North American Passenger Vehicle Power Steering Systems Growth Opportunities
ADAS and Autonomous Vehicles Augment the Future Growth Potential of EPS and Advanced Steering Technologies
29-Jun-2022
North America
Market Research
PCC1-01-00-00-00
AU02348-NA-MT_26618
$4,950.00
Special Price $3,712.50 save 25 %
The power steering system is a critical component of the vehicle’s active safety system, owing to its safety and performance benefits. Passenger vehicles in North America have 100% adoption of power steering systems primarily due to advantages, such as improved fuel efficiency, power, added comfort, drivability, and assistance it offers for ADAS and autonomous driving. Power steering systems are broadly classified based on their operating mechanisms. These include electric power steering (EPS), hydraulic power steering (HPS), and electro-hydraulic power steering (EHPS). The scope of the study covers forecasting and analysis of the EPS ecosystem in North America as they have 98.2% penetration in the passenger vehicle steering market. It also assesses the revenue and volume forecast potential for vehicles utilizing different types of EPS systems, such as column-assist EPS, pinion-assist EPS, and rack-assist EPS, over the 2022 to 2031 period. The study also highlights industry-leading technology and market trends in the EPS ecosystem, EPS solutions, and advanced steering technologies on offer by major suppliers such as Nexteer Automotive, JTEKT Corporation, Bosch Steering, Thyssenkrupp Presta Steering. These insights provide a snapshot of the opportunities driving market growth in the short, medium, and long terms.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
Impact of the Top 3 Strategic Imperatives on the Passenger Vehicle Power Steering Systems Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Power Steering System Segmentation
Power Steering Systems Definitions
Society of Automotive Engineers (SAE) International’s Definitions for Driving Automation Levels
Vehicle Segmentation
Key Competitors
Key Competitors (continued)
Growth Metrics
Distribution Channels
Growth Drivers
Growth Restraints
EPS System Components
EPS Functional Roadmap
United Nations Economic Commission for Europe (UNECE) Regulation No. 79 for Advanced Steering Functions in Vehicles
United Nations Economic Commission for Europe (UNECE) Regulation No. 79 for Advanced Steering Functions in Vehicles (continued)
Comparison by EPS Type
Recommended EPS Systems for Passenger Vehicle Segments
Electric Power Steering Technology Trends
SbW—Crucial Enabler of CASE Mobility
Future Steering Systems Development with Driver Out of the Loop
Technology Trends—High-Output EPS
Technology Trends—Modular Column-Assist EPS
Technology Trends—DC-enabled EPS
Forecast Assumptions
Revenue and Unit Shipment Forecast
Revenue Forecast by Power Steering Type
Unit Shipment Forecast by Power Steering Type
Forecast Analysis
Pricing Trends and Forecast Analysis
Competitive Environment
Growth Metrics
Revenue and Unit Shipment Forecast
CEPS Penetration in Major OEM Groups
Forecast Analysis
Growth Metrics
Revenue and Unit Shipment Forecast
SPEPS Penetration in Major OEM Groups
Forecast Analysis
Growth Metrics
Revenue and Unit Shipment Forecast
DPEPS Penetration in Major OEM Groups
Forecast Analysis
Growth Metrics
Revenue and Unit Shipment Forecast
REPS Penetration in Major OEM Groups
Forecast Analysis
Nexteer Automotive
JTEKT Corporation
Thyssenkrupp Presta Steering
Bosch Steering
Hitachi Astemo
Supplier Portfolio Snapshot
Growth Opportunity 1—Advanced Steering Systems for ADAS and Autonomous Functions
Growth Opportunity 1—Advanced Steering Systems for ADAS and Autonomous Functions (continued)
Growth Opportunity 2—OEM Migration from Fail-safe to Fail-operational EPS
Growth Opportunity 2—OEM Migration from Fail-safe to Fail-operational EPS (continued)
Growth Opportunity 3—Supplier Consolidation to Gain Market Leadership
Growth Opportunity 3—Supplier Consolidation to Gain Market Leadership (continued)
EPS—Future System Architecture
Conclusions and Future Outlook
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
- Power Steering Systems: Segmentation, North America, 2021
- Power Steering Systems: Definition by Type, North America, 2021
- Power Steering Systems: Growth Metrics, North America, 2021
- Power Steering Systems: Distribution Channel Analysis, North America, 2021
- Power Steering Systems: Growth Drivers, North America, 2022–2031
- Power Steering Systems: Growth Restraints, North America, 2022–2031
- EPS: System Schematic, North America, 2022
- EPS: Functional Roadmap, North America, 2022
- Power Steering Systems: ACSF Categories and Functions, Global, 2022
- Power Steering Systems: ACSF Categories and Requirements, Global, 2022
- EPS: Comparison by EPS Type, North America, 2022
- EPS: Recommended EPS Systems by Passenger Vehicle Segments, North America, 2022
- SbW: Enabler for CASE Mobility, North America, 2022
- EPS: Driver Out-of-the-Loop Steering Development, North America, 2022
- EPS: HO EPS Capabilities, North America, 2022
- EPS: mCEPS System, North America, 2022
- EPS: Control Unit (CU) Architecture for Future Vehicles, North America, 2021
- Power Steering Systems: Revenue and Unit Shipment Forecast, North America, 2021–2031
- Power Steering Systems: Revenue Forecast by Type, North America, 2021–2031
- Power Steering Systems: Unit Shipment Forecast by Type, North America, 2021–2031
- EPS: Pricing Trends and Forecast by EPS Type, North America, 2021–2031
- EPS: Competitive Environment, North America, 2022
- CEPS: Growth Metrics, North America, 2021
- CEPS: Revenue and Unit Shipment Forecast, North America, 2021–2031
- CEPS: Unit Shipment Penetration in OEM Groups, North America, 2021–2031
- SPEPS: Growth Metrics, North America, 2021
- SPEPS: Revenue and Unit Shipment Forecast, North America, 2021–2031
- SPEPS: Unit Shipment Penetration in OEM Groups, North America, 2021–2031
- DPEPS: Growth Metrics, North America, 2021
- DPEPS: Revenue and Unit Shipment Forecast, North America, 2021–2031
- DPEPS: Unit Shipment Penetration in OEM Groups, North America, 2021–2031
- REPS: Growth Metrics, North America, 2021
- REPS: Revenue and Unit Shipment Forecast, North America, 2021–2031
- REPS: Unit Shipment Penetration in OEM Groups, North America, 2021–2031
- Total EPS: Supplier Portfolio, North America, 2021
- EPS: Fail-safe and Fail-operational Systems, North America, 2022
- EPS: Fail-operational System Requirements, North America, 2022
- EPS: Conclusions and Future Outlook, 2021–2031
Speak directly with our analytics experts for tailored recommendations.
