Industry Convergence And Innovative Technologies Positioning Cars As Vehicles Of Health, Global, 2025

Industry Convergence And Innovative Technologies Positioning Cars As Vehicles Of Health, Global, 2025

Smart Cars with HWW Features that Complement Advanced Safety Systems are Set to Become New Points of Healthcare Delivery and Generate Major Revenue Opportunities

RELEASE DATE
15-Dec-2020
REGION
North America
Deliverable Type
Market Research
Research Code: MF7E-01-00-00-00
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Description

The automotive industry, already reeling under a challenging 2019, has been dealt a further blow by Coronavirus (COVID-19) , since the demand for durable goods such as new passenger cars, light commercial vehicles (LCVs), and allied mobility activities will halt for the time being and later due to a change in purchasing priority. Amidst this socio-economic calamity, there are some business verticals that are well positioned to crest a wave of new opportunities thrown up by the COVID storm.

In the process, Frost & Sullivan expects the Health, Wellness, & Wellbeing (HWW) component in the Automotive Industry to surge in order to reposition focus areas and charter new growth paradigms. Healthcare digitisation, emergence of mHealth apps, and their integration in the car for clean and pathogen-free interiors, driver monitoring, and diagnosis are expected to gain strong footholds in the industry.

The entire research report has been analysed based on 3 possible routes of solution delivery by automotive companies can take: built-in, brought-in, and beamed-in.

The built-in route encompasses HWW features enabled through hardware like, for instance, sensors that are factory fit into vehicles by auto manufacturers. Brought-in HWW features will happen through devices brought in by drivers and passengers, such as smartphones, smart glasses, smart headsets, and smart watches. Finally, beamed-in solutions will basically be cloud-based and will be enabled in vehicles via secure virtual technology platforms from secured private/public databases.

In response to the recent COVID pandemic, a few automakers have already started work on redesigning their cars. Similar trends are playing out in the aftermarket with a focus on innovative products that aid in-vehicle air purification. For example, Jaguar Land Rover (JLR) has been working on advanced ultraviolet (UV) ray technology that can kill germs while Geely has already launched an SUV equipped with an N95 air-filtration system capable of purifying air of bacteria and viruses.

Meanwhile, Droom, the aftermarket player is offering an antimicrobial surface protection shield for cars and two-wheelers which will be effective against SARS and other droplet-based viruses. Another player Gr?nlite™ utilises industry-leading UV technology and integrated smart sensors to detect when a vehicle is unoccupied and automatically emit a dose of UV-C light that disinfects the vehicle.

It is quite evident that there are opportunities for the automotive sector to connect to the medical world, enhance the user experience, and enhance the daily life of their customers. In order to integrate medical features in the automotive environment, it is of great importance the legislative landscape is known, which on the flipside is also a challenge. Declaring the vehicle as a medical device might require the whole vehicle to be certified through non-vehicle traditional channels like FDA. Then there is also the bigger problem of liability and ambiguities in privacy law. These, coupled with the mix of stakeholders involved, highlight the high probability of failure and high risk of conflicts and liability concerns.

However, with developments in the market, we expect the regulations to also evolve. With the right set of partners, we can expect HWW to grow as a separate, dedicated theme (just like safety and convenience) by 2025.


Research Highlights

This research service analyses and provides forecasts for HWW features in the automotive industry. It identifies growth opportunities and strategies for automotive OEMs.  Further, it offers insights through a comparative analysis of key global OEMs’ strategies to include health monitoring features —whether built-in, brought-in, or cloud-enabled. This research also presents profiles of key HWW players.  It concludes with an actionable set of recommendations. Overall, the main aspects covered as part of this study are as listed below.

