The current mobile sales force automation (SFA) market in North America is sizeable, yet at the same time is still finding its way. A consensus has formed that mobile SFA is a desirable capability; however, the market itself remains fragmented -- and feature sets, pricing strategies, and alliances can diverge dramatically among current participants. This study focuses on smartphone-based solutions, and examines current market dynamics, analyzes direct customer feedback regarding mobile SFA preferences and plans, provides user and revenue forecasts, and offers a detailed look at the current competitive landscape.