Summary of Major Findings

• Executive Summary
• Market Engineering Measurements
• Industry Challenges
• Total Market Forecast

Market and Technology Trends

• The iPod Generation Wants its Content
• What the User Experiences is Key
• When Microsoft Sneezes--Others Catch Cold
• Middleware Manages IPTV
• HDTV and DVRs to Spur IPTV Subscriptions
• The Connected Home will Include IPTV
• Applications--It's What You Do with It
• The Marriage of the PC and TV
• Fiber versus DSL versus Cable as Medium of Choice
• Set-top Box Trends--MPEG-4 is on the Way
• Role of Cablecos and Rural Telcos

Market Drivers and Restraints

• Market Drivers
• Market Restraints

Market Demand and Forecast

Competitive Analysis

Service Provider Profiles and Strategies

• The Demand for IPTV Services
• Demand Factors

Set-top Box Profiles and Participant Strategies

• Market Landscape

Recommendations

• Verizon and AT&T and Qwest
• SureWest and Cavalier Telephone
• Set-top Boxes