Next Generation Tablet Market, Forecast to 2023

2-in-1's Continue to Canibalize the High-End Tablet Market While Low-End Tablets See Growth

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Tablets are a mobile device category which support advanced computing capabilities on a larger (7"+) screen, but do not have traditional integrated voice functionality. 'Next Generation' tablets run advanced operating system software that provides a standardized platform for application development and 'connected' content consumption.

While the overall tablet market has declined slightly in recent years, there are a number of growth opportunities in the market. Some of these opportunities include low-end, content focused designs, detachables and other hardware accessories, partnerships with content providers, and integrated software portals for content and social applications. Content continues to be a key driver in the tablet market. As connected consumers enjoy their favorite videos, TV shows, or movies, providers look for the best way to monetize on content consumption. Many wireless carriers, for example, are offering pre-defined content for free or at a discounted price as part of a tablet service bundle.

Mobile video remains a constant driver for tablets due to the larger screen sizes. Compared to smartphone, connected consumers prefer a larger screen for video. Global wireless carriers continue to add content provider applications to "allowed" lists which enable customers to stream video and audio content without being charged for the data usage.

Tablets, ultrabooks, and laptops continue to evolve and canibalize the market. As a result, tablet manufacturers need to adjust their designs to create more powerful devices that can handle the complex tasks of laptops, while maintaining the convenience of a tablet. 2-in-1 ultra-mobile computers with tablet-like size and funtionality, but computer-like processing power and capabilities, are gaining traction in the high-end tablet market. Moreover, the recent success of Microsoft's Surface Pro and Surface Book as well as Apple's MacBook Air products have created a third purchasing choice for consumers which has reduced the demand for traditional high-end tablets.

Detachables are rapidly becoming a standard for tablets, and over the next three years Frost & Sullivan expects that over 80 percent of all tablets will be designed to work as detachables, with custom keyboards either being sold with the tablet, or as an add-on and sold separate.

Key hardware opportnities also arise from the need for more advanced specifications - processors, cameras, memory, storage capacity, etc. As these areas are addressed, Frost & Sullivan believes more tablets will be purchased to replace the more cumbersome and less mobile laptops.

This study examines the evolving global tablet market and breaks out shipments by manufacturer and operating system in each region. Furthermore, it assesses the drivers, restraints, and with key growth opportunities within the market.

Table of Contents

1. Market Definitions
2. Drivers and Restraints
3. Growth Opportunities
4. Regional Breakout
5. Global Market
6. Global Exhibits
7. North America Market
8. North America Exhibits
9. Europe Market
10. Europe Exhibits
11. Asia-Pacific Market
12. Asia-Pacific Exhibits
13. Latin America Market
14. Latin America Exhibits
15. Africa-Middle East Market
16. Africa-Middle East Exhibits
17. Legal Disclaimer


