Autonomous Vehicles

Autonomous driving and ADAS features are on the rise in the NA market. Market participants that offer vehicles with L1 and L2 capabilities dominate the current market. A few of these OEMs also have vehicles with L2+ capabilities. Vehicles with L2+ ADAS and L3 AD capabilities will dominate the future of the NA ADAS and AD markets. Because of the ple...

15 Sep 2022  |  North America

Strategic Overview of Start-ups Disrupting the Global Autonomous Vehicle Market

Adoption of L2 and above ADAS and Autonomous Features Will Create New Growth Opportunities for Start-ups

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Companies have been developing advanced driver assistance systems (ADAS) and autonomous driving (AD) technologies continuously with the widespread adoption of Level 2 and above autonomies in markets like North America, Europe, China, and parts of Asia-Pacific. With the transition from ADAS to AD, technology companies, OEMs, and Tier suppliers must ...

Partners in the autonomous driving value chain are on the brink of developing advanced driver-assistance systems (ADAS) and autonomous driving systems to enhance the safety and convenience requirements of the driver, passengers, and other vulnerable road users. Increasing automated safety requirements have necessitated the need for a robust regulat...

Once in a while, a new market participant will emerge in an industry and disrupt its technological and business landscape entirely. In the automobile industry, the entry of Tesla created this dramatic shift and began to transform the sector. Tesla’s fully self-reliant business model has disrupted conventional ways of doing business, as traditiona...

15 Mar 2018  |  North America

Global Autonomous Driving Market Outlook, 2018

The Global Autonomous Driving Market is Expected Grow up to $173.15 B by 2030, with Shared Mobility Services Contributing to 65.31%

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2018 will see the first true deployment of automation where the vehicle will tell the driver with the first level 3 (L3) autonomous capability by taking the driver out of the loop to be introduced next year. Ironically, this may happen through a software patch update or a flagship generational product launch. Regardless of the medium through which ...

Piloted driving is rapidly being offered by most OEMs for a particular stretch. All major OEMs have a definite plan to launch an automated vehicle by at least 2025, while trying to differentiate themselves by how the automation is delivered to the customer. Automakers face the inevitable shift from today's brand loyalty into more functional and l...

07 Nov 2016  |  North America

Market Analysis of Premium European OEMs' ADAS and Automated Driving (AD) Strategies

Along with Level 3 and 4 Functions, Shared Mobility Portfolio to Play a Key Role in OEMs’ Future Business Models

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While OEMs are racing towards achieving L4 and 5 automation features in their vehicles in developed markets such as NA and Europe, there will be major improvements in the ADAS sensors that will be used to achieve the desired features. Every OEM is working on a strategy that is different from others in terms of the level of automation desired. With ...

With autonomous vehicles soon to be a reality, it is necessary for OEMs, mobility providers, and anyone associated within the mobility value chain to look at different business models in order to be relevant to future times and be a profitable business. The study looks at the impact of autonomous vehicles on different segments within the automotive...

Major automotive OEMs globally are now incorporating active safety and automated vehicle technologies in their future vehicle line-up to enhance safety and driver comfort. To gauge the suitability of each technology, continuous testing and validation is a must. Based on the supportive legislation, several regions across the globe have been identifi...