Contact Centers

Contact centers are slated to go through major changes in the coming future. The rise of cloud technology, big data and analytics and social media will change how contact centers are operated, bringing new found efficiencies to the incumbent outsourced contact centre model, making customer service and customer experience a significant differentiator and pushing it to the top of the priority list of organizations.

Frost & Sullivan’s Information Technology research and consulting programs look at conventional and unconventional technologies, with specific focus on top-level potential disruptors such as cybersecurity, artificial intelligence, machine learning, and IOT or the Internet of Things. In the contact center market, we look at:

  • Solution providers in varying segments
  • Big data analytics and their applications in contact centers
  • Web and mobile engagement
  • Complex sales, service, and support opportunities and issues
  • Web experience personalization

We work closely with the world’s largest IT firms and upcoming disruptive start-ups to predict macro and micro trends related to products, services, technology and business models that can define growth. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the IT industry.

  1. 30 Mar 2022  |  North America

    CX Investment Predictions for 2022

    Employee Engagement Elevated as a Business Priority

    In a customer survey of 1,210 IT and telecom decision-makers around the world and across verticals (with 58% of respondents in a senior management position), improving customer experience is ranked as the top business objective in 2022, followed closely by improving brand equity. Companies recognize that maintaining brand loyalty becomes increasing...

  2. 04 Mar 2022  |  North America

    Customer Experience Growth Opportunities for 2022

    Digital Transformation, Artificial Intelligence, and Hyperautomation Trends will Continue to Redefine the Contact Center Landscape

    A perfect storm of innovation occurs when unforeseen events or circumstances challenge human nature. Fall into a hole and you’ll find your way out. Take a truckload of lemons and go into the lemonade business. The English language is certainly peppered with colloquialisms that reflect this: “Desperate times call for desperate measures.” “...

  3. 31 Jan 2022  |  North America

    Growth Opportunities for Global Stadiums, Ballparks, and Arenas

    When the Customer Experience Is the Fan Experience Opportunity Abounds

    Traditionally, the focal point of customer experience (CX) has been the contact center, but today’s contact center extends outwards across many channels, both digital and in-person. This has never been truer, as traditional brick-and-mortar establishments have been complemented by digital counterparts in the form of eCommerce and digital self-ser...

  4. 17 Dec 2021  |  North America

    Frost Radar™: North American Customer Experience Outsourcing Services Market, 2021

    A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

    The customer experience (CX) landscape is shifting rapidly. Enterprises across the board are realizing the significance of delivering excellent customer service as a competitive differentiator. Hence, this field is gaining more attention and greater investment priority. The CX outsourcing services market is also becoming much more tech-intensive as...

  5. 06 Dec 2021  |  North America

    The Changing State of Retail Customer Care

    Growth Opportunities Rise in the Dynamic North American Retail Market

    The retail industry had undergone significant change in the past decade, witnessed by the shift from in-store to online shopping and digital engagement. Digital customer care rapidly expanded with new channels on the web, mobile apps, and social media, and older channels, such as chat and interactive voice response (IVR), embellished with new tech...

  6. 13 Oct 2021  |  North America

    Digital Customer Journey Analytics Provide a Hyper Personalized Customer Experience

    Enhancing ROI, Margin, Conversion, Branding, and Differentiation in Digital-born Businesses

    Digital customer journey analytics refers to capturing, aggregating, and analyzing customer data (e.g., frequency of online purchases) on digital channels that allow businesses to understand customers better, improve their experience, and make interactions more meaningful. Digital analytics tools provide organizations with the opportunity to gain a...

  7. 05 Oct 2021  |  North America

    Global Customer Perspectives on Contact Center Trends by Country

    Impact of COVID-19 on Top Contact Center Markets

    Frost & Sullivan surveyed 661 IT decision-makers around the globe to IT/Communications to gain a deeper understanding of the impact of COVID-19 and their plans to exceed CX expectations as the world recovers from the pandemic. COVID-19 accelerated the move towards self-service, allowing many companies to invest in technology that deflects calls...

  8. 28 Sep 2021  |  North America

    North American Contact Center Buyers Guide, 2021

    Digital Transformation and Artificial Intelligence are Growth Opportunities that Spur a More Human Approach to Customer Care

    New analysis from Frost & Sullivan's Information & Communication Technologies program presents some of the trends that Frost & Sullivan believes will shape, grow, and influence customer contact and the customer experience in the next few years, and includes insights for selected industries, business models, and technology areas, including: • ...

  9. 21 Sep 2021  |  North America

    North American Customer Experience Outsourcing Services Market Growth Opportunities

    Digitalization and Automation Spur Outsourcing and Double-Digit Growth Rates

    The CX landscape is changing rapidly. Organizations across the board are realizing the importance of delivering excellent customer service as a competitive differentiator. Hence, the domain is gaining more attention and greater investment priority. The market is also becoming much more tech-intensive as emerging tools are able to create a seamless ...

  10. 22 Jul 2021  |  North America

    Global Visual Engagement Tools Growth Opportunities

    Innovative Visual Communications Technologies Drive Transformational Growth

    Businesses are increasingly required to provide responsive and adaptable customer service by answering questions, solving problems, and giving advice to customers in a conversational, human, and effective way. With the increase in the number of smartphones and other connected devices with cameras, and millennials becoming a significant consumer seg...


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