Objectives Sample Size and Methodology

• Study Aims and Objectives
• Study Methodology and Sample Size

Executive Summary

• Key Findings
• Key Recommendations and Profile of a HWW Customer

OEM and Market Analysis

• Current HWW Trends
• OEM Trends
• Future European Trends

Consumer Perceptions and Attitudes to HWW

• Key Findings for Consumer Perceptions and Attitudes to HWW
• Summary of Consumer Perceptions and Attitudes to HWW

Feature Interest

• Feature Interest - Key Findings
• Uptake Rate and Pricing Analysis of Key Features

Willingness To Pay for HWW Features

• Willingness to Pay for HWW features

Positive and Negative Impact of HWW Features

• Positive and Negative Impact of HWW Features
• Summary of Positive and Negative Impact of HWW Features

Potential Customer Segments

• Methodology of Analysis
• Key Findings of Potential Customer Segments
• Profile of a HWW Customer

Brand Association with HWW

• Overall Brand Perception
• Country Wise Analysis of Brand Perception
• Segment Analysis of Brand Perceptions
• Owner Analysis of Branding Perception
• Summary of Brand Association

Satisfaction for HWW

• Key Satisfaction Findings
• Summary of Satisfaction Findings

Awareness of Euro NCAP

• Consumer Awareness

Study Conclusions

Appendix 1 - Full Feature Analysis Part 1

Appendix 2 - Full Feature Analysis Part 2

Appendix 3 - Demographics

Appendix 4 - Additional Analysis from Consumer Research Questions