Selective Profile of Customer Choices in Vehicle Purchasing by Gender, NA and EU, Forecast to 2020

Selective Profile of Customer Choices in Vehicle Purchasing by Gender, NA and EU, Forecast to 2020

Reliability, Safety, and Durability remain Key Parameters for both Male and Female New Vehicle Buyers

RELEASE DATE
09-Jul-2018
REGION
Europe
Research Code: 9AB2-00-C4-00-00
SKU: AU01690-EU-MR_22088

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$1,500.00

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Description

Original equipment manufacturers (OEMs) always strive to provide customers with the features they seek in a new car. However, this becomes complicated when female and male buyers have different vehicle choices. By conducting a survey on customer preferences for new vehicles, OEMs can design vehicles in accordance with certain key customer considerations and preferences.

There is an exceptionally wide range of choices, among both female and male customers, for technologies and features in new vehicles, and OEMs are faced with the challenging task of providing customers with what they want in a new vehicle.

The study seeks to analyze the trends that are impacting the North American and European automotive industries, especially with regard to the difference in preferences between male and female new car buyers. It will highlight the differences on various aspects including vehicle brands, models, prices, and advanced technologies such as electric vehicle systems and future autonomous technologies. The study presents the current global passenger vehicle market scenario with an insight into how certain trends are expected to take shape by 2020.

It is particularly useful to note the differences in customer preferences by gender in terms of body styles and fuel choices for new vehicles. The current trend among new vehicle customers preferring sport utility vehicles (SUVs) is well-known in the automotive industry; and it will be interesting to know how this trend plays out among the users on the ground, even for the size of the SUV. Moreover, with new buyers moving toward petrol engine vehicles in markets that are popular for diesel, it will be interesting to note how this shift affects female and male new vehicle buyers.

Key Issues Addressed

  • What are the key differences between male and female buyer choices when assessed on a diverse set of parameters including new vehicle design, type, model, technology, features, powertrains, and brands?
  • How do these choices vary between customers in North America and Europe? What are some of the key differences between male and female new vehicle customer preferences in these regions?
  • What are the priorities for different vehicle attributes/technologies for new vehicle customers? What is the percentage of new vehicle buyers seeking these technologies?
  • How flexible are new vehicle customers with regard to exploring new technologies? How does this choice differ between the male and female customers and also among customers in different regions across the world?

Table of Contents

Executive Summary—Key Findings

Gender-wise Vehicle Buying Preferences

Influence of Facebook on Vehicle Purchase Decision in EU

Fuel/Engine Type for Customers’ Targeted Ideal Vehicle

Research Scope and Objectives

Research Aim and Objectives

Key Questions this Study will Answer

Research Background and Methodology

Important Attributes for Vehicle Purchase

Important Attributes for Vehicle Purchase (continued)

Next Vehicle Purchase Segment and Budget

Budget for Next Vehicle by Vehicle Purchase Segment

Share of Current Vehicle Owners in Next Vehicle Purchase by Segments

Driving Dynamics Influencers

Driving Dynamics Influencers (continued)

Vehicle and Driving Dynamics Feature Influencers—Cars

Current Vehicle Owner Migration to Next Vehicles

Technology Adoption Level—EU

Influence of Facebook on Vehicle Purchase Decisions—EU

Preferred Financing or Payment Options by Gender—North America

Preferred Financing or Payment Options by Gender—Europe

Top Ideal Vehicle Brands by Purchasing Preferences

Vehicle Body Type Preference—North America

Vehicle Body Type Preference—Europe

Fuel/Engine Type for Customers’ Targeted Ideal Vehicle

Driving Dynamics—5 Major Growth Opportunities

Growth Opportunities—New Vehicle Purchasing

Strategic Imperatives for Success and Growth

Key Conclusions and So What Analysis

Top 3 Predictions

Legal Disclaimer

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
Original equipment manufacturers (OEMs) always strive to provide customers with the features they seek in a new car. However, this becomes complicated when female and male buyers have different vehicle choices. By conducting a survey on customer preferences for new vehicles, OEMs can design vehicles in accordance with certain key customer considerations and preferences. There is an exceptionally wide range of choices, among both female and male customers, for technologies and features in new vehicles, and OEMs are faced with the challenging task of providing customers with what they want in a new vehicle. The study seeks to analyze the trends that are impacting the North American and European automotive industries, especially with regard to the difference in preferences between male and female new car buyers. It will highlight the differences on various aspects including vehicle brands, models, prices, and advanced technologies such as electric vehicle systems and future autonomous technologies. The study presents the current global passenger vehicle market scenario with an insight into how certain trends are expected to take shape by 2020. It is particularly useful to note the differences in customer preferences by gender in terms of body styles and fuel choices for new vehicles. The current trend among new vehicle customers preferring sport utility vehicles (SUVs) is well-known in the automotive industry; and it will be interesting to know how this trend plays out among the users on the ground, even for the size of the SUV. Moreover, with new buyers moving toward petrol engine vehicles in markets that are popular for diesel, it will be interesting to note how this shift affects female and male new vehicle buyers.--BEGIN PROMO--

Key Issues Addressed

  • What are the key differences between male and female buyer choices when assessed on a diverse set of parameters including new vehicle design, type, model, technology, features, powe
More Information
No Index No
Podcast No
Author Viroop Narla
Industries Automotive
WIP Number 9AB2-00-C4-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9832-A6,9966-A6,9967-A6,9AF6-A6