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Online Retailing in the Consumer Electronics and Appliances (CEA) Market in India, Forecast to FY 2026
Increasing Internet Penetration, a Young Demographic Profile, and Rising Disposable Incomes will Propel the Online CEA Market
04-Sep-2019
South Asia, Middle East & North Africa
Market Research
$4,950.00
Special Price $3,712.50 save 25 %
The online consumer electronics and appliances (white goods, brown goods, and consumer electronics) market in India is valued at approximately INR 99,000 crores. It is driven by the rising disposable incomes, increased penetration of electronic gadgets in everyday use, and an upsurge in the GEN Y population. Some of the challenges faced by this market are lack of trust in online marketplaces, the risk of cyberattacks and privacy loss, and language barriers in Internet usage. Nevertheless, the online CEA market in India is expected to register a CAGR of 24.5% from FY 2019 to FY 2026. This study covers an analysis of growth potential of the market, market concentration, competitive environment, market segment analysis, market trends, distribution channel analysis, growth opportunities available to existing participants and new entrants, and revenue forecasts. Product segments covered are white goods, brown goods, and consumer electronics, and the geographic coverage is confined to the Indian market.
Xiaomi dominates the online CEA market with Flipkart and Amazon being other key participants. The Western region in India dominates the market with a contribution of 34.7% to the total revenues followed by the Southern region.
Key trends observed are that digital payments in India are on the rise and are likely to account for 80% of online transactions, and mCommerce is expected to dominate digital payments. Government measures such as demonetization have led to a spike in online spending, and it is expected to see further growth in the future. Implementation of cutting-edge technology to improve online shopping experience is expected to shift footfalls further from in-store to online portals.
Companies implementing omnichannel strategy, that can offer an immersive shopping experience to its customers and that can forge strategic partnerships, are likely to see success in the industry. Other critical success factors and opportunities for participants include leveraging the Big Data collected from online usage and transactions and converting them into increased sales, offering attractive financing options to customers, showing increased commitment to data security and customer privacy, and strategically promoting online-exclusive products to encourage online shopping. Web-to-store and brick-and-click models are expected to be widely popular. Research online, buy offline (ROBO) trend is likely to continue, pushing vendors to create online-exclusive products at competitive prices, leading to both lower costs and increased sales for participants in the market.
Key Issues Addressed
- What is the future growth potential of the online CEA market in India?
- What will be the major drivers and trends impacting the market?
- Which segment is expected to dominate the market in the coming years, and at what rate is it expected to expand?
- What is the market concentration in the online CEA market and what will be the trend?
- What are the growth opportunities in eCommerce for new entrants and existing participants?
- Are the vendors in the space ready to be independent, or do they need partnerships to take their businesses to the next level?
Author: Rajalingam Arikaarampalayam Chinnasamy
Key Findings
Market Engineering Measurements
Market Engineering Measurements (continued)
CEO’s Perspective
Market Definitions
Market Definitions (continued)
Market Definitions (continued)
Key Questions this Study will Answer
Market Segmentation by Product Type
Market Distribution Channels
Market Segmentation by Region
Market Drivers
Drivers Explained
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Drivers Explained (continued)
Market Restraints
Restraints Explained
Restraints Explained (continued)
Restraints Explained (continued)
Restraints Explained (continued)
Market Engineering Measurements
Market Engineering Measurements (continued)
Market Engineering Measurements (continued)
Forecast Assumptions
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Pricing Trends and Forecast
Pricing Trends and Forecast Discussion
Percent Revenue Forecast by Segment
Percent Revenue Forecast Discussion by Segment
Percent Revenue Forecast by Region
Revenue Forecast by Region
Revenue Forecast Discussion by Region
Percent Revenue Forecast by Distribution Channel
Percent Revenue Forecast Discussion by Distribution Channel
mCommerce Revenue Share Forecast
mCommerce Revenue Forecast Discussion
Market Share
Market Share Analysis
Competitive Environment
Top Competitors
Market Share—Online Platforms
Market Share Analysis
Xiaomi Corporation
Samsung
Vivo Communication Technology Co. Ltd
Lenovo Group Ltd.
OPPO Mobile Telecommunications Corp.
Growth Opportunity 1—Omnichannel strategy
Growth Opportunity 2—Immersive Shopping Experience
Growth Opportunity 3—Consolidation and Partnerships
Strategic Imperatives for Success and Growth
Online CEA Market Trends
Rising Digital Payments in India
Online Spending Trends
Latest Technological Advancements Are Expected to Drive Wider Market Penetration in India
Technological Adoption Timeframe in India
Technology Trends
Online White Goods Segment Key Findings
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Revenue Forecast by Product
Percent Revenue Forecast by Product
Percent Revenue Forecast Discussion by Product
Percent Revenue Forecast Discussion by Product(continued)
Percent Revenue Forecast Discussion by Product (continued)
Market Share
Market Share Discussion
Competitive Environment
Market Share—Air Conditioners
Market Share—Refrigerators
Market Share—Washing Machines
Market Share—Sewing Machines
Market Share—Dishwashers
Market Share—Vacuum Cleaners
Market Share—Other White Goods
Online Brown Goods Segment Key Findings
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Revenue Forecast by Product
Percent Revenue Forecast by Product
Percent Revenue Forecast Discussion by Product
Percent Revenue Forecast Discussion by Product (continued)
Percent Revenue Forecast Discussion by Product (continued)
Market Share—Brown Goods
Market Share Discussion
Competitive Environment
Market Share—Microwave Ovens
Market Share—Induction Cooktops
Market Share—Chimneys
Market Share—Mixer
Market Share—Grinder
Market Share—Electric Fans
Market Share—Iron
Online Consumer Electronics Segment Key Findings
Market Engineering Measurements
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Revenue Forecast by Product
Percent Revenue Forecast by Product
Percent Revenue Forecast Discussion by Product
Percent Revenue Forecast Discussion by Product (continued)
Market Share—Consumer Electronics
Market Share Discussion
Competitive Environment
Market Share—Television
Market Share—Computers
Market Share—Phones
Market Share—Watches
Market Share—AV Systems
Market Share—Other Consumer Electronics
Western Region Key Findings
Western Region Key Findings (continued)
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Southern Region Key Findings
Southern Region Key Findings (continued)
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Northern Region Key Findings
Northern Region Key Findings (continued)
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
Eastern Region Key Findings
Eastern Region Key Findings (continued)
Unit Shipment and Revenue Forecast
Unit Shipment and Revenue Forecast Discussion
The Last Word—3 Big Predictions
Legal Disclaimer
Market Engineering Methodology
List of Companies in “Others”
List of Companies in “Others” (continued)
List of Companies in “Others” (continued)
List of Companies in “Others” (continued)
List of Companies in “Others” (continued)
List of Companies in “Others” (continued)
List of Companies in “Others” (continued)
Partial List of Companies Interviewed
Abbreviations and Acronyms Used
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
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Key Issues Addressed
- What is the future growth potential of the online CEA market in India?
- What will be the major drivers and trends impacting the market?
- Which segment is expected to dominate the market in the coming years, and at what rate is it expected to expand?
- What is the market concentration in the online CEA market and what will be the trend?
- What are the growth opportunities in eCommerce for new entrants and existing participants?
- Are the vendors in the space ready to be independent, or do they need partnerships to take their businesses to the next level?
Author: Rajalingam Arikaarampalayam Chinnasamy
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Rajalingam Chinnasamy |
| Industries | Electronics and Sensors |
| WIP Number | K3C0-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9200-A3,9592 |