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Assessment of the Wearables Market in India, Forecast to 2023
Growing Trend Towards Adoption of Smart Devices, Young Tech Savvy Population, and Increasing Incomes to Drive Growth
05-Aug-2019
South Asia, Middle East & North Africa
Market Research
The study aims to analyze and forecast the Indian wearables market from 2018 to 2023.
The wearables market is broken down into Fitness Trackers, Smart Watches, and Medical Devices & Others.
• Fitness trackers are also known as basic wearables which use sensors to perform functions such as detect physical functions of the body, help
track fitness goals set by the user, identify heartbeat rate, and other related functionalities.
• Smart watches are connected with smartphones providing ease of operation by having features such as reading texts on a screen of a smart
watch, attending calls, and others. Smart watches also have the features of fitness trackers.
• Medical devices are medical-grade products such as heart patches, which track the condition of the heart and help in preventive healthcare.
Others include smart wearables such as smart glasses and smart t-shirts.
The region covered is India, with an analysis of the North, South, East, and West regions.
End users covered in the study are divided into age group: 15-24 Yrs, 25-45 Yrs, and 46 Yrs & above.
The distribution channel is broken down into online and offline sales.
The wearables market in India is witnessing double-digit growth and this trend is expected to continue during the study period, backed by growing affluence of the Indian middle class, increasing awareness toward health products, and other positive factors. The market has several global and Indian players battling out for the immense potential it presents. Fitness trackers dominate the market by volume due to their ease of use and comparatively lower price than other wearables. There has been an increase in demand for smart watches in recent years and this trend will sustain due to the increasing penetration of smartphones and Internet and the availability of easy purchasing options. Smart watches will present a large opportunity by value during the period of this study. Medical devices and other wearables such as smart t-shirts and smart glasses are at a nascent stage. However, the growing need for preventive healthcare will drive the adoption of medical wearables, and the country’s large youth population will show interest towards tech-savvy products like smart t-shirts and glasses.
Key Issues Addressed
- Is the market growing? How long will it continue to grow, and at what rate?
- Which product segments are driving the growth of the wearables market in India?
- Which are the key demand regions in India and what are the region-specific trends?
- What are the key distribution channels? What will be the preferred mode of purchase in the next few years?
- Where are the key growth opportunities and how can brands capitalize on them?
- What is the competition landscape? Which are the major players operating in this market?
Key Findings
Market Engineering Measurements
Market Engineering Measurements (continued)
CEO’s Perspective
Scope and Market Definitions
Key Questions this Study will Answer
Market Segmentation by Revenue and Volume
Market Segmentation by End Users and Region
Market Distribution Channels
Market Drivers
Drivers Explained
Drivers Explained (continued)
Market Restraints
Restraints Explained
Restraints Explained (continued)
Market Engineering Measurements
Forecast Assumptions
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
Percent Revenue Forecast by Region
Revenue Forecast by Region
Percent Revenue Forecast by Region Discussion
Revenue Forecast by Vertical Market
Revenue Forecast Discussion by Vertical Market
Percent Revenue Forecast by Distribution Channel
Percent Revenue Forecast Discussion by Distribution Channel
Percent Revenue Forecast by End Users
Revenue Forecast by End Users
Percent Revenue Forecast Discussion by End Users
Key Stakeholders
Cost Structure and Margins
Key Buying Factors
Market Share
Market Share Analysis
Competitive Factors and Assessment
Competitive Environment
Top Competitors
Top Competitors (continued)
Product Highlights
Product Highlights (continued)
Product Highlights (continued)
Growth Opportunity 1—Targeting Gen-Y Population
Growth Opportunity 2—Corporate Gifting
Growth Opportunity 3—Partnerships with Hospitals
Growth Opportunity 4—Subscription Services
Growth Opportunity 5—Connected Homes
Strategic Imperatives for Success and Growth
Mega Trend Impact on the Wearables Market
Mega Trend Explained—Rise of Connected Devices
Mega Trend Explained—Rise of Connected Devices (continued)
Mega Trend Explained—Rise in Income Levels
Mega Trend Explained—e-Retailing Landscape in India
Mega Trend Explained—e-Retailing Landscape in India (continued)
Mega Trend Explained—Growing Healthcare Market: Outlook for India
CEO’s 360 Degree Perspective
Fitness Trackers Segment—Key Findings
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Smart Watches Segment—Key Findings
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Medical Devices and Others Segment—Key Findings
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
North Region—Key Findings
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast (continued)
South Region—Key Findings
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast (continued)
East Region—Key Findings
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast (continued)
West Region—Key Findings
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast (continued)
Key Findings
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Revenue Forecast Discussion
Key Findings
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Revenue Forecast Discussion
Key Findings
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Revenue Forecast Discussion
The Last Word—3 Big Predictions
Legal Disclaimer
Market Engineering Methodology
List of Companies in “Others”
Abbreviations and Acronyms Used
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
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Key Issues Addressed
- Is the market growing? How long will it continue to grow, and at what rate?
- Which product segments are driving the growth of the wearables market in India?
- Which are the key demand regions in India and what are the region-specific trends?
- What are the key distribution channels? What will be the preferred mode of purchase in the next few years?
- Where are the key growth opportunities and how can brands capitalize on them?
- What is the competition landscape? Which are the major players operating in this market?
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Attaurrahman Ojindaram Saibasan |
| Industries | Electronics and Sensors |
| WIP Number | PA62-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9405-A5,9594,9B07-C1 |
