Infotainment and Connected Car Outlook for India

Infotainment and Connected Car Outlook for India

Growing Vehicle Parc, Technology Evolution Inside the Car, and Increased Disposable Income to Drive the Indian Infotainment Market

RELEASE DATE
23-Jul-2018
REGION
South Asia, Middle East & North Africa
Research Code: P97E-01-00-00-00
SKU: AU01607-SA-MO_21230

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Description

The rising standards of living and a burgeoning, upwardly mobile middle class with high disposable incomes and increased Internet penetration are the key factors responsible for the growth of the infotainment system market in the Indian passenger vehicle (PV) industry. GenY, working age population, working women, and the Indian middle class continue to be the most influential segments of the population, triggering new social, technological, and economic trends. Connectivity, Digital Usge, Demographics, Vehicle Parc Growth, Technology Evolution, and Disposable Income are the mega trends driving the infotainment system market.

Bluetooth, USB/Aux, touchscreens, and the phone mirroring feature are gaining traction in the infotainment market. Lower-end passenger car and utility vehicle segments are rapidly adopting infotainment systems. The huge demand from the aftermarket (AFM) for car audio systems could eat into the shares of original equipment manufacturer (OEM) fitments in some vehicle variants due to the high costs of the car audio systems. The limited choice of car audio systems at vehicle dealerships is another major challenge for OEM fitment. OEMs will be focusing on smartphone-related technologies and OEM-proprietary software (SYNC, R-Link) to attract more customers, before upgrading to the next level.

With the increase in the number of players in the Indian PV market, there will be intense competition to capture a reasonable market share; therefore, OEMs and AFM participants are launching new models at very competitive price points. Rising digitization and greater smart phone penetration among customers is accelerating smart phone integration and syncing with car infotainment systems. Smartphone pairing features such as MirrorLink/Android auto/ CarPlay, next-gen infotainment app ecosystem (HTML/Java-based applications), as well as advanced human-machine interface (HMI) such as gesture control will soon be implemented by key OE players. The launch of entry-level sedans and sports utility vehicle (SUVs) by global major OEMs like Honda, Hyundai, Ford, and Renault has given buyers access to advanced vehicles at lower costs . OEMs in developed markets are moving from mere safety and security features to more advanced services like maintenance alerts, recall alerts, prognostics alerts, and over the air updates, which impact the total cost of ownership.

Indian OEMs are realizing that infotainment systems are becoming an important purchase criterion for the average Indian customer. Frost & Sullivan expects that all models that will be sold in India by 2021 will at least have one variant with a touch screen infotainment system.

RESEARCH: INFOGRAPHIC

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Table of Contents

Key Findings

Key Findings—HMDI Cables over Universal Serial Bus (USB)

