Latin America Passenger Vehicle Market Outlook, 2019

The present study analyzes the Latin American automotive market growth forecast for 2019, which is expected to be around 5.72 million units to be commercialized in the region, representing a 4.3% growth from previous year’s sales volumes. The study focuses in analyzing country-specific market performances and dynamics for the period 2017-2019, with focus on Argentina, Brazil, Chile, Colombia, Mexico and Peru. Key macroeconomic and political factors impacting the local automotive markets have been analyzed for each case. The OEM competitive market scenario is also presented for each country and analyzed along the vehicle segment composition of each market.

This research service has also put special analytical focus on the key transformative factors impacting the Latin American automotive world in 2018-2019. Firstly, there is a discussion on the immediate impact of Plan Rota 2030 in Brazil and the South American markets, accompanied with a presentation of the top trends in terms of safety and security in these markets, and a broader presentation of the potential impacts of a reconfiguration of trade dynamics of Mercosur trade-bloc. Alongside other geo-political discussions, this study also presents the impacts of 2018-2019 USCMA new trade clauses, and the emergence of Chinese automotive OEMs in several Latin American markets. Other key trends analyzed are the emergence of maturation of mobility services in the region, and the emergence of micro-mobility and last-mile solutions, amongst others.

Moreover, this investigation features four specific dedicated sections, where specific topics are analyzed: (1) An outlook of all transformative powertrain and technology trends in the Latin American markets - including a brief outlook of connected cars and safety & security standards in the region; (2) A specific outlook of the current electro-mobility scenario in Latin America, focusing on regulations and incentives, market performance, startups, initiatives and e-bus experiences; (3) An outlook of the top Mobility-as-a-Service (MaaS) trends and experiences in Latin American markets, as integrated mobility solutions, digital solutions to public transportation problems, sharing-services, the rise of micro-mobility or delivery apps; (4) Lastly, an outlook of the top game-changing trends in automotive retailing, after-sales service, aftermarket and used car markets, covering, for example, new store formats, digital tools applied to retailing and on-demand customized solutions is discussed. Disruptive retailing solutions are changing the Latin American vehicle customer journey from a lineal process towards a brand equity building and customer retention cyclical process. The study then concludes with key growth opportunities, strategic imperatives for sustained growth, and top study conclusions.

Author: Martin Singla