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Electrification and Automation are Driving Transformational Growth
15-Dec-2025
Global
Market Research
PG1U-01-00-00-00
AU_2025_34193
The lawn and garden equipment segment of the off-highway equipment industry has grown significantly in recent years, with a global market size of $29.63 billion in 2024. Frost & Sullivan projects a compound annual growth rate of 22.1%, reaching $98.02 billion in revenue over the 2024 to 2030 period. Factors driving industry growth include demand for lawn care from both commercial and residential users, growth in golf areas, technological innovation in smart equipment and robotics, and sustainable lawn care practices.
Frost & Sullivan forecasts that lawn and garden equipment unit sales will register a CAGR of 11.9% between 2024 and 2030. Equipment in operation will increase 5.2% over the same period. The market is highly competitive, with many manufacturers wanting a piece of the action. Toro, John Deere, Stanley Black and Decker, Husqvarna, Honda, Robert Bosch, Kubota, Makita, and Emak Group are present across multiple markets and offer a range of products. There is increased demand for more sustainable and efficient equipment, with a focus on reducing emissions and improving fuel efficiency. This is propelling innovation, with manufacturers developing electrification and autonomous technologies. Major innovations will likely be in electrification, battery and energy storage systems, robotics, and automation with autonomous equipment.
Scope of Analysis
Market Segmentation
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Lawn and Garden Equipment Industry
Gross Domestic Product (GDP) Growth, Global
GDP Growth, North America
GDP Growth, Europe
GDP Growth, APAC
GDP Growth, RoW
Golf Courses, Global
Golf Courses, North America
Golf Courses, Europe
Golf Courses, APAC
Golf Courses, RoW
Lawn Market, Global
Lawn Market, North America
Lawn Market, Europe
Lawn Market, APAC (Major Cities)
Competitive Environment
Key Competitors
Acquisitions and Partnerships
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Considerations
Unit Sales Forecast
Unit Sales Forecast by Location
Unit Sales Forecast by Product
Unit Sales Forecast by Powertrain
Unit Sales Forecast by User Segment
EIO Forecast
EIO Forecast by Location
EIO Forecast by Product
EIO Forecast by Powertrain
EIO Forecast by User Segment
Revenue Forecast by Location
Revenue Forecast by Product
Revenue Forecast by Powertrain
Revenue Forecast by User Segment
Top Trends Driving the Market
Electric Equipment, Lawn and Garden Equipment
Electric Equipment, Lawn Mowers
Lawn Mower Electrification, Benefits
John Deere: Electric Product Line
Toro: Electric Product Line
Stanley Black and Decker: Electric Product Line
Extended Value Chain
Alternative Powertrain Mowers for Commercial Use
Incentives and Regulations for Alternative Fuel Equipment
Key Lawn Mower Models: Propane
Key Lawn Mower Models: CNG/Biodiesel
Extended Value Chain
Robotic Lawn Mowers
Robotic Lawn Mowers: Benefits
Key Robotic Mower Models in the Market
Extended Value Chain
Growth Opportunity 1: Electrification and Powertrain Transition
Growth Opportunity 2: Autonomous and Connected Equipment
Growth Opportunity 3: Sustainability, Water Stewardship, and New Use Cases
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
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Frost & Sullivan forecasts that lawn and garden equipment unit sales will register a CAGR of 11.9% between 2024 and 2030. Equipment in operation will increase 5.2% over the same period. The market is highly competitive, with many manufacturers wanting a piece of the action. Toro, John Deere, Stanley Black and Decker, Husqvarna, Honda, Robert Bosch, Kubota, Makita, and Emak Group are present across multiple markets and offer a range of products. There is increased demand for more sustainable and efficient equipment, with a focus on reducing emissions and improving fuel efficiency. This is propelling innovation, with manufacturers developing electrification and autonomous technologies. Major innovations will likely be in electrification, battery and energy storage systems, robotics, and automation with autonomous equipment.
| Deliverable Type | Market Research |
|---|---|
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | lawn and garden equipment market |
| Keyword 2 | outdoor power equipment industry |
| Keyword 3 | electric gardening tools |
| Podcast | No |
| Predecessor | None |
| WIP Number | PG1U-01-00-00-00 |