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US Automotive In-vehicle Navigation Growth Opportunities
Augmented Reality, Sensors, Connected Data, and AI Set to Transform Navigation Services for Users and Businesses
15-Jun-2022
North America
Market Research
PC13-01-00-00-00
AU02332-NA-MT_26540
The US automotive in-vehicle navigation market is converging. Numerous technological developments, such as cloud computing and AI/ML capabilities, have created numerous new use cases. These opportunities include the integration of augmented reality in head-up display (AR HUD), HD mapping and sensor analysis for ADAS, and personalized services to elevate the in-car user experience.
This study offers an overview of in-vehicle navigation systems (on-board navigation, hybrid navigation, cloud navigation, smartphone navigation) and an analysis of the overall market. Analysis includes an overview of manufacturers’ offerings in terms of their factory-fitted navigation systems, map update availability, costs for customer, and system limitations. This research also includes market penetration forecasts (2022–2028) across the in-vehicle navigation segments based on OEM partnerships and investments in cloud and technology providers.
The US in-vehicle navigation market offers numerous opportunities not only to automakers, cloud platform providers, and map suppliers, but also for Tier I suppliers in ADAS industry players.
Why Is It Increasingly Difficult To Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Automotive In-vehicle navigation Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Market Segmentation
Key Navigation Features Overview
Overview of Key trends across In-vehicle Navigation Systems
OEM Profile—Navigation System Overview
OEM Profile—Navigation System Overview (continued)
AR HUD Navigation Features in Connected Cloud Platforms
Sensor Data Analytics Built Out of Hybrid Navigation Systems
Map-as-a-service for Limitless Service Access
AI/ML Aids Multiple Use Cases for Hybrid/Cloud Navigation Services
Automotive In-vehicle Navigation Market Overview
Market Segmentation
Key Competitors
Growth Drivers
Growth Restraints
Key Growth Metrics
Revenue and Unit Shipment Forecast
Introduction to Smartphone Navigation
Manufacturer Scenario for Smartphone Navigation
Technology Limitations for Smartphone Navigation
Introduction to On-board Navigation
Market Manufacturer Scenario for On-board Navigation
Technology Limitations for On-Board navigation
Introduction to Hybrid Navigation
Market Manufacturer Scenario for Hybrid Navigation
In-car Commerce in Hybrid Navigation
Customer Pricing, Hybrid Navigation
Technology Limitations for Hybrid Navigation
Introduction to Cloud Navigation
Market Manufacturer Scenario
Cloud-based In-car Commerce
Customer Pricing, Cloud Navigation
Technology Limitations for Cloud Navigation
Forecast Assumptions
Revenue and Unit Shipment Forecast
Revenue Forecast by Technology—Factory Fitted Navigation
Unit Shipment Forecast by Technology
Revenue and Unit Shipment Forecast Analysis, In-vehicle Navigation
Production Forecast by Technology
Pricing Trends and Forecast Analysis, Automotive In-vehicle Navigation Market
Competitive Environment, Automotive In-vehicle Navigation Market
Key Growth Metrics, Smartphone Navigation
Unit Shipment Forecast, Smartphone Navigation
Revenue and Unit Shipment Forecast Analysis, Smartphone Navigation
Key Growth Metrics, On-board Navigation
Revenue and Unit Shipment Forecast, On-board Navigation
Revenue and Unit Shipment Forecast Analysis, On-board Navigation
Key Growth Metrics, Hybrid Navigation
Revenue and Unit Shipment Forecast, Hybrid Navigation
Revenue and Unit Shipment Forecast Analysis, Hybrid Navigation
Key Growth Metrics, Cloud Navigation
Revenue and Unit Shipment Forecast, Cloud Navigation
Revenue and Unit Shipment Forecast Analysis, Cloud Navigation
Volkswagen CARIAD
TomTom’s In-Car hybrid navigation
HERE’s Software-as-a-service Mapping Navigation
Growth Opportunity 1—Connected Navigation, an Opportunity for Enriching User Experience
Growth Opportunity 1—Connected Navigation, an Opportunity for Enriching User Experience (continued)
Growth Opportunity 2—Progression Towards Cloud Navigation Services Leads to Data for ADAS Use Cases
Growth Opportunity 2—Progression Towards Cloud Navigation Services Leads to Data for ADAS Use Cases (continued)
Growth Opportunity 3—Monetize Digital Data to Suit Changing Customer Navigation Demand
Growth Opportunity 3—Monetize Digital Data to Suit Changing Customer Navigation Demand (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- Automotive In-vehicle Navigation Market: OEM Profile Overview, US, 2021
- Automotive In-vehicle Navigation Market: Growth Drivers, US, 2022–2028
- Automotive In-vehicle Navigation Market: Growth Restraints, US, 2022–2028
- Automotive In-vehicle Navigation Market: Key Growth Metrics, US, 2021
- Automotive In-vehicle Navigation Market: Revenue and Unit Shipment Forecast—Factory Fitted Navigation, US, 2021–2028
- Smartphone Navigation Segment: Navigation Attributes, US, 2021–2028
- Smartphone Navigation Segment: Market Availability, US, 2021–2028
- Smartphone Navigation Segment: Technology Limitations, US, 2021–2028
- On-Board Navigation Segment: Navigation Attributes, US, 2021–2028
- On-Board Navigation Segment: Market Availability, US, 2021–2028
- On-Board Navigation Segment: Technology Limitations, US, 2021–2028
- Hybrid Navigation Segment: Navigation Attributes, US, 2021–2028
- Hybrid Navigation Segment: Market Availability, US, 2021–2028
- Hybrid Navigation Segment: In-car Commerce, US, 2021–2028
- Hybrid Navigation Segment: Customer Pricing, US, 2021–2028
- Hybrid Navigation Segment: Technology Limitations, US, 2021–2028
- Cloud Navigation Segment: Navigation Attributes, US, 2021–2028
- Cloud Navigation Segment: Market Availability, US, 2021–2028
- Cloud Navigation Segment: Cloud-based In-car Commerce, US, 2021–2028
- Cloud Navigation Segment: Customer Pricing, US, 2021–2028
- Cloud Navigation Segment: Technology Limitations, US, 2021–2028
- Automotive In-vehicle Navigation Market: Revenue and Unit Shipment Forecast—Factory Fitted Navigation, US, 2021–2028
- Automotive In-vehicle Navigation: Revenue Forecast by Technology—Factory Fitted Navigation, US, 2021–2028
- Automotive In-vehicle Navigation Market: Unit Shipment Forecast by Technology, US, 2021–2028
- Automotive In-vehicle Navigation Market: Competitive Environment, US, 2021
- Smartphone Navigation Segment: Key Growth Metrics, US, 2021
- Smart Phone Navigation Segment: Unit Shipment Forecast, US, 2021–2028
- On-board Navigation Segment: Key Growth Metrics, US, 2021
- On-Board Navigation Segment: Revenue and Unit Shipment Forecast, US, 2021–2028
- Hybrid Navigation Segment: Key Growth Metrics, US, 2021
- Hybrid Navigation Segment: Revenue and Unit Shipment Forecast, US, 2021–2028
- Cloud Navigation Segment: Key Growth Metrics, US, 2021
- Cloud Navigation Segment: Revenue and Unit Shipment Forecast, US, 2021–2028
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