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Strong Mobile Worker Apps Market Offers Opportunities to Both Enhance Productivity and Increase Customer Satisfaction
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This study reports the findings of a major Frost & Sullivan survey conducted during 2019. The survey was conducted in the U.S. and Europe (England, Germany, France) and had the following objectives:o Measure the current use of--and future decision-making behavior toward--mobile worker applications and deviceso Uncover preferences and plans regarding a number of related mobility topics and issues in the work placeo Include a specific focus on two complex mobile worker app categories: 1) Mobile field service management (also known as mobile workforce management), and 2) Mobilized sales force automationMobile worker apps are being used by more than just remote employees. This survey identifies the various types of users and prioritizes the many positive business impacts these apps are having in the business sector.The survey respondent sample was screened to include only management personnel involved in purchase decisions related to enterprise digital solutions. The respondents worked for businesses that already use mobile worker applications and/or devices. These businesses had 25 or more employees. The survey was conducted as a computer-based web interview. The sample size was 502 respondents (201 in the U.S. and 301 in Europe).Mobile worker apps allow mobile and field employees real-time access to—and exchange of—information, collaboration, and/or guidance via their smartphones, tablets, wearables, and other mobile devices. These solutions can be as simple as an approved GPS navigation app or basic mobile form. They can also be as sophisticated as mobilized field service management or field selling apps that automate and optimize complex work processes.
Key Issues Addressed
Author: Jeanine Sterling
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