SMAC Market Research Reports

Despite some of the positive commentary about the quality of Twitter's NFL live stream, there has been much less discussion about the user interface experience or the fact that Twitter can’t cover its licensing costs via any advertising model. What Twitter is doing with the NFL games is interesting, but it lacks engagement and is a loss leader fo...

The Brazilian and Mexican mobile device management (MDM) market reached $45.8 million in revenue in 2015. The Latin American market is in a nascent phase compared to other regions such as North America and Europe, presenting opportunities for new entrants, investments, mergers and acquisitions (M&As), and for existing integrators to increase their ...

The Big Data and Analytics market is diverse, with hundreds of solution providers in varying segments, but until recently the practical application of Big Data within customer contact was marginal at best. This is now changing as analytics is the fastest growing segment of customer contact, and the key driver in transforming the way companies enga...

Cloud ERP has emerged as an agile, dynamic, flexible, cost effective, and swift-to-implement alternative to traditional legacy on-premise ERP software. Cloud ERP systems are still maturing, however, and as a result they have not been fully embraced by the market. But the signs clearly point to more cloud ERP development, adoption, and growth goin...

The demand for protocol manipulation technologies that impact the quality of delivery for streaming content is increasing. However, mobile broadband performance is a problem, as poor quality delivery is the key reason consumers give up on apps and streaming content. To address this issue, Kwicr launched its mobile delivery network to manage mobile ...

In the eCommerce space, Amazon has long utilized advances in machine learning and data science to become a prime example of customer relationship management and obtaining the most ROI. Publishers should learn from the eCommerce market and bring the data-driven approach of one-to-one marketing to video programming. By utilizing the best practices of...