  • Current implemented HWW solutions and the main challenges/pain points faced by automakers
  • Key drivers that will underpin market growth in the short to medium term
  • Future HWW capabilities customers would want to have; and the one that is the most relevant for them
  • Scope of solutions offered by different stakeholders—OEMs, technology providers, and Tier 1 & 2 suppliers—as well as understanding the shift towards the digital health marketplace
  • Current technology stakeholder ecosystem, opportunities for OEMs for partnerships in the future, and the areas they should focus on
  • Changed landscape as a consequence of COVID-19; automakers’ preparedness for the same, changes in their strategies, and the expected future roadmap
  • Autonomous cars and the changes they will bring about in the in-cars HWW landscape

Author: Albert Geraldine Priya 

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of Top 3 Star Imperative 8th on the Automotive HWW Industry 

Growth Opportunities Fuel The Growth Pipeline EngineTM

Automotive HWW Market Overview

HWW Segmentation in the Automotive Industry

Key Competitors in the Automotive HWW Market

Key Growth Metrics

Growth Drivers for the Automotive HWW Market

Growth Restraints for the Automotive HWW Market

Forecast Assumptions

Total Addressable Market Forecast—Scenario 1 (Low Penetration Rate)

Total Addressable Market Forecast—Scenario 2 (Medium Penetration Rate)

Total Addressable Market Forecast—Scenario 3 (High Penetration Rate)

Addressable Market Forecast Discussion

Stakeholder Comparative Analysis—Automotive OEMs

Stakeholder Comparative Analysis—Tier 1 & 2 Suppliers

Stakeholder Comparative Analysis—Technology Start-ups

Key Findings

Ageing Population offers a Sizeable Opportunity and Need for Healthcare Provision

Air Quality Control in Cars—An Important Feature

Car being an Integral Part of People’s Lives offers Ample Opportunity for In-Car HWW Services

Technology Shifts in Healthcare

Technology Shifts in Cars

HWW in Vehicles—from Provision of Care to a Lifestyle Avatar

Mapping of In-Car and Healthcare Features

Evolution of In-Car HWW Services

Automotive HWW Ecosystem

In-Car Health and Wellness Monitoring Concepts

HWW Segmentation in the Automotive Industry

Built-in Automotive HWW Features

Automakers Focussing on Biometric and Sensing Technologies

Brought-in and Beamed-in Technologies

Brought-in Technologies which can be leveraged for HWW in Vehicles

Increasing Focus on HWW Features driven by Connected Automotive + Wearables Technologies

Beamed-in Technologies which can be leveraged for HWW in Vehicles

Connected Car Platform and Solution Providers for Future HWW Capabilities

Innovation Key to Growth for HWW Services

Example Future Driver Use Cases of HWW in Cars

Competitor Landscape—OEM: Ford

Competitor Landscape—OEM: Mercedes Benz

Competitor Landscape—OEM: Volvo

Competitor Landscape—OEM: JLR

Competitor Landscape—OEM: Honda

Competitor Landscape—OEM: Hyundai/Kia

Competitor Landscape—Tier-1 Supplier: Valeo

Competitor Landscape—Tier-1 Supplier: Bosch

Competitor Landscape—Tier-1 Supplier: Continental

Competitor Landscape—Tier-1 Supplier: Comfort Motion Global

Competitor Landscape—Tier-1 Supplier: Yanfeng

Competitor Landscape—Tech Start-ups: Adam Cogtec

Competitor Landscape—Tech Start-ups: Vigo

Competitor Landscape—Tech Start-ups: Freerlogic

Competitor Landscape—Tech Start-ups: Cerence

Competitor Landscape—Tech Start-ups: binah.ai

Competitor Landscape—Tech Start-ups: Affectiva

Overview of Regulatory Landscape for the Uptake of Connected Car HWW Services

Liabilities and Concerns for the Development of Connected Car HWW Services

Mapping OEM Liabilities towards HWW Vehicle Technologies

COVID-19 to Redesign Cars and Mobility

Consumers’ Car Purchase Considerations Shifting towards Health Configurations

COVID-19 Impact: OEM Mitigation Strategies & HWW

Potential HWW Applications and Services, 2025–2035

Data Monetisation Opportunities for OEMs from Various Data Points Available

Impact on HWW Features with Increasing Vehicle Autonomy

Driverless Car for Healthcare

Critical Solution Success Factors in Health & Wellness

Growth Opportunity: HWW Features in Cars to Accelerate driven by the Pandemic and Consumer Demand, 2020

Growth Opportunity: HWW Features in Cars to Accelerate driven by the Pandemic and Consumer Demand, 2020 (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

