Mobile Health and Telemedicine Markets in Brazil, Forecast to 2020

Mobile Health and Telemedicine Markets in Brazil, Forecast to 2020

Tele-imaging, Connected Devices, and Distance Learning Offer Value Propositions in an Infant Telehealth Industry

RELEASE DATE
03-Feb-2017
REGION
Latin America
Research Code: K08F-01-00-00-00
SKU: HC02721-LA-MR_19385

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Description

Brazil’s telemedicine market is likely to increase from $495.3 million in 2015 to $743.8 million in 2017 whereas the mHealth market revenue will grow from $446.8 million to $1.43 billion over the same period. Telemedicine is strongly focused on teleradiology in Brazil, which represents over 98% of the market segment revenue. Other telemedicine applications encompass real-time solutions such as specialist consultation and distance learning/education. mHealth is a promising market with a broad range of applications including delivery through telemedicine. Nevertheless, it encounters several barriers to realizing the market potential. From wearables to apps, vital signs remote monitoring and chronic disease management, mHealth is constantly transforming the entire ecosystem with new value proposition and solutions. Digital health in Brazil offers huge opportunity given that industry convergence is transforming how care is delivered via the intersection between the healthcare and ICT industries.

Forecast Segmentation:
mHealth—focus on chronic patient management, telecom counseling, wearables and connected devices, paid applications
Telemedicine—focus on tele-imaging and real-time telemedicine

Research Scope:
Telemedicine and mHealth products and services, including perspectives on current and future trends (findings discussed within the context of Frost & Sullivan’s views regarding the telehealth industry in Brazil)

•     Market introduction (definitions of scope, stage of mHealth and telemedicine, regulatory space)
•     Market forecasts and trends for 2016–2020 (areas of growth opportunity near and long term, key drivers and restraints, novel business models)
•     Market value chain (key stakeholders in both mHealth and telemedicine markets)
•     Strategic imperatives (key requirements to succeed in the Brazilian marketplace going forward)


Key Questions This Study Will Answer:
•     What is the current stage of mHealth and telemedicine in Brazil?
•     Which areas in mHealth and telemedicine provide growth opportunities in the near and long term?
•     What are the key drivers and restraints impacting the mHealth and telemedicine markets?
•     Who are the key stakeholders in Brazil that are part of the digital health value chain?
•     What are the key requirements to succeed in the Brazilian marketplace going forward?

The Brazilian telehealth market includes an array of health IT, tech, and communication technologies stakeholders who are stepping forward to be a part of a complex ecosystem of digital health where health data collection, curation, and effective utilization will be mandatory as the market evolves. While some areas are more limited than what is occurring elsewhere (e.g., North America), sectors such as teleradiology/tele-imaging and specialist services represent realized value opportunities that boost market revenue. It is essential for vendors to understand fully the Brazilian healthcare market and its inherent idiosyncrasies to optimize chances of success, especially if looking to enter from another country or region.

This study provides readers an overview of the key market factors, drivers and restraints, and value chain activity specific to Brazil, including vendors throughout the ecosystem, company cases, and a insightful view of country’s healthcare landscape.

Table of Contents

Key Market Findings

  • Market Summary

CEO’s Perspective

Scope and Segmentation

Digital Health Ecosystem

Global Market Convergence in Digital Health

Groundbreaking Technologies Enabling New Healthcare Era

Market Segmentation

Telehealth Sector Comparison in Brazil

Regulatory Milestones in Digital Health in Brazil

  • Digital Health Ecosystem

Three Main Segments that will Push Digital Health in Brazil

Key Target of Health Provider Segments for mHealth and Telemedicine

Digital Health Market Value Chain and Key Participants

Telemedicine?Market Definitions

Telemedicine Technology Delivery Models in Brazil

Key Applications of Telemedicine in Brazil

Current Telemedicine Business Models

Telemedicine Adoption Curve

Telemedicine Transformative Healthcare Impact Map

Government Regulations in Telemedicine

Government Initiatives and Regulations on Telemedicine

Market Drivers

Market Restraints

Key Requirements and Capabilities to Succeed in the Telemedicine Field

Methodology Approach to Market Size and Forecast Development

Telemedicine—Market Segmentation

Telemedicine Market—Revenue Forecast

Telemedicine Market—Revenue Forecast by Segment

Telemedicine Value Chain

Key Technology Vendors in the Telemedicine Value Chain

Key Providers in the Telemedicine Value Chain

Cisco Partnering with Federal Medical University to Set Up Telemedicine Services

FIDI—Biggest Teleradiology Provider to the Public Health System

RUTE, a Well-established Government Tele-education Initiative

Hospital Einstein together with Cisco Establishing Telemedicine Solutions for Public Health Providers

