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17-Apr-2007
North America
Market Research
N12A-01-00-00-00
TE03026-GL-MR_14656
The major driver behind IPTV or “telco TV” is a response to cable operators’ launching VoIP and creating a bundle of video, data and voice services. Initially, the IPTV experience will be similar to the broadcast TV experience in order to attract customers to an enhanced experience and then over time, new applications will be introduced in an evolutionary fashion. These applications will include increased personalization and converged PC, TV and telephony applications.
Summary of Major Findings
- Executive Summary
- Market Engineering Measurements
- Industry Challenges
- Total Market Forecast
Market and Technology Trends
- The iPod Generation Wants its Content
- What the User Experiences is Key
- When Microsoft Sneezes--Others Catch Cold
- Middleware Manages IPTV
- HDTV and DVRs to Spur IPTV Subscriptions
- The Connected Home will Include IPTV
- Applications--It's What You Do with It
- The Marriage of the PC and TV
- Fiber versus DSL versus Cable as Medium of Choice
- Set-top Box Trends--MPEG-4 is on the Way
- Role of Cablecos and Rural Telcos
Market Drivers and Restraints
- Market Drivers
- Market Restraints
Market Demand and Forecast
Competitive Analysis
Service Provider Profiles and Strategies
- The Demand for IPTV Services
- Demand Factors
Set-top Box Profiles and Participant Strategies
- Market Landscape
Recommendations
- Verizon and AT&T and Qwest
- SureWest and Cavalier Telephone
- Set-top Boxes
Speak directly with our analytics experts for tailored recommendations.
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| Deliverable Type | Market Research |
|---|---|
| No Index | Yes |
| Podcast | No |
| Industries | Telecom |
| WIP Number | N12A-01-00-00-00 |
| Is Prebook | No |
IPTV-Personalizing Television - North American IPTV Services Market
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