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Strong Mobile Worker Apps Market Offers Opportunities to Both Enhance Productivity and Increase Customer Satisfaction
23-Dec-2019
North America
Market Research
9ABE-00-4A-00-00
TE03917-NA-MR_23924
This study reports the findings of a major Frost & Sullivan survey conducted during 2019. The survey was conducted in the U.S. and Europe (England, Germany, France) and had the following objectives:
o Measure the current use of--and future decision-making behavior toward--mobile worker applications and devices
o Uncover preferences and plans regarding a number of related mobility topics and issues in the work place
o Include a specific focus on two complex mobile worker app categories: 1) Mobile field service management (also known as mobile workforce
management), and 2) Mobilized sales force automation
Mobile worker apps are being used by more than just remote employees. This survey identifies the various types of users and prioritizes the many positive business impacts these apps are having in the business sector.
The survey respondent sample was screened to include only management personnel involved in purchase decisions related to enterprise digital solutions. The respondents worked for businesses that already use mobile worker applications and/or devices. These businesses had 25 or more employees. The survey was conducted as a computer-based web interview. The sample size was 502 respondents (201 in the U.S. and 301 in Europe).
Mobile worker apps allow mobile and field employees real-time access to—and exchange of—information, collaboration, and/or guidance via their smartphones, tablets, wearables, and other mobile devices. These solutions can be as simple as an approved GPS navigation app or basic mobile form. They can also be as sophisticated as mobilized field service management or field selling apps that automate and optimize complex work processes.
Key Issues Addressed
- How many different mobile worker apps have typically been deployed by today’s businesses?
- What are customers’ future plans for app deployment and expansion?
- What factors must be addressed when making a mobile worker app purchase? What are the top selection criteria used to select a particular mobile worker app?
- Do today’s businesses prefer packaged or custom mobile worker applications? Do they prefer cloud or on-premise delivery? How satisfied are current users with the level of back-office integration currently implemented? How important is the incorporation of artificial intelligence in today’s more complex solutions?
- Who do today’s businesses favor as their mobility partners when evaluating and selecting a mobile business app? Corporate software vendors? Wireless carriers? Systems integrators? What are the top selection criteria used to select a particular mobility partner?
- What types of growth opportunities exist for the providers of mobile worker apps?
- What are the current preferences and plans regarding mobile field service management solutions and mobilized sales force automation apps?
Author: Jeanine Sterling
Survey Research Objectives
Survey Research Methodology
Definition of Mobile Worker Applications
Key Findings
Key Findings (continued)
Users of Mobile Worker Applications, By Title
Current and Planned Deployment of Mobile Software Applications for Employees
Pros for Providing Mobile Apps to Employees
Cons Against Providing Mobile Apps to Employees
Tactics Being Used to Encourage Usage of Mobile Worker Apps
Employee Use of Unauthorized Mobile Apps
Current and Planned Usage of Enterprise Mobility Management Platform
Barriers to Enterprise Mobility Management Implementation
Preferred Strategic Mobility Partner
Mobility Partner Selection Criteria
Mobile Application Selection Criteria
Preference Regarding Packaged vs. Custom Apps
Key Parties in the Mobile Worker App Deployment Decision Process
Cloud vs. On-Premise Mobile Apps Implementation
Defining Mobile Field Service Management
Types of Field Services Provided
Current and Planned Deployment of a Mobile Field Service Management Solution
Mobile Field Service Management Implementation
Prioritized Mobile Field Service Management Capabilities
Degree of Current FSM Integration with Other Systems
Top Business Impacts of Mobile Field Service Management
Mobile Field Service Management Plans Regarding Artificial Intelligence and Machine Learning
Barriers to Implementation of Mobile Field Service Management
Respondents’ Primary Mobile Field Service Management Brand
Summary—Brand Consideration and Preference
Types of Field Sales Personnel Employed
Current and Planned Deployment of a Mobilized Sales Force Automation Solution
Mobilized Sales Force Automation Implementation
Prioritized Mobilized Sales Force Automation Capabilities
Degree of Current SFA Integration with Other Systems
Top Business Impacts of Mobilized Sales Force Automation
Mobilized Sales Force Automation Plans Regarding Artificial Intelligence and Machine Learning
Barriers to Implementation of Mobilized Sales Force Automation
Respondents’ Primary Mobilized Sales Force Automation Brand
Survey Respondents—Global Annual Revenue
Survey Respondents—Past Year’s Revenue Growth
Survey Respondents—Last Year’s Net Profit Margin
Survey Respondents—Top 2020 Enterprise Digital Solution Investments
Survey Respondents—Main Location of IT/Telecom Assets
Survey Respondents—Total Employees
Survey Respondents—Decision-Making Role
Survey Respondents—Industry Mix
Survey Respondents—By Job Title
The Last Word
Legal Disclaimer
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
The Frost & Sullivan Story
Value Proposition—Future of Your Company & Career
Global Perspective
Industry Convergence
360º Research Perspective
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Key Issues Addressed
- How many different mobile worker apps have typically been deployed by today’s businesses?
- What are customers’ future plans for app deployment and expansion?
- What factors must be addressed when making a mobile worker app purchase? What are the top selection criteria used to select a particular mobile worker app?
- Do today’s businesses prefer packaged or custom mobile worker applications? Do they prefer cloud or on-premise delivery? How satisfied are current users with the level of back-office integration currently implemented? How important is the incorporation of artificial intelligence in today’s more complex solutions?
- Who do today’s businesses favor as their mobility partners when evaluating and selecting a mobile business app? Corporate software vendors? Wireless carriers? Systems integrators? What are the top selection criteria used to select a particular mobility partner?
- What types of growth opportunities exist for the providers of mobile worker apps?
- What are the current preferences and plans regarding mobile field service management solutions and mobilized sales force automation apps?
Author: Jeanine Sterling
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Jeanine Sterling |
| Industries | Telecom |
| WIP Number | 9ABE-00-4A-00-00 |
| Is Prebook | No |
| GPS Codes | 9705-C1,9657,9658,9838-C1 |
Mobile Worker Applications Survey—Customer Preferences and Plans, U.S. and Europe, 2019
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