Strategic Imperatives for Telemedicine Providers

mHealth?Market Definitions

mHealth Market?Market Segmentation

mHealth Technology Map in Brazil

Market Drivers

Market Restraints

Emerging mHealth Business Models

Key Factors to Unlock mHealth in Brazil

Key Requirements and Capabilities to Succeed in the mHealth Field

mHealth Opportunities in Brazil

Methodology Approach to Market Size and Forecast Development

mHealth Market—Revenue and Percent Revenue Breakdown

mHealth Market—Revenue Forecast

mHealth Market—Revenue Forecast by Segment

Emerging Brazilian mHealth Value Chain

Snapshot of Mobile Health Providers in Brazil

Overview of Health-related Apps in Brazil

The Most Used Fitness and Wellness Apps Snapshot in Brazil

The Most Used Medical Apps Snapshot in Brazil

Medicinia, the 1st Brazil-based mHealth Solution

Dr. Recomenda, Another Outstanding mHealth Participant in Brazil

CARENET Longevity

Saluspot

Strategic Imperatives for mHealth Providers

Brazilian Healthcare Pillars

Brazilian Healthcare Key Participants

Trends across the Brazilian Healthcare Ecosystem

Trends Impacting the Brazilian Healthcare System

The Last Word—3 Big Predictions

Legal Disclaimer

The Frost & Sullivan Telehealth Market Definitions

List of Figures
  • 1. Telemedicine Market: Key Market Drivers, Brazil, 2016–2020
  • 2. Telemedicine Market: Key Market Restraints, Brazil, 2016–2020
  • 3. Telemedicine Market: Key Technology Vendors in the Value Chain, Brazil, 2015
  • 4. Telemedicine Market: Key Providers in the Value Chain, Brazil, 2015
  • 5. mHealth Market: Key Market Drivers, Brazil, 2016–2020
  • 6. mHealth Market: Key Market Restraints, Brazil, 2016–2020
List of Charts
  • 1. Digital Health Market: Ecosystem, Global, 2015
  • 2. Digital Health Market: Market Segmentation, Brazil, 2015
  • 3. Digital Health Market: Value Chain and Key Participants, Brazil, 2016
  • 4. Telemedicine Market: Delivery Models, Brazil, 2015?2020
  • 5. Telemedicine Market: Key Applications, Brazil, 2016
  • 6. Telemedicine Market: Adoption Curve, Brazil, 2016?2020
  • 7. Telemedicine Market: Technology Evolution, Brazil, 2016–2025
  • 8. Telemedicine Market: Market Segmentation, Brazil, 2015
  • 9. Telemedicine Market: Revenue Forecast Breakdown, Brazil, 2015–2020
  • 10. Telemedicine Market: Revenue Forecast by Segment, Brazil, 2015–2020
  • 11. Telemedicine Market: Value Chain, Brazil, 2016
  • 12. mHealth Market: Market Segmentation, Brazil, 2015
  • 13. mHealth Market: Technology Evolution, Brazil, 2016–2025
  • 14. mHealth Market: Emerging Business Models, Brazil, 2016
  • 15. mHealth Market: Revenue and Percent Revenue Breakdown, Brazil, 2015
  • 16. mHealth Market: Revenue Forecast, Brazil, 2015–2020
  • 17. mHealth Market: Revenue Forecast by Segment, Brazil, 2015–2020
  • 18. Healthcare Market: Percent Public and Private Healthcare Expenditure, Brazil, 2015
  • 19. Percent of Chronic Disease Population: Brazil, 2015
  • 20. Consumer Profile on Telecom, Brazil, 2015 and 2020
Related Research
Brazil’s telemedicine market is likely to increase from $495.3 million in 2015 to $743.8 million in 2017 whereas the mHealth market revenue will grow from $446.8 million to $1.43 billion over the same period. Telemedicine is strongly focused on teleradiology in Brazil, which represents over 98% of the market segment revenue. Other telemedicine applications encompass real-time solutions such as specialist consultation and distance learning/education. mHealth is a promising market with a broad range of applications including delivery through telemedicine. Nevertheless, it encounters several barriers to realizing the market potential. From wearables to apps, vital signs remote monitoring and chronic disease management, mHealth is constantly transforming the entire ecosystem with new value proposition and solutions. Digital health in Brazil offers huge opportunity given that industry convergence is transforming how care is delivered via the intersection between the healthcare and ICT industries. Forecast Segmentation: mHealth—focus on chronic patient management, telecom counseling, wearables and connected devices, paid applications Telemedicine—focus on tele-imaging and real-time telemedicine Research Scope: Telemedicine and mHealth products and services, including