Research Scope

Research Aims and Objectives

Research Methodology

Key OEMs and Suppliers Compared in This Study

Industry Structure

Passenger Vehicle Segment Categorization

Key Megatrends Driving Infotainment and Connectivity

Macro Trends Influencing Infotainment

Internet Usage/ Penetration

Internet/ Mobile Penetration and Forecast

Social Trends in India

In Car Infotainment Evolution in India

Passenger Vehicles—Past Trends

Segment-wise Market Share—Domestic Sales FY’16

PV Infotainment OE and AFM Assessment

PC Segment Infotainment OE and AFM Assessment

MPV Segment Infotainment OE and AFM Assessment

SUV Segment Infotainment OE and AFM Assessment

Vans Segment Infotainment AFM Assessment

OEM-wise Overall Sales and Shares

Maruti Suzuki

Maruti Suzuki AFM Vs OE Fitment

Hyundai

Hyundai AFM vs OE Fitment

Mahindra and Mahindra

Mahindra and Mahindra Ltd AFM vs OE Fitment

Honda Cars

Honda AFM Vs OE Fitment

Tata Motors

Tata Motors AFM Vs OE Fitment

In Car Entertainment OEM Outlook

In-Car Entertainment OEM Competency—India

Driver Aids—OEM Competency: India

Supplier Analysis—PV OE and Aftermarket

Infotainment and Connected Car OE and AFM Sales Forecast

Infotainment and Connected Car OE and AFM Sales Forecast Discussion

Major Growth Opportunities in the Infotainment and Connected Car Industry

Strategic Imperatives for Infotainment and Connected Car Market

The Last Word—3 Big Predictions

Legal Disclaimer

Abbreviations

List of Exhibits

List of Figures
  • 1. Total Infotainment and Connected Car Market: Key Findings, India, FY2016
  • 2. Passenger Vehicles Market: PV Production, Sales, and Export Data, India, FY2009–FY2021
  • 3. Total Infotainment and Connected Car Market: Key Questions This Study Will Answer, India, FY2016
  • 4. Infotainment and Connected Car market: Key Industry Participants, India, FY2016
  • 5. Total Infotainment and Connected Car Market: Passenger Vehicle Segmentation, India, FY2016
  • 6. Total Infotainment and Connected Car Market: Key Market Drivers, India, FY2017-FY2021
  • 7. Total Infotainment and Connected Car Market: Key Market Restraints, India, FY2017-FY2021
  • 8. Total Infotainment and Connected Car Market: OEM Competency, India, FY2016
  • 9. Total Infotainment and Connected Car Market: OEM Competency, India, FY2019
  • 10. Total Infotainment and Connected Car Market: Driver Aids OEM Competency, India, FY2019
  • 11. Total Infotainment and Connected Car Market: Driver Aids OEM Competency, India, FY2016
List of Charts
  • 1. Total Infotainment and Connected Car Market: Industry Structure, India, FY2016
  • 2. Total Infotainment and Connected Car Market: Internet Usage/ Penetration, India, FY 2009–FY 2021
  • 3. Total Infotainment and Connected Car Market: Internet/ Mobile Penetration and Forecast, India, FY 2009–FY 2021
  • 4. Passenger Vehicles Market: Passenger Vehicles, Past Trends, India, FY2009-FY2016
  • 5. Passenger Vehicles Market: Micro Segment–Percent Unit Sales Share, India, FY2016
  • 6. Passenger Vehicles Market: Mini Segment–Percent Unit Sales Share, India, FY2016
  • 7. Passenger Vehicles Market: Compact Segment–Percent Unit Sales Share, India, FY2016
  • 8. Passenger Vehicles Market: Super Compact Segment–Percent Unit Sales Share, India, FY2016
  • 9. Passenger Vehicles Market: Mid-Size Segment–Percent Unit Sales Share, India, FY2016
  • 10. Passenger Vehicles Market: Executive Segment–Percent Unit Sales Share, India, FY2016
  • 11. Passenger Vehicles Market: Premium Segment–Percent Unit Sales Share, India, FY2016
  • 12. Passenger Vehicles Market: UV Segment–Percent Unit Sales Share, India, FY2016
  • 13. Passenger Vehicles Market: Vans Segment–Percent Unit Sales Share, India, FY2016
  • 14. Passenger Vehicles Market: OEM-wise Production Share, India, FY2016
  • 15. Passenger Vehicles Market: OEM-wise Domestic Sales Share, India, FY2016
  • 16. Passenger Vehicles Market: OEM-wise Exports Share, India, FY2016
