Contact Centers

Contact centers are slated to go through major changes in the coming future. The rise of cloud technology, big data and analytics and social media will change how contact centers are operated, bringing new found efficiencies to the incumbent outsourced contact centre model, making customer service and customer experience a significant differentiator and pushing it to the top of the priority list of organizations.

Frost & Sullivan’s Information Technology research and consulting programs look at conventional and unconventional technologies, with specific focus on top-level potential disruptors such as cybersecurity, artificial intelligence, machine learning, and IOT or the Internet of Things. In the contact center market, we look at:

  • Solution providers in varying segments
  • Big data analytics and their applications in contact centers
  • Web and mobile engagement
  • Complex sales, service, and support opportunities and issues
  • Web experience personalization

We work closely with the world’s largest IT firms and upcoming disruptive start-ups to predict macro and micro trends related to products, services, technology and business models that can define growth. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the IT industry.

  1. 19 May 2025  |  Global  |  Market Research

    CX Leaders Navigate Disruption in a New Era of Customer Contact

    Analyst Perspectives from Frost & Sullivan’s 2025 Customer Contact East MindXchange

    The 21st Annual Customer Contact East 2025 MindXchange provided valuable insights into navigating the evolving customer experience (CX) landscape. This year’s key takeaways emphasize the importance of returning to basics to preserve a company’s core essence amid ongoing digital transformation, geopolitical chaos, and technology disruption. Think of...

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  2. 14 May 2025  |  North America  |  Market Research

    Analyst Perspective on Agentic AI

    What to Expect in 2025-2027

    Although artificial intelligence (AI) has been around for decades, and the contact center industry has been leveraging it for years, recent advancements in AI have rapidly accelerated. The latter half of 2024 spouted industry excitement for next-level GenAI - agentic AI, also sometimes called autonomous AI. Agentic AI can act as the glue for orches...

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  3. 02 May 2025  |  North America  |  Market Research

    CCaaS Expansion or Contraction?

    The Competitive Dynamics Behind Non-Traditional Solution Providers Disrupting the Contact Center Ecosystem

    Over the last five years, leading providers in the ICT industry have expanded into the contact centers-as-a-service (CCaaS) space by integrating natively built contact center (CC) capabilities into their offerings. Leveraging their strengths in unified communications (UC), video conferencing, networking, and artificial intelligence (AI), these comp...

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  4. 28 Feb 2025  |  Global  |  Market Research

    Global Customer Experience Management Services, Forecast to 2029

    Market Growth Driven by Advancement in AI-based Technology Solutions

    Striving for excellent Customer experience (CX) is a strategic component of every organization’s sustained business growth as they realize the significance of delivering superior CX as a competitive differentiator. However, majority of the organizations are struggling to deliver efficient and consistent experiences. This is bringing greater attenti...

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  5. 06 Dec 2024  |  Global  |  Market Research

    ESG Initiatives in the Contact Center, 2024

    Sustainability is Just the Start—Updating CCaaS Providers’ Opportunities Through Broader ESG Strategies

    Frost & Sullivan’s June 2022 study, Sustainability and Circularity Matters—Contact Center Growth Opportunities Under the ESG Umbrella (K747-76), focused on CC service providers’ sustainability efforts as low-hanging fruit for progress in the broader ESG area. This analysis serves as a broader update to the June 2022 study. Some industries, includi...

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  6. 21 Nov 2024  |  Europe  |  Market Research

    Customer Experience Management Services in Europe, Forecast to 2029

    Higher Expectations for Services at Lower Costs Cause Customer Experience Management Providers to Innovate and Drive Efficiencies

    Customer experience (CX) management is a subset of the broader business process outsourcing (BPO) industry. It is defined as a business arrangement in which a company contracts an outside supplier to perform a service rather than accomplish it in-house. CX management is an evolving industry, containing large global players and smaller regionally fo...

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  7. 28 Oct 2024  |  Latin America  |  Market Research

    Customer Experience Management in Latin America and the Caribbean, Forecast to 2029

    Highly Complex Services Bring Opportunities for Differentiation

    During the forecast period (2024-2029), the customer experience management (CXM) market in Latin America and the Caribbean (LAC) will expand, mainly due to 2 factors: 1) the growing recognition of CX as a potent tool for competitive advantage and 2) the increasing motivation among businesses to outsource their CX activities. This market is poise...

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  8. 16 Oct 2024  |  Global  |  Market Research

    Customer Experience Management in North America, Forecast to 2029

    The Market is Ripe for Disruption due to Gen AI

    Over the course of the projection period, the market for CX management is expected to expand. This is mostly due to two factors: 1) the growing recognition of CX as a potent tool for competitive advantage, and 2) the increasing motivation for businesses to outsource their CX activities. This market is poised for disruption due to the emergence o...

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  9. 20 Sep 2024  |  Global  |  Market Research

    Growth Opportunities in Global Customer Relationship Management, 2024

    Integrable, Easy-to-use CRM Solutions with AI and Data Analytics Enable Personalized Customer Experiences

    To deliver excellent customer experience, organizations require a single view of customers across all touchpoints, which they can achieve through customer relationship management (CRM) solutions. Businesses aim to capture and leverage the wealth of available customer data to have profitable, productive, value-rich, experience-enhancing, and loyalty...

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  10. 30 Jul 2024  |  Europe  |  Market Research

    Exploring European Use Cases for Generative AI in CX

    Early Use Cases are Encouraging and Helping to Drive GenAI Adoption Across Europe

    The emergence of generative AI (GenAI) has sparked intense global interest in AI and how it can help improve customer experience (CX). Several factors drive interest in GenAI, including its positive impact on making conversational AI faster and smarter, enabling critical applications, including personalization at scale, improved self-service capabi...

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