
  • Summary of Brand Association

Satisfaction for HWW

  • Key Satisfaction Findings
  • Summary of Satisfaction Findings

Awareness of Euro NCAP

  • Consumer Awareness

Appendix 1 - Full Feature Analysis Part 1

Appendix 2 - Full Feature Analysis Part 2

Appendix 3 - Demographics

Appendix 4 - Additional Analysis from Consumer Research Questions

Related Research
Consumer research study focussing on European consumer perceptions, attitudes and willingness to pay for health wellness and wellbeing in cars. Sample of 3,000 consumers across Europe
More Information
No Index Yes
Podcast No
Industries Automotive
WIP Number G012-01-00-00-00
Is Prebook No