North American Mobile Situational Awareness Solutions Market, 2019

North American Mobile Situational Awareness Solutions Market, 2019

Growth Opportunities and Competitive Differentiators in an Emerging First-Responder Solution Category

RELEASE DATE
18-Dec-2019
REGION
North America
Research Code: 9ABE-00-47-00-00
SKU: IT03982-NA-MR_23888

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Description

This study examines the North American mobile situational awareness solutions market. Profiles of two leading provider are presented, including an examination of their product portfolios and strategies. Market trends, adoption drivers and barriers, competitive innovations, and potential growth opportunities are also defined and discussed.

The mobile situational awareness solutions market is in its early stages, with a limited number of small companies competing for awareness and share. Their solutions were developed to address the challenges, risks, and shortcomings of communicating exclusively by using traditional land mobile radios (LMRs).

The mobile situational awareness software product puts near real-time information about critical field situations at the disposal of emergency first response teams via their mobile devices. This information typically includes mapping of the emergency area and its surroundings, location and status of personnel and other markers, alerts, relevant photos and video, and up-to-the-minute guidance from central command.
The typical mobile form factor for situational awareness software is the smartphone. Smart watch capabilities can also be provided and are already being used as a competitive differentiator.

The major drivers propelling this mobile situational awareness market include the presence of multiple high-potential target markets, the legitimizing influence of key industry certifications, a growing set of strategic partnerships (channel and technology), and clear and positive benefits to the customer (faster dispatch, faster situation resolution, safer first-responders, reduced costs).

This solution category has piqued the interest of certain major wireless carriers. These carriers recognize synergies with their IoT and Smart City initiatives and are acting as both resellers and technology partners with select mobile situational awareness vendors. Given the wireless carrier’s position as a trusted mobility partner, their participation in this market has the potential to calm the more risk-averse government agencies targeted for these offerings.

Purchase barriers also exist and are typical for an early stage product offering. In addition to having to neutralize the concerns of technology laggards, vendors must also address the target customers’ high level of cost sensitivity, a lack of brand awareness, and concerns regarding communications reliability, security and privacy.

Customer targets include both public safety agencies (police, firefighters, paramedics, etc.) and the civilian sector, including securing major events and venues.

Leaders in this still-evolving market will work on increasing market exposure, stay at the cutting edge technology-wise, prioritize affordability and ease of use, and continue to explore multiple use cases.

Key Issues Addressed

  • What best practices are early leaders in this market displaying?
  • What are the major trends that are emerging around mobile situational awareness solutions?
  • How are providers innovating and differentiating?
  • What key partnerships are being forged?
  • Are vertical-specific offerings and capabilities available?
  • What growth opportunities exist for today’s partners?

Author: Jeanine Sterling 

Table of Contents

Key Findings

Defining Mobile Situational Awareness Solutions

Mobile Situational Awareness Solutions—Key Trends

Mobile Situational Awareness Solutions—Key Trends (continued)

Mobile Situational Awareness Solutions—Key Trends (continued)

Competitive Assessment

Transformation in the Mobile Situational Awareness Industry

CommandWear Systems Profile

CommandWear Systems Profile (continued)

CommandWear Systems Profile (continued)

Intrepid Networks Profile

Intrepid Networks Profile (continued)

Intrepid Networks Profile (continued)

Growth Opportunity 1—The Civilian Market

Growth Opportunity 2—White Labeling

Growth Opportunity 3—High-Touch Post-Sale Relationship

Growth Opportunity 4—Smart Watch Applications

Growth Opportunity 5—Smart City Integrations

Strategic Imperatives for Mobile Situational Awareness Solution Providers

The Last Word

Legal Disclaimer

List of Exhibits

The Frost & Sullivan Story

Value Proposition—Future of Your Company & Career

Global Perspective

Industry Convergence

360º Research Perspective

Implementation Excellence

Our Blue Ocean Strategy

Related Research
This study examines the North American mobile situational awareness solutions market. Profiles of two leading provider are presented, including an examination of their product portfolios and strategies. Market trends, adoption drivers and barriers, competitive innovations, and potential growth opportunities are also defined and discussed. The mobile situational awareness solutions market is in its early stages, with a limited number of small companies competing for awareness and share. Their solutions were developed to address the challenges, risks, and shortcomings of communicating exclusively by using traditional land mobile radios (LMRs). The mobile situational awareness software product puts near real-time information about critical field situations at the disposal of emergency first response teams via their mobile devices. This information typically includes mapping of the emergency area and its surroundings, location and status of personnel and other markers, alerts, relevant photos and video, and up-to-the-minute guidance from central command. The typical mobile form factor for situational awareness software is the smartphone. Smart watch capabilities can also be provided and are already being used as a competitive differentiator. The major drivers propelling this mobile situational awareness market include the presence of multiple high-potential target markets, the legitimizing influence of key industry certifications, a growing set of strategic partnerships (channel and technology), and clear and positive benefits to the customer (faster dispatch, faster situation resolution, safer first-responders, reduced costs). This solution category has piqued the interest of certain major wireless carriers. These carriers recognize synergies with their IoT and Smart City initiatives and are acting as both resellers and technology partners with select mobile situational awareness vendors. Given the wireless carrier’s position as a trusted mobility partner, their participation in this market has the potential to calm the more risk-averse government agencies targeted for these offerings. Purchase barriers also exist and are typical for an early stage product offering. In addition to having to neutralize the concerns of technology laggards, vendors must also address the target customers’ high level of cost sensitivity, a lack of brand awareness, and concerns regarding communications reliability, security and privacy. Customer targets include both public safety agencies (police, firefighters, paramedics, etc.) and the civilian sector, including securing major events and venues. Leaders in this still-evolving market will work on increasing market exposure, stay at the cutting edge technology-wise, prioritize affordability and ease of use, and continue to explore multiple use cases. Key questions that this report will answer include: o What best practices are early leaders in this market displaying? o What are the major trends that are emerging around mobile situational awareness solutions? o How are providers innovating and differentiating? o What key partnerships are being forged? o Are vertical-specific offerings and capabilities available? o What growth opportunities exist for today’s partners?
More Information
No Index No
Podcast No
Industries Information Technology
WIP Number 9ABE-00-47-00-00
Is Prebook No
GPS Codes 9705-C1,9657,9838-C1