Latin America Passenger Vehicle Market Outlook, 2019

Latin America Passenger Vehicle Market Outlook, 2019

The Market will Keep Growing, Mainly Pushed by Brazil, Reaching 5.72 Million Units, with a 4.3% Growth from 2018

RELEASE DATE
28-Mar-2019
REGION
Latin America
Research Code: K35E-01-00-00-00
SKU: AU01813-LA-MO_22950
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Description

The present study analyzes the Latin American automotive market growth forecast for 2019, which is expected to be around 5.72 million units to be commercialized in the region, representing a 4.3% growth from previous year’s sales volumes. The study focuses in analyzing country-specific market performances and dynamics for the period 2017-2019, with focus on Argentina, Brazil, Chile, Colombia, Mexico and Peru. Key macroeconomic and political factors impacting the local automotive markets have been analyzed for each case. The OEM competitive market scenario is also presented for each country and analyzed along the vehicle segment composition of each market.

This research service has also put special analytical focus on the key transformative factors impacting the Latin American automotive world in 2018-2019. Firstly, there is a discussion on the immediate impact of Plan Rota 2030 in Brazil and the South American markets, accompanied with a presentation of the top trends in terms of safety and security in these markets, and a broader presentation of the potential impacts of a reconfiguration of trade dynamics of Mercosur trade-bloc. Alongside other geo-political discussions, this study also presents the impacts of 2018-2019 USCMA new trade clauses, and the emergence of Chinese automotive OEMs in several Latin American markets. Other key trends analyzed are the emergence of maturation of mobility services in the region, and the emergence of micro-mobility and last-mile solutions, amongst others.

Moreover, this investigation features four specific dedicated sections, where specific topics are analyzed: (1) An outlook of all transformative powertrain and technology trends in the Latin American markets - including a brief outlook of connected cars and safety & security standards in the region; (2) A specific outlook of the current electro-mobility scenario in Latin America, focusing on regulations and incentives, market performance, startups, initiatives and e-bus experiences; (3) An outlook of the top Mobility-as-a-Service (MaaS) trends and experiences in Latin American markets, as integrated mobility solutions, digital solutions to public transportation problems, sharing-services, the rise of micro-mobility or delivery apps; (4) Lastly, an outlook of the top game-changing trends in automotive retailing, after-sales service, aftermarket and used car markets, covering, for example, new store formats, digital tools applied to retailing and on-demand customized solutions is discussed. Disruptive retailing solutions are changing the Latin American vehicle customer journey from a lineal process towards a brand equity building and customer retention cyclical process. The study then concludes with key growth opportunities, strategic imperatives for sustained growth, and top study conclusions.

Author: Martin Singla

Table of Contents

2018 Key Highlights

Key LATAM Transformative Factors for 2019

Key LATAM Transformative Factors for 2019 (Continued)

2019 Top Predictions

Vehicles in Operation (VIO) in Key LATAM Countries

Top Markets by Sales Volume (2017-2019)

Top Markets by Vehicle Segments (2017-2019)

Top Selling Models by Country (2018)

Regional Spotlight—Argentina

Regional Spotlight—Brazil

Regional Spotlight—Chile

Regional Spotlight—Colombia

Regional Spotlight—Mexico

Regional Spotlight—Peru

Factor 1—Plan Rota 2030 in Brazil

Factor 2—The Future of Mercosur

Factor 3—USMCA in North America

Factor 4—New Strategies & Platforms Redefining the Retailing Process

Factor 5—Rising segments: SUVs

Factor 6—Electro-Mobility on the Public Agenda

Factor 7—Changing Structure of the Used Car Market

Factor 8—Maturing Mobility-as-a-Service (MaaS) Ecosystem

Factor 9—Traditional OEMs Converging into Mobility Service Companies

Factor 10—Micro-mobility on the Rise

Factor 11—Chinese OEMs in Latin America

Key LATAM Powertrain Observations for 2019

2018 LATAM Powertrain Heatmaps and Technology Trends to Watch

Unit Vehicle Sales Forecast by Transmission Mix by Country

Unit Vehicle Sales Forecast by Powertrain Mix by Country

Regulations and Standards

Connected Car Installed Base Estimates

Connected Infotainment Snapshot in LATAM

Connected Infotainment Snapshot in LATAM (continued)

Safety & Security Standards in LATAM

Regulatory Frameworks for EV Promotion

HEV Sales Per Country

BEV & PHEV Sales Per Country

Key Initiatives Driving Emerging EV Market Demand in Latin America

Startups Driving the E-Mobility Market in LATAM

Electric Bus Initiatives in Latin America

Smart Mobility Outlook in Selected LATAM Cities

The Growing Importance of Integrated Mobility

Smart Mobility in Unregulated Public Transport Systems

E-hailing, Ride-sharing & Car-pooling in Latin America

Car-sharing in Latin America

Bike-Sharing & Micro-Mobility in Latin America

Case Example 1—Mature New Urban Mobility Ecosystem in Brazil

Case Example 2—Boom of Delivery App Services

Transformative Shifts Shaping Automotive Retailing in LATAM

New Retail Formats are Reshaping the Automotive Retail Process

Influence of Key Stakeholders Across the Customer Journey

Case Example—Audi, Nissan & Hyundai Experience Formats

Transformative Business Models in the Aftermarket

Aftersales Service & Maintenance Advancements

Case Study 1—“Reparador” Workshop Website and B2B eCommerce

Growth Opportunity in LATAM

Strategic Imperatives for Success and Growth

Key Conclusions and 2019 Outlook

List of Acronyms

List of Acronyms (continued)

Legal Disclaimer

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

Related Research
The present study analyzes the Latin American automotive market growth forecast for 2019, which is expected to be around 5.72 million units to be commercialized in the region, representing a 4.3% growth from previous year’s sales volumes. The study focuses in analyzing country-specific market performances and dynamics for the period 2017-2019, with focus on Argentina, Brazil, Chile, Colombia, Mexico and Peru. Key macroeconomic and political factors impacting the local automotive markets have been analyzed for each case. The OEM competitive market scenario is also presented for each country and analyzed along the vehicle segment composition of each market. This research service has also put special analytical focus on the key transformative factors impacting the Latin American automotive world in 2018-2019. Firstly, there is a discussion on the immediate impact of Plan Rota 2030 in Brazil and the South American markets, accompanied with a presentation of the top trends in terms of safety and security in these markets, and a broader presentation of the potential impacts of a reconfiguration of trade dynamics of Mercosur trade-bloc. Alongside other geo-political discussions, this study also presents the impacts of 2018-2019 USCMA new trade clauses, and the emergence of Chinese automotive OEMs in several Latin American markets. Other key trends analyzed are the emergence of maturation of mobility services in the region, and the emergence of micro-mobility and last-mile solutions, amongst others. Moreover, this investigation features four specific dedicated sections, where specific topics are analyzed: (1) An outlook of all transformative powertrain and technology trends in the Latin American markets - including a brief outlook of connected cars and safety & security standards in the region; (2) A specific outlook of the current electro-mobility scenario in Latin America, focusing on regulations and incentives, market performance, startups, initiatives and e-bus expe
More Information
No Index No
Podcast No
Author Martin Singla
Industries Automotive
WIP Number K35E-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9B01-A6,9963-A6,9A70-A6,9694,9882-A6,9965-A6,9AF6-A6