Industries

The continued penetration of high-speed broadband services in advanced mobile devices, developments in the cellular machine-to-machine (M2M) and Internet of Things (IoT) markets, and the resurgence of unlimited mobile plans are the top drivers of the North American mobile communications market. This tracker presents metrics for leading mobile opera...

The fifth generation of wireless technology (5G) has arrived and is being rolled out globally. 5G is possible because of the contributions of previous generations of wireless communications and a number of disruptive technologies, each of which must be understood at least at a high level to paint a full picture of the industry. The radio access net...

The consumer communication service tracker for Q3 2022 provides detailed information on several companies in the United States and Canadian markets. The aggregated data, delivered by country, technology, and company, includes subscriber, revenue, net add (loss), projection, and market share for wireless, video, voice, and broadband service markets....

Fifth-generation (5G) technology represents a fundamental shift in communication network architectures and accelerates revenue potential through innovative services that 5G-enabled smartphones, tablets, laptops, and Internet of Things (IoT) devices facilitate. This breakthrough technology delivers a potent combination of network capabilities and fl...

09 Dec 2022  |  Asia Pacific  |  Market Research

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

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A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by...

Although the telecoms landscape in APAC has changed a lot since the onset of the COVID-19 pandemic, data as a key driver of traffic and 5G monetization as the industry’s biggest bottleneck remain important trends impacting the industry. As 5G enterprise develops, enhanced mobile broadband (eMBB) is expected to continue to impact the mobile operator...

Evolving consumer behaviors and the introduction of new technologies have fundamentally changed the way we live, communicate, and interact, ushering in an array of new requirements and growth opportunities in the public safety industry. The necessity for reliable, secure, nationwide public safety solutions has never been more pronounced with the re...

The COVID-19 pandemic changed market trends, with digital and self-service now the norms. Meanwhile, companies are still implementing plans decided before the pandemic. Many of these plans include new retail store openings and using new marketing technology for retail stores to improve sales, customer experience, and operational efficiency. Suppose...

The continued penetration of high-speed broadband services in advanced mobile devices, developments in the cellular machine-to-machine (M2M) and Internet of Things (IoT) markets, and the resurgence of unlimited mobile plans are the top drivers of the North American mobile communications market. This tracker presents the metrics for leading mobile o...