perspectives on current and future trends (findings discussed within the context of Frost & Sullivan’s views regarding the telehealth industry in Brazil) • Market introduction (definitions of scope, stage of mHealth and telemedicine, regulatory space) • Market forecasts and trends for 2016–2020 (areas of growth opportunity near and long term, key drivers and restraints, novel business models) • Market value chain (key stakeholders in both mHealth and telemedicine markets) • Strategic imperatives (key requirements to succeed in the Brazilian marketplace going forward) Key Questions This Study Will Answer: • What is the current stage of mHealth and telemedicine in Brazil? • Which areas in mHealth and te
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Table of Contents | Executive Summary~ || Key Market Findings~ ||| Market Summary~ |||| Market Potential~ |||| Current Unmet Needs~ |||| Drivers and Restraints~ || CEO’s Perspective~ || Scope and Segmentation~ | An Introduction to Digital Health~ || Digital Health Ecosystem~ || Global Market Convergence in Digital Health~ || Groundbreaking Technologies Enabling New Healthcare Era~ || Market Segmentation ~ ||| Digital Health Ecosystem~ |||| Telehealth~ ||||| mHealth~ ||||| Telemedicine~ ||||| Remote Monitoring~ |||| Healthcare IT~ || Telehealth Sector Comparison in Brazil~ || Regulatory Milestones in Digital Health in Brazil~ | Emerging Digital Health Opportunities in the Brazilian Market~ || Three Main Segments that will Push Digital Health in Brazil~ ||| Healthcare Providers~ ||| Healthcare Payors~ ||| Life Sciences Industry~ || Key Target of Health Provider Segments for mHealth and Telemedicine~ ||| Leading Flagship Entities~ ||| Intermediate-to-Advanced Participants~ ||| Majority of Brazilian Providers~ || Digital Health Market Value Chain and Key Participants~ | Telemedicine Market—Overview~ || Telemedicine?Market Definitions~ || Telemedicine Technology Delivery Models in Brazil~ || Key Applications of Telemedicine in Brazil~ ||| Tele-imaging~ ||| Specialist Services~ ||| Telemedicine Education/Distance Learning~ ||| Remote Patient Monitoring (RPM)~ || Current Telemedicine Business Models~ ||| Tele-imaging~ ||| Education/Distance Learning~ ||| Specialist Services~ || Telemedicine Adoption Curve~ || Telemedicine Transformative Healthcare Impact Map ~ || Government Regulations in Telemedicine~ || Government Initiatives and Regulations on Telemedicine~ || Market Drivers~ ||| Market is perceived to offer high cost savings and optimization of scalability by employing telemedicine applications~ ||| Desire to have access to high-quality medical care drives increasing care needs into the home and distant communities~ ||| Lack of specialized healthcare professionals requires efficient resource utilization and access~ ||| Increasing broadband and mobile devices penetration encourages telemedicine adoption~ || Market Restraints~ ||| Legislation and regulatory agencies limiting the ability to perform primary patient teleconsultation impedes access to care~ ||| Underdeveloped telecommunication infrastructure and protocols hinder progress. Level of technology adoption differs between the healthcare state and municipality offices~ ||| Inability to showcase ROI continues to restrain budgets~ ||| High-cost implementation hinders broader penetration~ || Key Requirements and Capabilities to Succeed in the Telemedicine Field~ ||| Outstanding Technology Structure~ ||| Solution-as-a-Service~ | Telemedicine Market—Forecasts and Trends~ || Methodology Approach to Market Size and Forecast Development~ || Telemedicine—Market Segmentation~ || Telemedicine Market—Revenue Forecast~ || Telemedicine Market—Revenue Forecast by Segment~ || Telemedicine Value Chain~ || Key Technology Vendors in the Telemedicine Value Chain~ || Key Providers in the Telemedicine Value Chain~ | Telemedicine Market—Company Case Studies and Business Models~ || Cisco Partnering with Federal Medical University to Set Up Telemedicine Services~ || FIDI—Biggest Teleradiology Provider to the Public Health System~ || RUTE, a Well-established Government Tele-education Initiative~ || Hospital Einstein together with Cisco Establishing Telemedicine Solutions for Public Health Providers~ | Telemedicine Growth Opportunities~ || Strategic Imperatives for