  • 17. Total Infotainment and Connected Car Market: PV OE and AFM Split, India, FY2016
  • 18. Total Infotainment and Connected Car Market: PV AFM Split, India, FY2016
  • 19. Total Infotainment and Connected Car Market: PV OE Split, India, FY2016
  • 20. Total Infotainment and Connected Car Market: PV 2 Din AFM Split, India, FY2016
  • 21. Total Infotainment and Connected Car Market: PV 2 Din OE Split, India, FY2016
  • 22. Total Infotainment and Connected Car Market: PC OE 1 Din and 2 Din Split, India, FY2016
  • 23. Total Infotainment and Connected Car Market: PC OE 2 Din Split, India, FY2016
  • 24. Total Infotainment and Connected Car Market: PC OE and AFM Split, India, FY2016
  • 25. Total Infotainment and Connected Car Market: PC AFM 1 Din and 2 Din Split, India, FY2016
  • 26. Total Infotainment and Connected Car Market: PC AFM 2 Din Split, India, FY2016
  • 27. Total Infotainment and Connected Car Market: MPV OE 1 Din and 2 Din Split, India, FY2016
  • 28. Total Infotainment and Connected Car Market: MPV OE 2 Din Split, India, FY2016
  • 29. Total Infotainment and Connected Car Market: MPV OE and AFM Split, India, FY2016
  • 30. Total Infotainment and Connected Car Market: MPV AFM 1 Din and 2 Din Split, India, FY2016
  • 31. Total Infotainment and Connected Car Market: MPV AFM 2 Din Split, India, FY2016
  • 32. Total Infotainment and Connected Car Market: SUV OE 1 Din and 2 Din Split, India, FY2016
  • 33. Total Infotainment and Connected Car Market: SUV OE 2 Din Split, India, FY2016
  • 34. Total Infotainment and Connected Car Market: SUV OE and AFM Split, India, FY2016
  • 35. Total Infotainment and Connected Car Market: SUV AFM 1 Din and 2 Din Split, India, FY2016
  • 36. Total Infotainment and Connected Car Market: SUV AFM 2 Din Split, India, FY2016
  • 37. Total Infotainment and Connected Car Market: Vans Aftermarket Split, India, FY2016
  • 38. Total Infotainment and Connected Car Market: Vans AFM 1 Din and 2 Din Split, India, FY2016
  • 39. Total Infotainment and Connected Car Market: Vans AFM 2 Din Split, India, FY2016
  • 40. Total Infotainment and Connected Car Market: OEM wise Share, India, FY2016
  • 41. Total Infotainment and Connected Car Market: Maruti Suzuki, Sales Trends, India, FY2011- FY2016
  • 42. Total Infotainment and Connected Car Market: Maruti Suzuki—AFM Split, India, FY2016
  • 43. Total Infotainment and Connected Car Market: Maruti Suzuki AFM vs OE Share, India, FY2016
  • 44. Total Infotainment and Connected Car Market: Maruti Suzuki—OE Split, India, FY2016
  • 45. Total Infotainment and Connected Car Market: Hyundai, Sales Trends, India, FY2011- FY2016
  • 46. Total Infotainment and Connected Car Market: Hyundai, AFM Split, India, FY2016
  • 47. Total Infotainment and Connected Car Market: Hyundai AFM vs OE Share, India, FY2016
  • 48. Total Infotainment and Connected Car Market: Hyundai, OE Split, India, FY2016
  • 49. Total Infotainment and Connected Car Market: Mahindra and Mahindra, Sales Trends, India, FY2011- FY2016
  • 50. Total Infotainment and Connected Car Market: Mahindra and Mahindra, AFM Split, India, FY2016
  • 51. Total Infotainment and Connected Car Market: Mahindra and Mahindra AFM vs OE Share, India, FY2016
  • 52. Total Infotainment and Connected Car Market: Mahindra and Mahindra, OE Split, India, FY2016
  • 53. Total Infotainment and Connected Car Market: Honda Cars, Sales Trends, India, FY2011- FY2016
  • 54. Total Infotainment and Connected Car Market: Honda, AFM Split, India, FY2016
  • 55. Total Infotainment and Connected Car Market: Honda, AFM vs OE Share, India, FY2016
  • 56. Total Infotainment and Connected Car Market: Honda, OE Split, India, FY2016
  • 57. Total Infotainment and Connected Car Market: Tata Motors, Sales Trends, India, FY2011- FY2016
  • 58. Total Infotainment and Connected Car Market: Tata Motors, AFM Split, India, FY2016
  • 59. Total Infotainment and Connected Car Market: Tata Motors, AFM vs OE Share, India, FY2016
