Lighting Market in Saudi Arabia (KSA), 2017

Technological advancements and energy efficiency measures are re-defining lighting from a product market to a solutions market

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Globally, regulations and awareness campaigns help in reducing inefficient lighting; incandescent lighting is in the process of being phased out. This has resulted in opening up opportunities for LED lighting, which is now seeing widespread adoption, backed by declining prices of LED packages, lamps and other forms of illumination. Changes in technology and the industry are expected to result in a wave of consolidation among established players in the Lighting Industry - M&As and collaborations set to increase, as start-ups create pressure on incumbents. This Industry Docket serves as guide not just for companies already present in the market, but also for those that seek to enter it. Key questions this Industr

Table of Contents

Lighting Market in Saudi Arabia (KSA), 2017Scope & LimitationsScope & LimitationsFrost & Sullivan AdvisoryThe Global Story – LED set to define the future of lighting… … The KSA LED lighting market is set to become a USD 1.6 Billion industry by 2021CEO Spotlight for LED lighting: Short to medium term portfolio share to be more than 50%; explore feasibility of local manufacturing of LED fixtures…Global & KSA BriefAsia is the largest emerging market for lighting globally, reflecting rapid growth that is set to cross the USD 100 Billion market in 2021 The KSA market for lighting will present opportunities for local manufacturing, in the process of undergoing disruption The GCC Lighting Market: On-going construction, especially mega projects spurring regional growth against global performance where energy efficiency is the need of the hourAs domestic companies seek competitiveness through value add, procurement processes should be in place to mitigate complexities in the supply chainMarket Outlook: the KSAMarket import driven: almost ~65% is catered through trade. Significant opportunity & potential for local value add through assembly & manufacturingPush for energy efficiency driving sales of LED lighting in a high growth market. We foresee an investment conducive market environment for LED lighting Improving performance and steady fall in prices is facilitating mass-market LED adoption in the KSAMarket was significantly driven by Government-led investments in 2016 – this dependency to continue in the near future The move towards LED lighting mandates a shift in market approach: from product sales to solution selling, spanning across both retail & projects routesThe Projects market is dominated by Lighting Fixtures, which is best approached through a systems integration route Domestic companies hold an edge in the Projects market for lighting, due to local experience, capability and access to manpower GenNext in KSA is influencing the retail trend in lighting; Suppliers diversifying into home automation and connected lighting solutionsInventory levels to be maintained to match customer requirements and market trendsOpportunities for local manufacturing range across accessories, outdoor lighting, & indoor professional fixtures; provides a base for differentiating against imports Strong consultant & developer influence in LED lighting value chain leads to value-based purchase decision vs. conventional lighting’s price-based decisionsNew tech solutions will present highest avenues for growth; need to develop demand by educating influencersMega Trends & Transformational ShiftsLED’s past evolution driven by Sustainability & Efficiency. Moving forward, many other Transformational Shifts to shape the Future of LightingNeed for Automation and Integration in implementing lighting solutions will drive the way the market shapes up The Industry going ForwardLEDs are witnessing usage across multiple applications beyond illumination; this promises a robust future for the technology Wi-Fi to become history, thanks to “li-fi”Lighting as the Smart City BackboneProduct-as-a-Service Focus: Going downstream into Light as a Service (LaaS) as a business modelExamples of Visionary Initiatives by Lighting Companies driving “Digitilisation” of Light Trends are manifesting into opportunities and commercialisation, seen in the emergence of new projects / pilots in the region, too Annexure: Our ServicesMaximise opportunities from existing products and markets; systematically explore new products, markets, including inorganic OpportunitiesOur Growth Consulting CanvasLegal Disclaimer


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