Recent related Automotive research
06 Aug 2026 | Global | Market Research
Top Trends Driving the Automotive Market, Global, 2026
Global light vehicle demand remained resilient in 2025, supported by the recovery of major automotive markets, strong APAC momentum, and the continued consumer shift toward electrified and utility-focused vehicles. This report evaluates how the global automotive industry is entering 2026 amid geopol...
04 Aug 2026 | Global | Frost Radar
Frost Radar: AI-Enhanced Advanced Driver Assistance Systems, 2026
This Frost Radar examines advanced driver assistance systems (ADAS), ADAS AI, and next-stage autonomous-driving technologies as a fast-evolving domain reshaping mobility and safety. As automakers, Tier I suppliers, chipmakers, AI software developers, and autonomous mobility companies improve percept...
04 Aug 2026 | Global | Market Outlook
Growth Opportunities in the Global Connected Truck Telematics Market, 2026
The convergence of connectivity, artificial intelligence (AI), video intelligence, electrification, regulatory digitization, and data-driven operational optimization is profoundly changing the global truck telematics and fleet management market. What was once a fragmented market centered primarily o...
30 Jul 2026 | Global | Market Research
Strategic Insights into AI Assistants for In-Car Personalization, Global
This study examines how automakers leverage voice AI and conversational AI to create personalized in-car experiences, focusing on OEM strategies, technology integration, and connected services.
It profiles leading premium and mass-market automotive brands, analyzing their AI assistant strateg...
30 Jul 2026 | Global | Market Research
Growth Opportunities in the Passenger Vehicle Door-Module Market, Global, 2025–2032
The global passenger vehicle door module market is undergoing a structural transformation, driven by increasing vehicle complexity, cost pressures, and the shift toward software-defined architectures. Traditionally viewed as mechanical assemblies, door modules are evolving into integrated, technolog...
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Market Research |
|---|---|
| Author | Deexeta Mohan Kumar |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| List of Charts and Figures | Power Steering Systems: Segmentation, North America, 2021~ Power Steering Systems: Definition by Type, North America, 2021~ Power Steering Systems: Growth Metrics, North America, 2021~ Power Steering Systems: Distribution Channel Analysis, North America, 2021~ Power Steering Systems: Growth Drivers, North America, 2022–2031~ Power Steering Systems: Growth Restraints, North America, 2022–2031~ EPS: System Schematic, North America, 2022~ EPS: Functional Roadmap, North America, 2022~ Power Steering Systems: ACSF Categories and Functions, Global, 2022~ Power Steering Systems: ACSF Categories and Requirements, Global, 2022~ EPS: Comparison by EPS Type, North America, 2022~ EPS: Recommended EPS Systems by Passenger Vehicle Segments, North America, 2022~ SbW: Enabler for CASE Mobility, North America, 2022~ EPS: Driver Out-of-the-Loop Steering Development, North America, 2022~ EPS: HO EPS Capabilities, North America, 2022~ EPS: mCEPS System, North America, 2022~ EPS: Control Unit (CU) Architecture for Future Vehicles, North America, 2021~ Power Steering Systems: Revenue and Unit Shipment Forecast, North America, 2021–2031~ Power Steering Systems: Revenue Forecast by Type, North America, 2021–2031~ Power Steering Systems: Unit Shipment Forecast by Type, North America, 2021–2031~ EPS: Pricing Trends and Forecast by EPS Type, North America, 2021–2031~ EPS: Competitive Environment, North America, 2022~ CEPS: Growth Metrics, North America, 2021~ CEPS: Revenue and Unit Shipment Forecast, North America, 2021–2031~ CEPS: Unit Shipment Penetration in OEM Groups, North America, 2021–2031~ SPEPS: Growth Metrics, North America, 2021~ SPEPS: Revenue and Unit Shipment Forecast, North America, 2021–2031~ SPEPS: Unit Shipment Penetration in OEM Groups, North America, 2021–2031~ DPEPS: Growth Metrics, North America, 2021~ DPEPS: Revenue and Unit Shipment Forecast, North America, 2021–2031~ DPEPS: Unit Shipment Penetration in OEM Groups, North America, 2021–2031~ REPS: Growth Metrics, North America, 2021~ REPS: Revenue and Unit Shipment Forecast, North America, 2021–2031~ REPS: Unit Shipment Penetration in OEM Groups, North America, 2021–2031~ Total EPS: Supplier Portfolio, North America, 2021~ EPS: Fail-safe and Fail-operational Systems, North America, 2022~ EPS: Fail-operational System Requirements, North America, 2022~ EPS: Conclusions and Future Outlook, 2021–2031~ |
| Podcast | No |
| WIP Number | PCC1-01-00-00-00 |