  • 60. Total Infotainment and Connected Car Market: Tata Motors, OE Split, India, FY2016
  • 61. Total Infotainment and Connected Car Market: Regional Analysis, OE, India, FY2016
  • 62. Total Infotainment and Connected Car Market: Regional Analysis, AFM, India, FY2016
  • 63. Total Infotainment and Connected Car Market: Supplier Share, OE, India, FY2016
  • 64. Total Infotainment and Connected Car Market: Supplier Share, AFM, India, FY2016
  • 65. Total Infotainment and Connected Car Market: Forecast, OE and Aftermarket, India, FY2016–FY2021
Related Research
The rising standards of living and a burgeoning, upwardly mobile middle class with high disposable incomes and increased Internet penetration are the key factors responsible for the growth of the infotainment system market in the Indian passenger vehicle (PV) industry. GenY, working age population, working women, and the Indian middle class continue to be the most influential segments of the population, triggering new social, technological, and economic trends. Connectivity, Digital Usge, Demographics, Vehicle Parc Growth, Technology Evolution, and Disposable Income are the mega trends driving the infotainment system market. Bluetooth, USB/Aux, touchscreens, and the phone mirroring feature are gaining traction in the infotainment market. Lower-end passenger car and utility vehicle segments are rapidly adopting infotainment systems. The huge demand from the aftermarket (AFM) for car audio systems could eat into the shares of original equipment manufacturer (OEM) fitments in some vehicle variants due to the high costs of the car audio systems. The limited choice of car audio systems at vehicle dealerships is another major challenge for OEM fitment. OEMs will be focusing on smartphone-related technologies and OEM-proprietary software (SYNC, R-Link) to attract more customers, before upgrading to the next level. With the increase in the number of players in the Indian PV market, there will be intense competition to capture a reasonable market share; therefore, OEMs and AFM participants are launching new models at very competitive price points. Rising digitization and greater smart phone penetration among customers is accelerating smart phone integration and syncing with car infotainment systems. Smartphone pairing features such as MirrorLink/Android auto/ CarPlay, next-gen infotainment app ecosystem (HTML/Java-based applications), as well as advanced human-machine interface (HMI) such as gesture control will soon be implemented by key OE players. The launch of entry-le
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Table of Contents | Executive Summary~ || Key Findings~ || Key Findings—HMDI Cables over Universal Serial Bus (USB)~ | Research Scope, Objectives, Background, and Methodology~ || Research Scope~ || Research Aims and Objectives~ || Research Methodology~ || Key OEMs and Suppliers Compared in This Study~ | Definitions and Segmentation~ || Industry Structure~ || Passenger Vehicle Segment Categorization~ | Mega Trends Impacting Infotainment and Connected Car Market~ || Key Megatrends Driving Infotainment and Connectivity~ || Macro Trends Influencing Infotainment~ || Internet Usage/ Penetration~ || Internet/ Mobile Penetration and Forecast~ || Social Trends in India~ || In Car Infotainment Evolution in India~ | Indian Passenger Vehicles Market~ || Passenger Vehicles—Past Trends~ || Segment-wise Market Share—Domestic Sales FY’16~ | Drivers and Restraints—Total Infotainment and Connected Car Market~ || Market Drivers~ || Market Restraints~ | PV Infotainment OE and Aftermarket Assessment~ || PV Infotainment OE and AFM Assessment~ || PC Segment Infotainment OE and AFM Assessment~ || MPV Segment Infotainment OE and AFM Assessment~ || SUV Segment Infotainment OE and AFM Assessment~ || Vans Segment Infotainment AFM Assessment~ | Key OEMs’ Infotainment Demand Assessment and Trends~ || OEM-wise Overall Sales and Shares~ || Maruti Suzuki~ || Maruti Suzuki