Top 8 Growth Opportunities in Lighting, 2024

Rapid advancements in connectivity, wireless technologies, and value-added services, including innovative business models such as lighting-as-a-service (LaaS), will characterize the lighting industry in 2024. These trends, coupled with the growing focus on sustainability and smart buildings, are poised to create exciting opportunities for revenue growth and technology development in the lighting market. Adoption of connected lighting solutions is expected to surge, fueled by their energy efficiency, data insights, and improved user experience. Integrated platforms for managing lighting systems, collecting data, and enabling smart functionalities will become increasingly dominant. Lighting manufacturers will increasingly offer non-illumination services such as data analytics, predictive maintenance, and LaaS to differentiate themselves and generate recurring revenue.

The shift toward decarbonization will create opportunities for lighting manufacturers to offer low-carbon and sustainable lighting solutions. Circular lighting concepts will witness an increased uptake for longer lifespan, easier end-of-life management, and material recycling of lighting products. Competitive intensity will remain high in 2024 as non-lighting start-ups offering digital lighting software and control solutions make inroads in the market.

Author: Dennis Marcell Victor