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Real-Time Contextual Navigation Services to Catalyse Future Growth
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The focus of this study is to strategically analyze the market for automotive navigation systems in North America, South America, Europe, and China. Key market drivers, restraints, and trends are covered, and recent developments in the market are discussed. The study provides a unit shipment forecast analysis of original equipment embedded navigation and smartphone navigation subscribers, and also highlights the preference for different types of available car interfaces. It presents key conclusions and recommendations based on the current value chain dynamics. This research studies the trends and regional perspectives towards the adoption of embedded navigations solutions, particularly in China, Europe, and the Americas. It also assesses the capabilities of key original equipment manufacturers (OEMs) and suppliers in the automotive navigation space, and their approach to providing navigation services. Further, it features key automotive supplier profiles with highlights about their position in terms of navigation solutions, company partners, products, map suppliers, and customers. It lists the potential market opportunities for participants in the global automotive navigation space and strategic imperatives for market participants.Augmented Reality, Virtual Assistants, Artificial Intelligence, 3D maps, and smartphone-mirroring systems are gaining traction in the infotainment market. Mass market passenger car vehicle segments are rapidly adopting infotainment systems. The huge demand for third-party smartphone-related technologies such Apple CarPlay and Android Auto could eat into the shares of OEM navigation fitments in some vehicle variants due to the high costs of in-vehicle infotainment (IVI) systems. OEMs are developing proprietary software (SYNC, R-Link) to attract more customers before upgrading to the next level.With the increase in the number of players in the passenger vehicle (PV) market, there will be intense competition to capture a reasonable market share; therefore, OEMs and aftermarket (AFM) participants are launching new models at very competitive price points. Rising digitization and greater smartphone penetration among customers is accelerating the integration and syncing of smartphones with car infotainment systems. Smartphone pairing features such as MirrorLink/Android Auto/ CarPlay, next-gen infotainment app ecosystem, as well as advanced human-machine interface (HMI) such as gesture control will soon be implemented by key OE players. The launch of entry-level sedans and sports utility vehicle (SUVs) by global major OEMs like Honda, Hyundai, Ford, and Renault has given buyers access to advanced vehicles at lower cost. OEMs are realizing that infotainment systems are becoming an important purchase criterion for the average Indian customer. Frost & Sullivan expects that rising digitization and smartphone penetration will result in smart integration and syncing with car infotainment systems. Smartphone pairing features such as MirrorLink/Android Auto/ CarPlay will see high uptake.
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