Telemedicine Providers~ | mHealth Market—Overview~ || mHealth?Market Definitions~ || mHealth Market?Market Segmentation~ || mHealth Technology Map in Brazil~ || Market Drivers~ ||| Increasing penetration of broadband, mobile networks, and devices encourages market growth~ ||| Growing smartphone penetration amongst medical professionals drives the adoption of mHealth solutions~ ||| Upcoming government initiatives encourage further private sector investment~ ||| Increasing awareness about health and wellness amongst consumers drives the demand for mHealth services~ || Market Restraints~ ||| Communicating clearly a promising ROI to the big clients (payors and providers) proves difficult~ ||| Interoperability, security, and safety challenges continue to limit the scope of mHealth applications available in Brazil~ ||| Regulatory stiffness withstands the register of mobile medical/clinical solutions turning into a slow process~ ||| Challenges in influencing consumer behavior continue to impact long-term adoption~ || Emerging mHealth Business Models~ || Key Factors to Unlock mHealth in Brazil~ || Key Requirements and Capabilities to Succeed in the mHealth Field~ ||| Tropicalization~ ||| Beyond-Information Model~ ||| Co-pay & Risk-sharing Models~ ||| Robust Marketing Strategy~ || mHealth Opportunities in Brazil~ | mHealth Market—Forecasts and Trends~ || Methodology Approach to Market Size and Forecast Development~ || mHealth Market—Revenue and Percent Revenue Breakdown~ || mHealth Market—Revenue Forecast~ || mHealth Market—Revenue Forecast by Segment~ || Emerging Brazilian mHealth Value Chain~ || Snapshot of Mobile Health Providers in Brazil~ || Overview of Health-related Apps in Brazil~ || The Most Used Fitness and Wellness Apps Snapshot in Brazil~ || The Most Used Medical Apps Snapshot in Brazil~ | mHealth Company Case Studies and Business Models~ || Medicinia, the 1st Brazil-based mHealth Solution~ || Dr. Recomenda, Another Outstanding mHealth Participant in Brazil~ || CARENET Longevity~ || Saluspot~ | mHealth Growth Opportunities~ || Strategic Imperatives for mHealth Providers~ | Healthcare Landscape in Brazil~ || Brazilian Healthcare Pillars~ || Brazilian Healthcare Key Participants~ || Trends across the Brazilian Healthcare Ecosystem~ || Trends Impacting the Brazilian Healthcare System~ | The Last Word~ || The Last Word—3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || The Frost & Sullivan Telehealth Market Definitions~ | The Frost & Sullivan Story~
List of Charts and Figures 1. Telemedicine Market: Key Market Drivers, Brazil, 2016–2020~ 2. Telemedicine Market: Key Market Restraints, Brazil, 2016–2020~ 3. Telemedicine Market: Key Technology Vendors in the Value Chain, Brazil, 2015~ 4. Telemedicine Market: Key Providers in the Value Chain, Brazil, 2015~ 5. mHealth Market: Key Market Drivers, Brazil, 2016–2020~ 6. mHealth Market: Key Market Restraints, Brazil, 2016–2020~| 1. Digital Health Market: Ecosystem, Global, 2015~ 2. Digital Health Market: Market Segmentation, Brazil, 2015~ 3. Digital Health Market: Value Chain and Key Participants, Brazil, 2016~ 4. Telemedicine Market: Delivery Models, Brazil, 2015?2020~ 5. Telemedicine Market: Key Applications, Brazil, 2016~ 6. Telemedicine Market: Adoption Curve, Brazil, 2016?2020~ 7. Telemedicine Market: Technology Evolution, Brazil, 2016–2025~ 8. Telemedicine Market: Market Segmentation, Brazil, 2015~ 9. Telemedicine Market: Revenue Forecast Breakdown, Brazil, 2015–2020~ 10. Telemedicine Market: Revenue Forecast by Segment, Brazil, 2015–2020~ 11. Telemedicine Market: Value Chain, Brazil, 2016~ 12. mHealth Market: Market Segmentation, Brazil, 2015~ 13. mHealth Market: Technology Evolution, Brazil, 2016–2025~ 14. mHealth Market: Emerging Business Models, Brazil, 2016~ 15. mHealth Market: Revenue and Percent Revenue Breakdown, Brazil, 2015~ 16. mHealth Market: Revenue Forecast, Brazil, 2015–2020~ 17. mHealth Market: Revenue Forecast by Segment, Brazil, 2015–2020~ 18. Healthcare Market: Percent Public and Private Healthcare Expenditure, Brazil, 2015 ~ 19. Percent of Chronic Disease Population: Brazil, 2015~ 20. Consumer Profile on Telecom, Brazil, 2015 and 2020~
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Author Rafael Pellegrini
Industries Healthcare
WIP Number K08F-01-00-00-00
Is Prebook No