Strategic Partnerships and Expanding Set of Mission-Critical Communications Capabilities Power North American Mobile Situational Awareness Market

Strategic Partnerships and Expanding Set of Mission-Critical Communications Capabilities Power North American Mobile Situational Awareness Market

Wireless Carriers Play Key Role in Driving Industry Growth

RELEASE DATE
04-Feb-2022
REGION
North America
Deliverable Type
Market Research
Research Code: K6E6-01-00-00-00
SKU: IT04471-NA-MT_26233
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Description

With top tier wireless carriers making situational awareness a key component of their hugely strategic public safety initiatives and with first responder communications and guidance becoming more critical in tumultuous times, Mobile Situational Awareness (MSA) solutions are of keen interest in the North American market.

This study defines MSA as solutions that provide near real-time information and guidance regarding critical field situations to central command and to emergency first responder teams via their mobile devices. MSA solutions forge a tighter communications link between command personnel and users at the edge and can include mapping of the area and its surroundings, location and status of personnel and other markers, emergency calls and alerts, relevant photos and videos, collaborative team work spaces, event playback, PTT (push-to-talk) integration, and interoperability with the traditional—but severely limited—land mobile radio (LMR). The typical mobile device form factor is the smartphone (regular and ruggedized).

The mobile situational awareness market is still in an early stage, with three major types of providers competing for revenue and share.
Both MSA users and providers will want to monitor products, vendors, technology roadmaps, market trends, partnership opportunities, and evolving customer needs. They will also want to track challenges to growth in today's mobile situational awareness market, including: 1) Continued customer concerns regarding security, reliability and control, 2) The somewhat slow approach to product development on the part of the wireless carriers, 3) The sometimes lengthy sales cycle, and 4) A heavy dependence on the direct sales channel.

Companies interviewed for this study include AT&T, Intrepid Networks, and Verizon.


Research Highlights

This study examines strategic imperatives, adoption dynamics, and potential growth opportunities. Revenue forecasts are provided for two product categories: 1) Public Safety--firefighters, police, EMTs, etc. and 2) Private Security--security guards in the enterprise sector, such as manufacturing, higher education, utilities, and health facilities. MSA product awareness and interest are on a growth trajectory in both of these target segments. The total market is projected to exhibit a CAGR of 28.2% over the study's 2021-2027 period.

Key Issues Addressed

  • Who are the current key providers (vendors and channels) in this industry?
  • What is the current sales channel mix?
  • What is the revenue forecast for the mobile situational awareness market as a whole and for each of the two product segments investigated?
  • What are three top strategic imperatives impacting today’s mobile situational awareness industry?
  • What are three potential growth opportunities in this industry?
  • What are the major adoption drivers and restraints in today’s mobile situational awareness industry?

Author: Jeanine Sterling

Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Mobile Situational Awareness Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Scope of Analysis (continued)

Scope of Analysis (continued)

Scope of Analysis (continued)

Segmentation

Key Competitors

Key Growth Metrics

Distribution Channels

Growth Drivers

Growth Restraints

Forecast Assumptions

Revenue Forecast

Revenue Forecast by Segment

Revenue Forecast Analysis

Pricing Trends and Forecast Analysis

Competitive Environment

Key Provider Profile: AT&T

Key Provider Profile: Intrepid Networks

Key Provider Profile: Verizon

Key Growth Metrics

Revenue Forecast

Forecast Analysis

Key Growth Metrics

Revenue Forecast

Forecast Analysis

Growth Opportunity 1: Creating and Deepening White-Label Partnerships to Lower Customers’ Perceived Risk and Expand Revenue Stream—2022

Growth Opportunity 1: Creating and Deepening White-Label Partnerships to Lower Customers’ Perceived Risk and Expand Revenue Stream—2022 (continued)

Growth Opportunity 2: Developing Managed Service Offerings to Expand Markets and Increase Sales—2022

Growth Opportunity 2: Developing Managed Service Offerings to Expand Markets and Increase Sales—2022 (continued)

Growth Opportunity 3: Optimizing MSA Solution Integration to Increase Customer Satisfaction and Grow Profits—2022

Growth Opportunity 3: Optimizing MSA Solution Integration to Increase Customer Satisfaction and Grow Profits—2022 (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

Legal Disclaimer

With top tier wireless carriers making situational awareness a key component of their hugely strategic public safety initiatives and with first responder communications and guidance becoming more critical in tumultuous times, Mobile Situational Awareness (MSA) solutions are of keen interest in the North American market. This study defines MSA as solutions that provide near real-time information and guidance regarding critical field situations to central command and to emergency first responder teams via their mobile devices. MSA solutions forge a tighter communications link between command personnel and users at the edge and can include mapping of the area and its surroundings, location and status of personnel and other markers, emergency calls and alerts, relevant photos and videos, collaborative team work spaces, event playback, PTT (push-to-talk) integration, and interoperability with the traditional—but severely limited—land mobile radio (LMR). The typical mobile device form factor is the smartphone (regular and ruggedized). The mobile situational awareness market is still in an early stage, with three major types of providers competing for revenue and share. Both MSA users and providers will want to monitor products, vendors, technology roadmaps, market trends, partnership opportunities, and evolving customer needs. They will also want to track challenges to growth in today's mobile situational awareness market, including: 1) Continued customer concerns regarding security, reliability and control, 2) The somewhat slow approach to product development on the part of the wireless carriers, 3) The sometimes lengthy sales cycle, and 4) A heavy dependence on the direct sales channel. Companies interviewed for this study include AT&T, Intrepid Networks, and Verizon.--BEGIN PROMO--

Research Highlights

This study examines strategic imperatives, adoption dynamics, and potential growth opportunities. Revenue forecasts are provided for two product categories: 1) Public Safety--firefighters, police, EMTs, etc. and 2) Private Security--security guards in the enterprise sector, such as manufacturing, higher education, utilities, and health facilities. MSA product awareness and interest are on a growth trajectory in both of these target segments. The total market is projected to exhibit a CAGR of 28.2% over the study's 2021-2027 period.

Key Issues Addressed

  • Who are the current key providers (vendors and channels) in this industry
  • What is the current sales channel mix
  • What is the revenue forecast for the mobile situational awareness market as a whole and for each of the two product segments investigated
  • What are three top strategic imperatives impacting today’s mobile situational awareness industry
  • What are three potential growth opportunities in this industry
  • What are the major adoption drivers and restraints in today’s mobile situational awareness industry

Author: Jeanine Sterling

More Information
Deliverable Type Market Research
No Index No
Podcast No
Predecessor NA
Author Jeanine Sterling
Industries Information Technology
WIP Number K6E6-01-00-00-00
Keyword 1 Mobile Situational Awareness (MSA) solutions
Keyword 2 North American Mobile Situational Awareness Market
Keyword 3 Situational Awareness
Is Prebook No
GPS Codes 9705-C1,9657