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Unconventional Partnerships Create New Value, Address Evolving Market Needs, and Produce Transformational Growth
23-Mar-2021
North America
Market Research
K5B9-01-00-00-00
HC03401-NA-MT_25317
Medical technology (MedTech) firms are on the verge of reinventing their role in enabling care delivery due to various external factors, such as continuous margin pressures from providers on account of increasing healthcare costs, changing needs of end users, rapid technological advancements, empowered patient-consumers taking an active role in their health and demanding new-age solutions, and threat from low-cost emerging market competitors. The increasing emphasis on value-based healthcare, which drives outcome-based reimbursement and purchase decisions for medical devices, necessitates a shift in business model and pricing strategies among the MedTech firms. The current scenario is presenting device companies with new opportunities to transform from a feature-oriented hardware sales model to a more engaging partnership model that helps save provider and payer costs while improving patient outcomes. To build solutions that solve the needs of key stakeholders in the current landscape, quantifiable data-driven metrics that prove the efficacy and effectiveness of the device are needed. For this, companies should shift their focus to continuum of care solutions, as the value metrics to prove the outcome might not be readily available during the point of intervention and would need continual measuring beyond the acute care setting. Integrating data and analytics to enhance the care process (improved clinical workflow and real-time clinical decision support) or extending monitoring capabilities beyond acute care setting (to recovery wards and home) prove the benefit of capturing pertinent data. The focus on continuum of care solutions, enabled by connected devices integrated into digital platforms, provides new revenue streams for MedTech firms centered on data and performance. It enables providers and payers to design innovative care delivery and disease management or wellness models. To sustain in the competitive market, MedTech firms need to embrace innovative risk-sharing models, value-based contracts, subscription models, and managed service partnerships. This research service covers key strategic imperatives for MedTech firms, key impacts on their growth opportunities due to business model transformation, and growth drivers and restraints for business model transformation.
Author: Srinath Venkatasubramanian
Why is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on Medical Technology Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
MedTech Business Model Transformation Coverage Areas and Scope of Analysis
Top External Forces Impacting MedTech OEMs
Top Internal Forces Impacting MedTech OEMs
Market Disruptors and Their Impact on MedTech’s Status Quo
Healthcare Industry’s Transition and Its Impact on MedTech Industry
Growth Drivers for MedTech Business Model Transformation
Growth Restraints for MedTech Business Model Transformation
Shifting Expectations and Needs of Key Stakeholders—MedTech Business Model Transformation
Changing Role of MedTech Participants to Avoid the Commodity Trap
Change in Provider Priorities and MedTech Company Strategies
MedTech Transformation Model
Revenue Forecast by Business Model—MedTech Business Model Transformation
Revenue Forecast Analysis—MedTech Business Model Transformation
Value Creation Engine—MedTech Business Model Transformation
Solution Prioritization—MedTech Business Model Transformation
Key Strategic Imperatives Driving the Change—MedTech Business Model Transformation
Market Dynamics are Revamping the Traditional Engagement Model
Drivers of Business Model Reinvention
Impacts of Business Model Transformation
Change in Value Stream—MedTech Business Model Transformation
Change in Value Stream—MedTech Business Model Transformation (continued)
Innovation in MedTech Companies
Evolution of MedTech Companies
Expanding to New-Age Platforms and Solutions
New Business Models and Outcomes
Growth Opportunity Matrix—MedTech Business Model Transformation
Growth Opportunity 1: Omnichannel Sales and Innovative Clinical Engagement are Replacing Traditional MedTech Sales
Growth Opportunity 1: Omnichannel Sales and Innovative Clinical Engagement are Replacing Traditional MedTech Sales (continued)
Growth Opportunity 2: Connected Care Solutions have Enabled Care Delivery Beyond the High-acuity/hospital Setting
Growth Opportunity 2: Connected Care Solutions have Enabled Care Delivery Beyond the High-acuity/hospital Setting (continued)
Growth Opportunity 3: Insight-as-a Service with a Focus on Performance Data is the Linchpin in New Value-added Monetization Models
Growth Opportunity 3: Insight-as-a Service with a Focus on Performance Data is the Linchpin in New Value-added Monetization Models (continued)
Growth Opportunity 4: New Payment Models are Centered Around Managing the Disease Condition
Growth Opportunity 4: New Payment Models are Centered Around Managing the Disease Condition (continued)
Growth Opportunity 5: Emerging Market Strategy of Innovation and Economic Operations to Revive Sluggish Growth in MedTech Industry
Growth Opportunity 5: Emerging Market Strategy of Innovation and Economic Operations to Revive Sluggish Growth in MedTech Industry (continued)
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Srinath Venkatasubramanian |
| Industries | Healthcare |
| WIP Number | K5B9-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9600-B1,9825-B1,9A52-B1,9A54-B1,9566-B1,9570-B1,99CC-B1,9A47-B1,9A48-B1,9A49-B1,9A4B-B1,99BE-B1,9614-B1 |
Innovative Business Models Unleash Growth Opportunities in the MedTech Industry
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