USD
GBP 
CNY 
EUR 
INR 
JPY 
MYR 
ZAR 
KRW 
THB 
Latin American Fleet Managers’ Desirability and Willingness to Pay for Fleet Management Solutions, Brazil and Mexico, 2020
A Summary of Customers’ Willingness to Pay, Switching Behaviour, and Perceptions
03-Jul-2020
North America
Market Research
$4,950.00
Special Price $3,712.50 save 25 %
Brazil and Mexico, key developing nations in the Americas, have tremendous potential in terms of tapping the growth opportunities in the intelligent transport and mobility space. Both the countries have extensive networks of roads and highways, with people relying primarily on road transport as the railway networks are neither wide nor sophisticated. Governments are making substantial investments into the transport and mobility sectors to modernize solutions for improving overall road/public safety and promoting sustainability by reducing vehicle emissions.
Fleets view telematics as key a technology advancement that helps in increasing fleet efficiency and improving overall road safety. However, fleets in Brazil and Mexico face certain challenges that make them question the potential benefits of the technology. Fleet choices for telematics solutions are largely based on their ability to reduce operating costs and improve fleet safety. Fleets in Brazil and Mexico are looking to invest in fleet management systems that can take preventive measures for promoting vehicle and public safety and generate a high return on investment (ROI) within a short payback period through efficient operations. More than half of the fleets in these countries demonstrate a strong preference for vehicle safety and driver and driver behaviour management, underlining the rising importance of accident reduction and fleet efficiency enhancement. Fleet operators widely perceive safety, security, and fleet maintenance as posing the biggest challenge for fleet operators. Therefore, future telematics solutions will need to offer more video-based services with fatigue monitoring to combat these issues.
Although telematics solutions offer a host of benefits and an attractive ROI that fleet managers are aware of, they are still perceived as expensive and coming with a complex purchasing procedure. Thus, flexible, attractive business models should be offered to offset the cost concerns associated with fleet telematics. Fleet operators are willing to invest in fleet management solutions based on a wide range of criteria, with cost-effectiveness and reliability (24/7 support) being reported to be the dominant influencers while choosing telematics vendors. According to the customer survey, aftermarket vendors are expected to be the most preferred providers for fleet telematics solutions in future, particularly amongst non-telematics users; with telematics users being more open to trying both aftermarket and OEM solutions. Small fleets prefer plug and play devices, whereas larger companies tend to prefer more comprehensive CAN-based services. Ease of use, reliability, and cost will be the key parameters for choosing telematics vendors. The report further provides several interesting perceptions and viewpoints that fleets in both the Latin American countries have. It also explores the differences and commonalities between the two nations in terms of their preferences, desirability, and acceptance of telematics solutions.
Author: Mugundhan Deenadayalan
Research Objectives—Fleet Management Survey
Research Methodology
Definitions
Research Methodology—Questions on Fleet Telematics Services
CV Telematics Services—An Overview
Select LATAM Fleet Telematics Market Snapshot—Brazil
Select LATAM Fleet Telematics Market Snapshot—Mexico
CV Telematics Market Overview—Brazil
CV Telematics Market Overview—Mexico
Market Size and Forecast—Brazil
Sample Structure—Fleet Characteristics
Sample Structure—Customer Type
Respondent Position and Industry
Area of Operation by Country and Region
Commercial Vehicle Purchase—Key Parameters
Key Sections
Challenges and Available Solutions
Awareness and Attitude with Regard to Telematics
Usage of Telematics and Benefits Realised
Preferred Telematics Vendors and Satisfaction Index
Preferred Telematics Hardware and Future Expectations
Preferred Telematics Services and Future Expectations
Preferred Pricing and Business Model
Preferred Criteria for Telematics Vendor Selection
Familiarity with Fleet Telematics
Satisfaction Score
Preferences of Telematics Users and Non-users
Preferences of Fleet Companies
Preference of Fleet Companies (continued)
Preference of Fleet Companies (continued)
Brazilian Fleets—Executive Findings
Mexican Fleets—Executive Findings
Existing Challenges and Available Solutions
Key Challenges in Fleet Operations
Key Challenges in Fleet Operations (continued)
Widely Used Non-telematics Fleet Management Solutions
Telematics Solutions—Criteria for Vehicle Selection
Awareness and Attitude towards Telematics
Familiarity with Fleet Telematics Solutions
Importance of Vehicle Engine Data
Attitude towards Fleet Telematics Solutions
Reasons for Not Investing in Fleet Telematics Solutions
Factors Driving Fleet Telematics Adoption
Likeliness to Consider Fleet Telematics during Next Vehicle Purchase
Attitude towards Usage of OEM Telematics
Usage of Telematics and Benefits Realised
Fleet Telematics Solutions—Penetration Level
Reasons for Investing in Telematics
Fleet Telematics Packages Widely Used by Telematics Users
Interest towards Fleet Telematics Packages amongst Non-telematics Users
Satisfaction with Telematics Solutions
Cost Reduction Enabled by Telematics and Non-telematics Solutions
Usage and Type of Fleet Telematics Suppliers
Preferred Telematics Vendor and Satisfaction Index
Satisfaction and Willingness to Change
Preferred Fleet Telematics Vendor
Integration of OEM Telematics in Other Vehicle Makes
Willingness to Retain Telematics Services after Free One-year Trial
Preferred Telematics Hardware and Future Expectations
Importance of Data from Engine Control Module
Preferred Type of Fleet Telematics Hardware
Key Selection Criteria—Telematics Hardware Device
Preferred Type of Fleet Telematics Hardware Display
Preferred Telematics Services and Future Expectations
Vehicle Management—Usage
Safety and Security—Usage
Driver and Driver Behaviour—Usage
Order Management—Usage
Trailer Management—Usage
Preference for Telematics Packages—Current Usage vs. Future Interest
Preference for Integrating Key Value-added Telematics Services (I)
Preference for Integrating Key Value-added Telematics Services (II)
Preferred Pricing and Business Model
Preferred Pricing for Fleet Telematics Hardware Device
Preferred Pricing for Fleet Telematics Hardware Device (continued)
Preferred Pricing for Individual Telematics Packages by Country
Ideal Custom Telematics Packages
Preferred Pricing for Integrating Individual Additional Services
Preferred Business Model—Upfront Investment vs. No Upfront Cost
Profit Sharing Business Model
Selection Criteria—Telematics Vendor
Selection Criteria—Fleet Telematics Vendor
Key After-sales Support Services
Information Sources
Legal Disclaimer
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Mugundhan Deenadayalan |
| Industries | Automotive |
| WIP Number | K47F-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9813-A6,9B01-A6,9963-A6,9965-A6,9AF6-A6 |