Customer Relationship Management (CRM)

The study highlights the customer behaviour and expectations from the implemented CRM solution by large enterprises in Indonesia. The analysis highlights the key business challenges driving adoption of CRM solution, vendor evaluation criteria and purchase decision making process. Further the study also conducts top of the mind vendor analysis in th...

This study maps the customer behaviour and expectations from CRM solution implemented in Malaysian enterprises. Further the study also assesses the most suitable vendor fulfilling customer criteria and challenges, alongwith a top of the mind vendor analysis in Malaysia CRM market.

This study maps the customer behaviour and expectations from the implemented CRM solution by Indian enterprises. The analysis highlights the key business challenges driving adoption of CRM solution, vendor evaluation criteria and purchase decision making process in India.