List of Figures & Charts

1. Total Tablet Market: Market Drivers, Global, 2018–2023
2. Total Tablet Market: Market Restraints, Global, 2018–2023
3. Total Tablet Market: Unit Shipment by Manufacturer, Global, Q1-Q4, 2017
4. Total Tablet Market: Percent Unit Shipment by Manufacturer and Region, Global, 2017
5. Total Tablet Market: Unit Shipment per Region, Global, 2017
6. Total Tablet Market: Market Share per Region, Global, 2017
7. Total Tablet Market: Unit Shipment by OS, Global, Q1-Q4, 2017
8. Total Tablet Market: Percent Unit Shipment by OS and Region, Global, 2017
9. Total Tablet Market: Unit Shipment per Region, Global, 2017
10. Total Tablet Market: Market Share per Region, Global, 2017
11. Total Tablet Market: Unit Shipment, Revenue and Pricing Forecast by Manufacturer, Global, 2016–2023
12. Total Tablet Market: Percent Unit Shipment by Manufacturer, Global, 2017 and 2023
13. Total Tablet Market: Unit Shipment Growth Rate Forecast by Manufacturer, Global, 2017–2023
14. Total Tablet Market: Unit Shipment and Revenue Forecast by OS, Global, 2016–2023
15. Total Tablet Market: Percent Unit Shipment by OS, Global, 2017 and 2023
16. Total Tablet Market: Unit Shipment Growth Rate Forecast by OS, Global, 2017–2023
17. Total Tablet Market: Unit Shipment by Region, Global, 2017 and 2023
18. Total Tablet Market: Unit Shipment, Revenue and Average Price, Global, 2017 and 2023
19. Tablet Market: Unit Shipment, Revenue and Pricing Forecast by Manufacturer, North America, 2016-2023
20. Tablet Market: Percent Unit Shipment by Manufacturer, North America, 2017 and 2023
21. Tablet Market: Unit Shipment Growth Rate Forecast by Manufacturer, North America, 2017-2023
22. Tablet Market: Unit Shipment Forecast by OS, North America, 2016-2023
23. Tablet Market: Percent Unit Shipment by OS, North America, 2017 and 2023
24. Tablet Market: Unit Shipment Growth Rate Forecast by OS, North America, 2017-2023
25. Tablet Market: Unit Shipment, Revenue and Pricing Forecast by Manufacturer, Europe, 2016-2023
26. Tablet Market: Percent Unit Shipment by Manufacturer, Europe, 2017 and 2023
27. Tablet Market: Unit Shipment Growth Rate Forecast by Manufacturer, Europe, 2017-2023
28. Tablet Market: Unit Shipment Forecast by OS, Europe, 2016-2023
29. Tablet Market: Percent Unit Shipment by OS, Europe, 2017 and 2023
30. Tablet Market: Unit Shipment Growth Rate Forecast by OS, Europe, 2017-2023
31. Tablet Market: Unit Shipment, Revenue and Pricing Forecast by Manufacturer, Asia-Pacific, 2016-2023
32. Tablet Market: Percent Unit Shipment by Manufacturer, Asia-Pacific, 2017 and 2023
33. Tablet Market: Unit Shipment Growth Rate Forecast by Manufacturer, Asia-Pacific, 2017-2023
34. Tablet Market: Unit Shipment Forecast by OS, Asia-Pacific, 2016-2023
35. Tablet Market: Percent Unit Shipment by OS, Asia-Pacific, 2017 and 2023
36. Tablet Market: Unit Shipment Growth Rate Forecast by OS, Asia-Pacific, 2017-2023
37. Tablet Market: Unit Shipment, Revenue and Pricing Forecast by Manufacturer, Latin America, 2016-2023
38. Tablet Market: Percent Unit Shipment by Manufacturer, Latin America, 2017 and 2023
39. Tablet Market: Unit Shipment Growth Rate Forecast by Manufacturer, Latin America, 2017-2023
40. Tablet Market: Unit Shipment Forecast by OS, Latin America, 2016-2023
41. Tablet Market: Percent Unit Shipment by OS, Latin America, 2017 and 2023
42. Tablet Market: Unit Shipment Growth Rate Forecast by OS, Latin America, 2017-2023
43. Tablet Market: Unit Shipment, Revenue and Pricing Forecast by Manufacturer, MEA, 2016-2023
44. Tablet Market: Percent Unit Shipment by Manufacturer, MEA, 2017 and 2023
45. Tablet Market: Unit Shipment Growth Rate Forecast by Manufacturer, MEA, 2017-2023
46. Tablet Market: Unit Shipment Forecast by OS, MEA, 2016-2023
47. Tablet Market: Percent Unit Shipment by OS, MEA, 2017 and 2023
48. Tablet Market: Unit Shipment Growth Rate Forecast by OS, MEA, 2017-2023


1. Total Tablet Market: Revenue and Unit Shipment Forecast, Global, 2016–2023
2. Total Tablet Market: Manufacturer Market Share, Global, 2017
3. Total Tablet Market: Manufacturer Market Share, Global, 2023
4. Total Tablet Market: OS Market Share, Global, 2017
5. Total Tablet Market: OS Market Share, Global, 2023
6. Tablet Market: Revenue and Unit Shipment Forecast, North America, 2016–2023
7. Tablet Market: Manufacturer Market Share, North America, 2017
8. Tablet Market: Manufacturer Market Share, North America, 2023
9. Tablet Market: OS Market Share, North America, 2017
10. Tablet Market: OS Market Share, North America, 2023
11. Tablet Market: Revenue and Unit Shipment Forecast, Europe, 2016–2023
12. Tablet Market: Manufacturer Market Share, Europe, 2017
13. Tablet Market: Manufacturer Market Share, Europe, 2023
14. Tablet Market: OS Market Share, Europe, 2017
15. Tablet Market: OS Market Share, Europe, 2023
16. Tablet Market: Revenue and Unit Shipment Forecast, Asia-Pacific, 2016–2023
17. Tablet Market: Manufacturer Market Share, Asia-Pacific, 2017
18. Tablet Market: Manufacturer Market Share, Asia-Pacific, 2023
19. Tablet Market: OS Market Share, Asia-Pacific, 2017
20. Tablet Market: OS Market Share, Asia-Pacific, 2023
21. Tablet Market: Revenue and Unit Shipment Forecast, Latin America, 2016–2023
22. Tablet Market: Manufacturer Market Share, Latin America, 2017
23. Tablet Market: Manufacturer Market Share, Latin America, 2023
24. Tablet Market: OS Market Share, Latin America, 2017
25. Tablet Market: OS Market Share, Latin America, 2023
26. Tablet Market: Revenue and Unit Shipment Forecast, MEA, 2016–2023
27. Tablet Market: Manufacturer Market Share, MEA, 2017
28. Tablet Market: Manufacturer Market Share, MEA, 2023
29. Tablet Market: OS Market Share, MEA, 2017
30. Tablet Market: OS Market Share, MEA, 2023



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