The automotive industry, already reeling under a challenging 2019, has been dealt a further blow by Coronavirus (COVID-19) , since the demand for durable goods such as new passenger cars, light commercial vehicles (LCVs), and allied mobility activities will halt for the time being and later due to a change in purchasing priority. Amidst this socio-economic calamity, there are some business verticals that are well positioned to crest a wave of new opportunities thrown up by the COVID storm. In the process, Frost & Sullivan expects the Health, Wellness, & Wellbeing (HWW) component in the Automotive Industry to surge in order to reposition focus areas and charter new growth paradigms. Healthcare digitisation, emergence of mHealth apps, and their integration in the car for clean and pathogen-free interiors, driver monitoring, and diagnosis are expected to gain strong footholds in the industry. The entire research report has been analysed based on 3 possible routes of solution delivery by automotive companies can take: built-in, brought-in, and beamed-in. The built-in route encompasses HWW features enabled through hardware like, for instance, sensors that are factory fit into vehicles by auto manufacturers. Brought-in HWW features will happen through devices brought in by drivers and passengers, such as smartphones, smart glasses, smart headsets, and smart watches. Finally, beamed-in solutions will basically be cloud-based and will be enabled in vehicles via secure virtual technology platforms from secured private/public databases. In response to the recent COVID pandemic, a few automakers have already started work on redesigning their cars. Similar trends are playing out in the aftermarket with a focus on innovative products that aid in-vehicle air purification. For example, Jaguar Land Rover (JLR) has been working on advanced ultraviolet (UV) ray technology that can kill germs while Geely has already launched an SUV equipped with an N95 air-filtration system capable of purifying air of bacteria and viruses. Meanwhile, Droom, the aftermarket player is offering an antimicrobial surface protection shield for cars and two-wheelers which will be effective against SARS and other droplet-based viruses. Another player Grenlite™ utilises industry-leading UV technology and integrated smart sensors to detect when a vehicle is unoccupied and automatically emit a dose of UV-C light that disinfects the vehicle. It is quite evident that there are opportunities for the automotive sector to connect to the medical world, enhance the user experience, and enhance the daily life of their customers. In order to integrate medical features in the automotive environment, it is of great importance the legislative landscape is known, which on the flipside is also a challenge. Declaring the vehicle as a medical device might require the whole vehicle to be certified through non-vehicle traditional channels like FDA. Then there is also the bigger problem of liability and ambiguities in privacy law. These, coupled with the mix of stakeholders involved, highlight the high probability of failure and high risk of conflicts and liability concerns. However, with developments in the market, we expect the regulations to also evolve. With the right set of partners, we can expect HWW to grow as a separate, dedicated theme (just like safety and convenience) by 2025.--BEGIN PROMO--

Research Highlights

This research service analyses and provides forecasts for HWW features in the automotive industry. It identifies growth opportunities and strategies for automotive OEMs.  Further, it offers insights through a comparative analysis of key global OEMs’ strategies to include health monitoring features —whether built-in, brought-in, or cloud-enabled. This research also presents profiles of key HWW players.  It concludes with an actionable set of recommendations. Overall, the main aspects covered as part of this study are as listed below.

  • Current implemented HWW solutions and the main challenges/pain points faced by automakers
  • Key drivers that will underpin market growth in the short to medium term
  • Future HWW capabilities customers would want to have; and the one that is the most relevant for them
  • Scope of solutions offered by different stakeholders—OEMs, technology providers, and Tier 1 & 2 suppliers—as well as understanding the shift towards the digital health marketplace
  • Current technology stakeholder ecosystem, opportunities for OEMs for partnerships in the future, and the areas they should focus on
  • Changed landscape as a consequence of COVID-19; automakers’ preparedness for the same, changes in their strategies, and the expected future roadmap
  • Autonomous cars and the changes they will bring about in the in-cars HWW landscape

Author: Albert Geraldine Priya 

More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Albert Geraldine Priya
Industries Automotive
WIP Number MF7E-01-00-00-00
Is Prebook No
GPS Codes 9673-A6,9800-A6,9807-A6,9813-A6,9A70-A6,9A57-A6,9B13-A6