African B2C eCommerce Growth Opportunities, Forecast to 2020

African B2C eCommerce Growth Opportunities, Forecast to 2020

Omni Channel Integration Central to Developing a Successful eCommerce Model

RELEASE DATE
13-Nov-2018
REGION
Africa
Research Code: 9ABC-00-0E-00-00
SKU: IT03754-AF-MR_22526

$1,500.00

Special Price $1,125.00 save 25 %

In stock
SKU
IT03754-AF-MR_22526

$1,500.00

$1,125.00 save 25 %

DownloadLink

Pay by invoice

ENQUIRE NOW

Description

This research study provides an analysis of the African Business to Consumer (B2C) eCommerce market. The stakeholder scope includes B2C companies; geographic scope includes key African countries such as Egypt, Kenya, Nigeria and South Africa; and product category scope includes a number of segments such as books, electronics, fashion, household appliances, office supplies, real estate, smartphones and accessories, travel tickets, movie tickets, food/grocery and vehicle purchase/rentals, amongst others.

This study also details the key components and key stakeholders of the eCommerce value chain, primary retail structures, different types of eCommerce business models and also the role of eCommerce in the retail market value chain. It provides a snapshot of global eCommerce trends in terms of market size, product category and key markets. It also highlights the key market drivers and restraints that are shaping the African eCommerce market.


Research Highlights

The research presents an analysis of the African eCommerce market, including the key digital indicators, competitive market landscape and the extent of eCommerce market development across key African countries, along with the B2C market size for Middle East and Africa (MEA) and Africa. It provides an overview of the contribution of the MEA and African B2C eCommerce markets to the overall retail market. It also provides a snapshot of the key eCommerce product categories in Africa and the key companies across the leading product categories.

The study throws light on the results of the B2C survey conducted to understand the needs, preferences and buying behaviour of customers in terms of product category, payments, delivery, platforms, devices and retail models; and the impact of social media on online purchase decisions.

Further, this research service provides a country analysis for eCommerce markets in Egypt, Kenya, Nigeria and South Africa and also highlights key companies across key product categories. It discusses the business model, product portfolio, distribution and delivery, payments and after-sales service, digitized engagement, digital customer acquisition and growth strategy of key eCommerce leaders like Jumia Nigeria and Takealot in South Africa. It also lists key mergers and acquisitions that have shaped the African eCommerce market and have resulted in consolidation. It further highlights key market trends in terms of eCommerce operations as well as technology adoption within the African market.

This study explores key growth opportunities that businesses will look to invest in and the strategic imperatives they will adopt to accelerate their eCommerce journey. It also provides key predictions for the African eCommerce market, in terms of consumption and technological advancements.

Key Issues Addressed

  • What are the main components in an eCommerce value chain and who are the key stakeholders? What are the different types of eCommerce business models?
  • What are the key global trends in terms of market size and growth, and eCommerce as a % of total retail sales?
  • What are the key drivers and restraints for the development of the eCommerce market in Africa?
  • How are the key digital indicators shaping the African eCommerce market? What is the market size of the MEA eCommerce market?
  • What were the findings and analysis from the B2C survey that was conducted to understand customer buying behaviour in terms of product category, payments, delivery, platforms, devices and retail models; and the impact of social media on customer purchase decisions?
  • How is the eCommerce market growing in terms of market development, competition, growth potential and product category penetration in Egypt, Kenya, Nigeria and South Africa?
  • How are emerging leaders like Jumia and Takealot advancing in the eCommerce market?
  • How are the key mergers and acquisitions impacting the market? What are the key trends shaping the African eCommerce market?
  • What are the potential growth opportunities in Africa that eCommerce companies can capitalise on to grow their businesses and stay competitive?

Author: Naila Govan-Vassen

 

Table of Contents

Key Findings

Research Scope

Key Questions this Study will Answer

Key Stakeholders in the eCommerce Value Chain

eCommerce Value Chain

Primary eCommerce Retail Structures

Types of eCommerce Business Models

Retail Market Value Chain and the Role of eCommerce in the Value Chain

Keeping Mega Trends in Mind, the Global Market for eCommerce is Pointing North, with Increasingly More customers Opting to Shop Online

Key Market Drivers

Key Market Restraints

Key Digital Indicators

MEA B2C eCommerce Market Size Forecast

MEA B2C eCommerce Market Size Forecast Discussion

MEA B2C eCommerce Market as a Percent of Total Retail Market

Degree of eCommerce Development across Key African Countries

Key eCommerce Landscape

Survey Background

Why are Customers Shopping Online?

Product Category

Mode of Delivery

Payments Penetration

Platforms and Device Integration

Retail Models and their Impact

Social Media Influence on Online Purchase Decisions

Overview of Market Competition

Key Market Highlights

Overview of Market Competition

Key Market Highlights

Overview of Market Competition

Key Market Highlights

Overview of Market Competition

Key Market Highlights

Overview of the Company—Jumia Nigeria

Major Components of eCommerce Operations

Growth Journey

Overview of the Company—Takealot South Africa

Major Components of eCommerce Operations

Growth Journey

Key Mergers and Acquisitions

Trend 1—Omni Channel Retailing

Trend 2—Payments Integration

Trend 2—Payments Integration (continued)

Trend 3—The Shift from eCommerce to mCommerce

Trend 4—Adoption of Analytics and AI Technologies

Growth Opportunity 1—Digital Marketing

Growth Opportunity 2—AI-powered Chatbot Messaging Platforms

Growth Opportunity 3—AR Integration

Strategic Imperatives for Success and Growth

The Last Word—3 Big Predictions

Legal Disclaimer

List of Exhibits

List of Exhibits (continued)

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Related Research
This research study provides an analysis of the African Business to Consumer (B2C) eCommerce market. The stakeholder scope includes B2C companies; geographic scope includes key African countries such as Egypt, Kenya, Nigeria and South Africa; and product category scope includes a number of segments such as books, electronics, fashion, household appliances, office supplies, real estate, smartphones and accessories, travel tickets, movie tickets, food/grocery and vehicle purchase/rentals, amongst others. This study also details the key components and key stakeholders of the eCommerce value chain, primary retail structures, different types of eCommerce business models and also the role of eCommerce in the retail market value chain. It provides a snapshot of global eCommerce trends in terms of market size, product category and key markets. It also highlights the key market drivers and restraints that are shaping the African eCommerce market.--BEGIN PROMO--

Research Highlights

The research presents an analysis of the African eCommerce market, including the key digital indicators, competitive market landscape and the extent of eCommerce market development across key African countries, along with the B2C market size for Middle East and Africa (MEA) and Africa. It provides an overview of the contribution of the MEA and African B2C eCommerce markets to the overall retail market. It also provides a snapshot of the key eCommerce product categories in Africa and the key companies across the leading product categories.

The study throws light on the results of the B2C survey conducted to understand the needs, preferences and buying behaviour of customers in terms of product category, payments, delivery, platforms, devices and retail models; and the impact of social media on online purchase decisions.

Further, this research service provides a country analysis for eCommerce markets in Egypt, Kenya, Nigeria and South Africa and also highli

More Information
No Index No
Podcast No
Author Naila Govan-Vassen
Industries Information Technology
WIP Number 9ABC-00-0E-00-00
Is Prebook No
GPS Codes 9655,9705-C1,9820-C1,9846-63,9A62-C1