Next Generation Tablet Market, Forecast to 2023

Tablets are a mobile device category which support advanced computing capabilities on a larger (7"+) screen, but do not have traditional integrated voice functionality. 'Next Generation' tablets run advanced operating system software that provides a standardized platform for application development and 'connected' content consumption.

While the overall tablet market has declined slightly in recent years, there are a number of growth opportunities in the market. Some of these opportunities include low-end, content focused designs, detachables and other hardware accessories, partnerships with content providers, and integrated software portals for content and social applications. Content continues to be a key driver in the tablet market. As connected consumers enjoy their favorite videos, TV shows, or movies, providers look for the best way to monetize on content consumption. Many wireless carriers, for example, are offering pre-defined content for free or at a discounted price as part of a tablet service bundle.

Mobile video remains a constant driver for tablets due to the larger screen sizes. Compared to smartphone, connected consumers prefer a larger screen for video. Global wireless carriers continue to add content provider applications to "allowed" lists which enable customers to stream video and audio content without being charged for the data usage.

Tablets, ultrabooks, and laptops continue to evolve and canibalize the market. As a result, tablet manufacturers need to adjust their designs to create more powerful devices that can handle the complex tasks of laptops, while maintaining the convenience of a tablet. 2-in-1 ultra-mobile computers with tablet-like size and funtionality, but computer-like processing power and capabilities, are gaining traction in the high-end tablet market. Moreover, the recent success of Microsoft's Surface Pro and Surface Book as well as Apple's MacBook Air products have created a third purchasing choice for consumers which has reduced the demand for traditional high-end tablets.

Detachables are rapidly becoming a standard for tablets, and over the next three years Frost & Sullivan expects that over 80 percent of all tablets will be designed to work as detachables, with custom keyboards either being sold with the tablet, or as an add-on and sold separate.

Key hardware opportnities also arise from the need for more advanced specifications - processors, cameras, memory, storage capacity, etc. As these areas are addressed, Frost & Sullivan believes more tablets will be purchased to replace the more cumbersome and less mobile laptops.

This study examines the evolving global tablet market and breaks out shipments by manufacturer and operating system in each region. Furthermore, it assesses the drivers, restraints, and with key growth opportunities within the market.