Health Wellness and Wellbeing in Cars: The Voice of the Consumer

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Consumer research study focussing on European consumer perceptions, attitudes and willingness to pay for health wellness and wellbeing in cars. Sample of 3,000 consumers across Europe

Table of Contents

Health Wellness and Wellbeing in Cars, IntroductionObjectives Sample Size and MethodologyStudy Aims and ObjectivesStudy Methodology and Sample SizeHealth Wellness and Wellbeing in Cars, Top Level AnalysisExecutive SummaryKey FindingsKey Recommendations and Profile of a HWW CustomerHealth Wellness and Wellbeing in Cars, Industry ContextOEM and Market AnalysisCurrent HWW TrendsOEM TrendsFuture European TrendsHealth Wellness and Wellbeing in Cars, Study FindingsConsumer Perceptions and Attitudes to HWWKey Findings for Consumer Perceptions and Attitudes to HWWSummary of Consumer Perceptions and Attitudes to HWWFeature InterestFeature Interest - Key FindingsUptake Rate and Pricing Analysis of Key Features Willingness To Pay for HWW FeaturesWillingness to Pay for HWW featuresPositive and Negative Impact of HWW FeaturesPositive and Negative Impact of HWW FeaturesSummary of Positive and Negative Impact of HWW FeaturesPotential Customer Segments Methodology of AnalysisKey Findings of Potential Customer SegmentsProfile of a HWW CustomerBrand Association with HWWOverall Brand PerceptionCountry Wise Analysis of Brand PerceptionSegment Analysis of Brand PerceptionsOwner Analysis of Branding PerceptionSummary of Brand AssociationSatisfaction for HWWKey Satisfaction Findings Summary of Satisfaction FindingsAwareness of Euro NCAPConsumer AwarenessHealth Wellness and Wellbeing in Cars, Top Level ConclusionsStudy ConclusionsOEM and Supplier ConclusionsHealth Wellness and Wellbeing in Cars, AppendicesAppendix 1 - Full Feature Analysis Part 1Full Feature Analysis - BenefitAppendix 2 - Full Feature Analysis Part 2Full Feature Analysis - PricingAppendix 3 - DemographicsDemographic AnalysisAppendix 4 - Additional Analysis from Consumer Research QuestionsAdditional Analysis from the HWW Study




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