AFM Vs OE Fitment~ || Hyundai~ || Hyundai AFM vs OE Fitment~ || Mahindra and Mahindra~ || Mahindra and Mahindra Ltd AFM vs OE Fitment~ || Honda Cars~ || Honda AFM Vs OE Fitment~ || Tata Motors~ || Tata Motors AFM Vs OE Fitment~ || In Car Entertainment OEM Outlook~ || In-Car Entertainment OEM Competency—India~ || Driver Aids—OEM Competency: India~ | Infotainment and Connected Car Regional Analysis~ || Regional Analysis~ | PV Infotainment OE and AFM Supplier Analysis~ || Supplier Analysis—PV OE and Aftermarket~ | PV Infotainment OE and Aftermarket Forecast~ || Infotainment and Connected Car OE and AFM Sales Forecast~ || Infotainment and Connected Car OE and AFM Sales Forecast Discussion~ | Growth Opportunity Analysis~ || Major Growth Opportunities in the Infotainment and Connected Car Industry~ || Strategic Imperatives for Infotainment and Connected Car Market~ | The Last Word~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Abbreviations~ || List of Exhibits~ | The Frost & Sullivan Story~
List of Charts and Figures 1. Total Infotainment and Connected Car Market: Key Findings, India, FY2016~ 2. Passenger Vehicles Market: PV Production, Sales, and Export Data, India, FY2009–FY2021~ 3. Total Infotainment and Connected Car Market: Key Questions This Study Will Answer, India, FY2016~ 4. Infotainment and Connected Car market: Key Industry Participants, India, FY2016~ 5. Total Infotainment and Connected Car Market: Passenger Vehicle Segmentation, India, FY2016~ 6. Total Infotainment and Connected Car Market: Key Market Drivers, India, FY2017-FY2021~ 7. Total Infotainment and Connected Car Market: Key Market Restraints, India, FY2017-FY2021~ 8. Total Infotainment and Connected Car Market: OEM Competency, India, FY2016~ 9. Total Infotainment and Connected Car Market: OEM Competency, India, FY2019~ 10. Total Infotainment and Connected Car Market: Driver Aids OEM Competency, India, FY2019~ 11. Total Infotainment and Connected Car Market: Driver Aids OEM Competency, India, FY2016~| 1. Total Infotainment and Connected Car Market: Industry Structure, India, FY2016~ 2. Total Infotainment and Connected Car Market: Internet Usage/ Penetration, India, FY 2009–FY 2021~ 3. Total Infotainment and Connected Car Market: Internet/ Mobile Penetration and Forecast, India, FY 2009–FY 2021~ 4. Passenger Vehicles Market: Passenger Vehicles, Past Trends, India, FY2009-FY2016~ 5. Passenger Vehicles Market: Micro Segment–Percent Unit Sales Share, India, FY2016~ 6. Passenger Vehicles Market: Mini Segment–Percent Unit Sales Share, India, FY2016~ 7. Passenger Vehicles Market: Compact Segment–Percent Unit Sales Share, India, FY2016~ 8. Passenger Vehicles Market: Super Compact Segment–Percent Unit Sales Share, India, FY2016~ 9. Passenger Vehicles Market: Mid-Size Segment–Percent Unit Sales Share, India, FY2016~ 10. Passenger Vehicles Market: Executive Segment–Percent Unit Sales Share, India, FY2016~ 11. Passenger Vehicles Market: Premium Segment–Percent Unit Sales Share, India, FY2016~ 12. Passenger Vehicles Market: UV Segment–Percent Unit Sales Share, India, FY2016~ 13. Passenger Vehicles Market: Vans Segment–Percent Unit Sales Share, India, FY2016~ 14. Passenger Vehicles Market: OEM-wise Production Share, India, FY2016~ 15. Passenger Vehicles Market: OEM-wise Domestic Sales Share, India, FY2016~ 16. Passenger Vehicles Market: OEM-wise Exports Share, India, FY2016~ 17. Total Infotainment and Connected Car Market: PV OE and AFM Split, India, FY2016~ 18. Total Infotainment and Connected Car Market: PV AFM Split, India, FY2016~ 19. Total Infotainment and Connected Car Market: PV OE Split, India, FY2016~ 20. Total Infotainment and Connected Car Market: PV 2 Din AFM Split, India, FY2016~ 21. Total Infotainment and Connected Car Market: PV 2 Din OE Split, India, FY2016~ 22. Total Infotainment and Connected Car Market: PC OE 1 Din and 2 Din Split, India, FY2016~ 23. Total Infotainment and Connected Car Market: PC OE 2 Din Split, India, FY2016~ 