Customer Relationship Management (CRM)

The latter part of the 20th century witnessed a revolution in medical electronic devices with medical devices getting smaller in size with enhanced features and capabilities. The advent of implantable pacemakers, implantable cardioverter defibrillators, cardiac resynchronisation therapy etc. had improved diagnostic capabilities with reduced mortali...

This study maps the customer behaviour and expectations of enterprises which have deployed and are using OCRM solutions in ANZ. The analysis highlights the key business challenges driving adoption of OCRM solution, vendor evaluation criteria and purchase decision making process, apart from identifying the most suitable vendor in the ANZ OCRM market...