Frost & Sullivan defines metaverse as a network of persistent 3D worlds and simulations where end users possess a sense of social presence and spatial awareness and can participate in an extensive virtual economy. The central concept of the metaverse is straightforward but intriguing: a persistent 3D world where an infinite number of people can interact with one another in real time. Even though metaverse technologies are still in their infancy, millions of Asian users are already spending time in well-known virtual platforms such as Decentraland, Roblox, and Fortnite. This virtual interaction will not end with consumers; forward-looking businesses are already using digital tools to build customer relationships and, for these businesses, the metaverse is a natural next step offering improved capabilities through immersive experiences, live customer interactions, and personalization features. In fact, the region experiences continual interest in the metaverse space.

This study analyzes the metaverse landscape in Asia with focus on the following areas:

• The Promise and the Perils of the Metaverse
• Metaverse Overview
• Key Ecosystem Enablers
• How Asian Businesses Perceive the Metaverse
• Prioritization of Application Sectors for Metaverse
• Analysis of Metaverse in Key Economies
• Growth Opportunities for Metaverse

Author: Kiran Kumar Vijaya Kumar