24. Total Infotainment and Connected Car Market: PC OE and AFM Split, India, FY2016~ 25. Total Infotainment and Connected Car Market: PC AFM 1 Din and 2 Din Split, India, FY2016~ 26. Total Infotainment and Connected Car Market: PC AFM 2 Din Split, India, FY2016~ 27. Total Infotainment and Connected Car Market: MPV OE 1 Din and 2 Din Split, India, FY2016~ 28. Total Infotainment and Connected Car Market: MPV OE 2 Din Split, India, FY2016~ 29. Total Infotainment and Connected Car Market: MPV OE and AFM Split, India, FY2016~ 30. Total Infotainment and Connected Car Market: MPV AFM 1 Din and 2 Din Split, India, FY2016~ 31. Total Infotainment and Connected Car Market: MPV AFM 2 Din Split, India, FY2016~ 32. Total Infotainment and Connected Car Market: SUV OE 1 Din and 2 Din Split, India, FY2016~ 33. Total Infotainment and Connected Car Market: SUV OE 2 Din Split, India, FY2016~ 34. Total Infotainment and Connected Car Market: SUV OE and AFM Split, India, FY2016~ 35. Total Infotainment and Connected Car Market: SUV AFM 1 Din and 2 Din Split, India, FY2016~ 36. Total Infotainment and Connected Car Market: SUV AFM 2 Din Split, India, FY2016~ 37. Total Infotainment and Connected Car Market: Vans Aftermarket Split, India, FY2016~ 38. Total Infotainment and Connected Car Market: Vans AFM 1 Din and 2 Din Split, India, FY2016~ 39. Total Infotainment and Connected Car Market: Vans AFM 2 Din Split, India, FY2016~ 40. Total Infotainment and Connected Car Market: OEM wise Share, India, FY2016~ 41. Total Infotainment and Connected Car Market: Maruti Suzuki, Sales Trends, India, FY2011- FY2016~ 42. Total Infotainment and Connected Car Market: Maruti Suzuki—AFM Split, India, FY2016~ 43. Total Infotainment and Connected Car Market: Maruti Suzuki AFM vs OE Share, India, FY2016~ 44. Total Infotainment and Connected Car Market: Maruti Suzuki—OE Split, India, FY2016~ 45. Total Infotainment and Connected Car Market: Hyundai, Sales Trends, India, FY2011- FY2016~ 46. Total Infotainment and Connected Car Market: Hyundai, AFM Split, India, FY2016~ 47. Total Infotainment and Connected Car Market: Hyundai AFM vs OE Share, India, FY2016~ 48. Total Infotainment and Connected Car Market: Hyundai, OE Split, India, FY2016~ 49. Total Infotainment and Connected Car Market: Mahindra and Mahindra, Sales Trends, India, FY2011- FY2016~ 50. Total Infotainment and Connected Car Market: Mahindra and Mahindra, AFM Split, India, FY2016~ 51. Total Infotainment and Connected Car Market: Mahindra and Mahindra AFM vs OE Share, India, FY2016~ 52. Total Infotainment and Connected Car Market: Mahindra and Mahindra, OE Split, India, FY2016~ 53. Total Infotainment and Connected Car Market: Honda Cars, Sales Trends, India, FY2011- FY2016~ 54. Total Infotainment and Connected Car Market: Honda, AFM Split, India, FY2016~ 55. Total Infotainment and Connected Car Market: Honda, AFM vs OE Share, India, FY2016~ 56. Total Infotainment and Connected Car Market: Honda, OE Split, India, FY2016~ 57. Total Infotainment and Connected Car Market: Tata Motors, Sales Trends, India, FY2011- FY2016~ 58. Total Infotainment and Connected Car Market: Tata Motors, AFM Split, India, FY2016~ 59. Total Infotainment and Connected Car Market: Tata Motors, AFM vs OE Share, India, FY2016~ 60. Total Infotainment and Connected Car Market: Tata Motors, OE Split, India, FY2016~ 61. Total Infotainment and Connected Car Market: Regional Analysis, OE, India, FY2016~ 62. Total Infotainment and Connected Car Market: Regional Analysis, AFM, India, FY2016~ 63. Total Infotainment and Connected Car Market: Supplier Share, OE, India, FY2016~ 64. Total Infotainment and Connected Car Market: Supplier Share, AFM, India, FY2016~ 65. Total Infotainment and Connected Car Market: Forecast, OE and Aftermarket, India, FY2016–FY2021~
Author Manu Gupta
Industries Automotive
WIP Number P97E-01-00-00-00
Keyword 1 Connected Car
Keyword 2 Infotainment
Is Prebook No
GPS Codes 9800-A6,9A70-A6,9AF6-A6,9B07-C1